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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Annisa Nur Husni
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Effect of Digital Marketing and Brand Image on MSME Performance MOI Kelapa Gading Square Moderated Product Quality Kustiadi Basuki; Annisa Nur Husni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5297

Abstract

The purpose of this study is to recommend strategies for the performance of MSMEs. The research method used is using a quantitative approach. Descriptive quantitative research method with the presentation of numbers starting from data collection, data interpretation and presentation of the results of the numbers. The results of this study prove that digital marketing has a positive and significant influence on performance in MSMEs and product quality has a positive and significant impact on brand image which is moderated by performance in MSMEs.
The Influence of Digital Marketing and Brand Image on the Performance of Moi Kelapa Gading Square MSME Product Quality Moderated Kustiadi Basuki; Annisa Nur Husni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5488

Abstract

Research objectives this is to find out how to maintain a MSME business by means of a digital marketing strategy that is currently more accessible to many people. The research method is quantitative, by using google form and distributing to respondents. The results of this study prove that digital marketing has a positive and significant influence on performance in MSMEs and product quality has a positive and significant impact on brand image which is moderated by performance in MSMEs.
Co-Authors Kustiadi Basuki