Agus Suroso
Faculty of Economics and Business, Universitas Jenderal soedirman

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Pengaruh festivalscape terhadap pengalaman emosi dan otentik, kepuasan pengunjung, dan revisit intention Dedy Aditya Sudiro; Agus Suroso; Weni Novandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 24 No 2 (2017): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (837.379 KB)

Abstract

Background: Indonesia is a country that has huge potential in tourism supported by its various natural beauties and also culture. One of the ways to take the advantage is by creating a cultural festival which can promote the city and also conserve the cultural heritage. Purpose: This study examines the influence of festivalscape (program content, staff, facility, food, and beverage) to emotional and authenticity experience, visitor satisfaction, and revisit intention in Festival Jenang Solo 2017. Findings: Results of PLS (Partial Least Square) analysis, outer model, inner model, and hypothesis testing using t-test are (1) festivalscape (program content, staff, food, and beverage) has positive and significant effect on emotional experience, (2) festivalscape (program content, food, and beverage) has positive and significant effect on authenticity experience, (3) emotional experience has positive and significant effect on visitor satisfaction, (4) authenticity experience has positive and significant effect on visitor satisfaction, and (5) visitor satisfaction has positive and significant effect on visitor’s revisit intention. Implications: The implications from the explanation above are that the Festival Jenang Solo should pay more attention and improve the quality of the existing festivalscape as it can provide an emotional and authenticity experience. By increasing the emotional and authenticity experience, it will automatically increase the visitor’s satisfaction. The visitors who are satisfied to a festival will have intention to revisit in the future. Keywords: festivalscape, emotional experience, authenticity experience, visitor satisfaction, revisit intention.
Identification and Development of Innovative Village in Banyumas Regency Dian Purnomo Jati; Agus Suroso; Lusi Suwandari
EKO-REGIONAL Vol 12, No 2 (2017)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1228.034 KB) | DOI: 10.20884/1.erjpe.2017.12.2.1134

Abstract

The concept of innovative village initiated by Central Java Provincial Government contains the essence of utilization of village resources in a new way based on science, technology, and local wisdom for community welfare, village progress and improved living standards by involving all elements of the village. The research aimed to explore the characteristics of villages in Banyumas Regency that potentially served as an innovative village. The research phase began with focus group discussions to assess the potential of villages using rapid assessment and quantitative analysis of the Analytical Hierarchy Process. The discussion resulted in a list of 22 villages that were screened out through rapid assessment into 7 villages. The results of the focused group discussion also resulted in eight dimensions used as an instrument to select innovative village, namely: 1) empowerment of village potentials innovatively, 2) support of institutional system and village infrastructure, 3) capacity and commitment of rural apparatus, 4) technological accessibility by the community, 5) community participation, 6) tourism potential, 7) agricultural / plantation / forestry potential, and 8) livestock / fishery potential. The results of paired comparisons using AHP selected Kalisari village at Cilongok sub-district as an innovative village. Field surveys, observations and in-depth interviews were conducted in Kalisari village with respondents of village communities, village apparatuses, and district government agencies.Keywords: Model, Village, Innovative, Kalisari, Potency.