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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Cidea Journal Global Leadership Organizational Research in Management
Dwi Indah Mustikorini
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Online Marketing Strategies in Helping Sales of Processed Chocolate Products and Hampers Vinchoco Surabaya Evianah Evianah; Dwi Indah Mustikorini; Gimanto Gunawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5512

Abstract

The development of the world of technology has changed the habit of interaction in conventional marketing communications into screen to face (internet marketing). With the increase in internet users, this shows that the higher the use of social media which can have an impact on increasing interest in shopping done online, so that it will have an impact on sales.The objectives of this research areto explain online marketing strategies in helping the sale of processed chocolate products and hampers at the online store Vinchco Surabaya.From the results of the SWOT analysis above, it can be concluded that Vinchoco has a strength score of 3.82 which is greater than its weakness score of -3.52. While the score from the analysis of opportunities is 3.38 and the score of analysis of threats is -3.13. This means that Vinchoco is able to survive and survive with the strengths it has and can still get opportunities from this kind of business. The analysis of the threat is much lower than the position of the opportunity. However, Vinchoco must still be able to maintain and improve the factors that become strengths in its business from the internal side. With that strength, hopefully, Vinchoco's vision and mission can continue and the hopes that Vinchoco wants will soon be realized.Suggestions that can be given by the author to the online shop Vinchoco in order to improve its performance and be able to compete in the midst of developing businesses that use digital marketing is to continue to be diligent in promoting their products, providing discounts, maintaining the diversity of product variations, and later being able to open offline stores for consumers. in the city can directly buy at the store and see the product visuals directly.
Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i Evianah Evianah; Dwi Indah Mustikorini; Wiwik Herawati
CiDEA Journal Vol. 3 No. 2 (2024): Desember :CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2377

Abstract

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.
Strategi Komunikasi Pemasaran Melalui Media Online Untuk Meningkatkan Brand Awareness Produk Busana Ammelie di Surabaya Evianah Evianah; Dwi Indah Mustikorini
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.820

Abstract

In communication strategy, the role of the communicator is very important. Communicators are a tool in communication strategies. The communicator will be successful in changing behavior, attitudes and opinions through the attraction mechanism. This happens if the communicant feels comfortable with the communicator and the message conveyed also attracts the communicant. The purpose of this research is to find out how the online marketing communication strategy used by Ammelie Muslim clothing increases brand awareness.The research results show that choosing an online market as a place to carry out transactions is part of the strategy carried out by Ammelie. In increasing brand awareness, apart from the online market as the main place for buying and selling transactions, a physical shop is also provided so that as a brand, it provides added value for Ammelie compared to online shops which do not have physical shops for consumers to visit directly. With the Ammelie Boutique Store, it adds credibility to consumers, so that brand awareness increases.
Efektivitas Media Sosial Instagram sebagai Media Promosi Gamis Syar’i Evianah Evianah; Dwi Indah Mustikorini; Wiwik Herawati
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2377

Abstract

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.
Co-Authors Evianah Evianah Gimanto Gunawan wiwik herawati