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This Author published in this journals
All Journal Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Triansa Kurniawan
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance

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Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar Triansa Kurniawan; Esya Alhadi; Rini Rini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the influence of the Experiential Marketing on Revisit Intention. This study uses descriptive quantitative research methods with data collection techniques through interviews, questionnaires, and documentation, this study uses purposive sampling technique with a sample of 100 respondents. The research data uses Multiple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the Experiential Marketing have a positive relationship and have a significant effect on Revisit Intention.
Co-Authors Esya Alhadi Rini Rini