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All Journal Jurnal Manajemen Bisnis Pro Bisnis Logika : Jurnal Penelitian Universitas Kuningan EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH EKUITAS (Jurnal Ekonomi dan Keuangan) Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JBIMA (Jurnal Bisnis dan Manajemen) Soedirman Economics Education Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Lusi Suwandari
Fakultas Ekonomi Dan Bisnis Universitas Jenderal Soedirman, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO Suwandari, Lusi
Pro Bisnis Vol 1, No 1: Februari (2008)
Publisher : STMIK Amiko Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (23.658 KB)

Abstract

The objective of the study is to examine the effect of variables promotional mix (advertising, sales promotion and personal selling) to increase sale volume. The entrepreneur or producer will get aid on introducing and explaining their goods and services usage. Promotion can be recognizing market by investigating what is bought by consumer. The hipotesis of the research is the higher cost promotion is the higher production. The result and data used analysis of regresi and correlation revealed two important findings. Firstly, the advertising, sales promotion and personal selling were significantly it have positive and high correlation to increase sale volume. Secondly, advertising is most having an effect on variable to sale volume than sales promotion and personal selling.
PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO Lusi Suwandari
Pro Bisnis Vol 1, No 2: Agustus (2008)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4992.292 KB) | DOI: 10.35671/probisnis.v1i2.276

Abstract

The objective of the study is to examine the effect of variables promotional mix (advertising, sales promotion and personal selling) to increase sale volume. The entrepreneur or producer will get aid on introducing and explaining their goods and services usage. Promotion can be recognizing market by investigating what is bought by consumer. The hipotesis of the research is the higher cost promotion is the higher production. The result and data used analysis of regresi and correlation revealed two important findings. Firstly, the advertising, sales promotion and personal selling were significantly it have positive and high correlation to increase sale volume. Secondly, advertising is most having an effect on variable to sale volume than sales promotion and personal selling.
PENGARUH KINERJA DOSEN, FASILITAS DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN MAHASISWA STMIK AMIKOM PURWOKERTO Lusi Suwandari
JBIMA (Jurnal Bisnis dan Manajemen) Vol 1 No 1 (2013): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Student satisfaction is a critical measure in the success of higher education institutions that aim at retaining students until graduation. This study examines the factors which influence student satisfaction in the following order: lecture performance, organization facilities and organizational commitment. The findings reveal that organizational commitment is directly a positively affected by the dimension that determines satisfaction. Based on the path coefficient, proportional and t- calculated value for each variable, the organizational commitment have a higher influence than the lecture performance and organization facilities variable to students satisfaction.
Apakah Penciptaan Nilai pada Produk Penting? (Melalui Pendekatan Teori SDL) Larisa Pradisti; Lusi Suwandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 01 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jp.2022.29.01.5378

Abstract

Salah satu premis dasar dalam Service Dominant Logic (SDL) menjelaskan bahwa nilai dapat ditentukan secara unik dan fenomenologis yang ditentukan oleh penerima manfaat. Maka perusahaan dapat memanfatkan kondisi tersebut untuk meningkatkan kinerja perusahaan. Strategi yang dapat digunakan oleh perusahaan adalah dengan mengkasentuasikan pada nilai yang spesifik. Melalui penekanan nilai pada Inovasi produk baru, perusahaan dapat meningkatkan kinerja produknya yang pada akhirnya kinerja perusahaan yang diharapkan akan tercapai. Pengaksentuasian nilai pada produk baru merupakan strategi inovasi yang dapat dilakukan oleh perusahaan. Dalam syariah islam, bermuamalah / berbisnis haruslah sesuai dengan syariah. Proses pengembangan shariah value accentuation melibatkan kegiatan value creation yang berdampak postif terhadap kegiatan pemasaran. Penekanan pada penciptaan nilai – nilai tersebut sangat dibutuhkan dalam inovasi produk baru bagi UKM. Konten penelitian ini adalah pada UKM Makanan di Kabupaten Banyumas. Hasil penelitian menyebutkan bahwa Aksentuasi Nilai Syariah pada inovasi produk UKM itu penting, karena pada industry kecil menengah ternyata inovasi saja tidak cukup, tetapi harus ada “adding value” didalamnya. Dengan adanya penekanan nilai syariah pada produk – produk UKM, maka dapat diperoleh kinerja produk yang diharapkan oleh UKM.
The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto) Naufal Hakim; Lusi Suwandari; Alisa Tri Nawarini
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 1 (2020)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.1.2818

Abstract

The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience.
Identification and Development of Innovative Village in Banyumas Regency Dian Purnomo Jati; Agus Suroso; Lusi Suwandari
EKO-REGIONAL Vol 12, No 2 (2017)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1228.034 KB) | DOI: 10.20884/1.erjpe.2017.12.2.1134

Abstract

The concept of innovative village initiated by Central Java Provincial Government contains the essence of utilization of village resources in a new way based on science, technology, and local wisdom for community welfare, village progress and improved living standards by involving all elements of the village. The research aimed to explore the characteristics of villages in Banyumas Regency that potentially served as an innovative village. The research phase began with focus group discussions to assess the potential of villages using rapid assessment and quantitative analysis of the Analytical Hierarchy Process. The discussion resulted in a list of 22 villages that were screened out through rapid assessment into 7 villages. The results of the focused group discussion also resulted in eight dimensions used as an instrument to select innovative village, namely: 1) empowerment of village potentials innovatively, 2) support of institutional system and village infrastructure, 3) capacity and commitment of rural apparatus, 4) technological accessibility by the community, 5) community participation, 6) tourism potential, 7) agricultural / plantation / forestry potential, and 8) livestock / fishery potential. The results of paired comparisons using AHP selected Kalisari village at Cilongok sub-district as an innovative village. Field surveys, observations and in-depth interviews were conducted in Kalisari village with respondents of village communities, village apparatuses, and district government agencies.Keywords: Model, Village, Innovative, Kalisari, Potency.
The relationship between entrepreneurial passion, entrepreneurial self efficacy, and entrepreneurial intention in housewives context Devani Laksmi Indyastuti; Lusi Suwandari; Krisnhoe Rachmi Fitrijati
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.916 KB) | DOI: 10.25105/jmpj.v14i2.9715

Abstract

This study examined the relationship between entrepreneurial passion, entrepreneurial self-efficacy, and entrepreneurial intention. This hypothesis proposes that entrepreneurial passion positively affects entrepreneurial intention. Furthermore, this study also hypothesizes that entrepreneurial emphasizing on entrepreneurial intention is mediated by entrepreneur self-efficacy. The present study takes a sample from housewives who run businesses in Banyumas. This study uses a convenience method for choosing 236 housewives who run businesses. This method is chosen because there is no sampling frame in this population. The results show that Entrepreneurial passion positively influences entrepreneurial intention. Entrepreneurial self-efficacy mediates the relationship between entrepreneurial passion and entrepreneurial intention. 
The Role of Villagers' Social Innovations in Advocacy Village Tourism Through Involvement of Study Activities in Village Tourism Lusi Suwandari; Devani Laksmi Indyastuti; Meutia Karunia Dewi
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6751

Abstract

This study aims to determine the positive relationship between social innovation, involvement, and advocacy tourism in the villagers Community. Active support from the village community can be very important for successful tourism development if villagers become more aware of the attractive characteristics of the area and are involved in developing sustainable tourism promotion in Village. In this study, a hypothesis test of the relationship between social innovation and advocacy tourism through community involvement will be conducted. To get a comprehensive picture, the researcher will collect a research sample of 100 villagers who have the criteria for the age of 18 to 50 years and are familiar with social media. Respondents will fill out a questionnaire and answers from respondents will be analyzed using path analysis to test hypotheses.
Peran Orientasi Wirausaha dalam Meningkatkan Kinerja Pemasaran dengan Kapabilitas Inovasi sebagai Mediasi Tatang Rois; Suliyanto Suliyanto; Lusi Suwandari
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 14 No 01 (2023)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v14i01.6000

Abstract

This research was conducted to explain the differences in the results of research on the effect of entrepreneurial orientation on marketing performance by adding innovation capability as a mediating variable. This research method uses quantitative methods with the object of this research being SMEs in Kuningan Regency. The sampling technique used is random sampling method with a sample size of 100 respondents. This study uses a regression analysis tool with a product of coefficients in facilitating testing of mediating variables. Based on the results of hypothesis testing, it is known that all of them are supported by a significance level that meets the specified requirements.
SCALE UP “LESTARI CATERING CILACAP” WITH INNOVATION DI DESA DONAN, KECAMATAN CILACAP TENGAH, KABUPATEN CILACAP Anindhiya Setyaningrum; Arif Rahman Husain; Benny Wantoko; Romadoniyah Romadoniyah; Lusi Suwandari
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2022.1.2.7775

Abstract

Inovasi menjadi keniscayaan suatu usaha untuk tetap relevan di kondisi pasar yang kompetitif. Di sektor UMKM , inovasi merupakan nilai dasar untuk tetap bisa eksis dan bertahan hidup. Kegiatan program pengabdian masyarakat (PPM) yang dilaksanakan bersifat pemberian inovasi yang dapat meningkatkan nilai atau value dari Lestari Catering Cilacap. Lestari Catering merupakan UMKM yang bergerak dibidang makanan. Perumusan masalahnya adalah permasalahan aspek produksi adanya keterbatasan tempat dan tenaga menyebabkan keterbatasan produksi, produksi belum bisa lebih dari 500 box dalam sehari, dalam menerima pesanan belum bisa berbagai varian dalam satu waktu. Aspek SDM dan pemasaran SDM Pemasaran melalui sosmed google, Instagram, facebook sudah dilakukan dan dinilai masih efektif, serta pemasaran melalui WOM getok tular antar pelanggan/costumer. Aspek manajemen yaitu salah satu kelemahan oleh banyak UKM berkaitan dengan manajemen usaha. Permasalahan pada aspek fasilitas tempat produksi dan pemasaran Permasalahan pada aspek finansial Permasalahan sebenarnya ada di aspek finansial. Tujuan kegiatan ini adalah melakukan pendampingan untuk berinovasi meningkatkan pesanan catering, melakukan pendampingan untuk meningkatkan varian menu catering. Melakukan pendampingan untuk pembuatan laporan keuangan yang berdasarkan laporan kas. Melakukan pendampingan peningkatan target visi misi ke depan untuk pengembangan usaha bekerjasama dengan berbagai instansi di Cilacap. Melakukan pendampingan dalam pengurusan izin layak hygiene dan halal. Manfaat kegiatan ini adalah bagi masyarakatalam jangka pendek kegiatan ini diharapkan dapat meningkatkan jumlah penjualan Lestari Catering dengan strategi inovasi terkini. Sedangkan dalam jangka panjang scale up letari catering. Bagi pelaksana kegiatan ini diharapkan mampu menguatkan eksistensi UMKM sebagai salah satu penguat ekonomi di wilayah pedesaan maupun kecamatan. Khalayak sasaran pemilik Lestari Catering supaya mampu melakukan inovasi untuk meningkatan value dari makanan pesanan Lestari Catering dan jenisnya.
Co-Authors Adi Indrayanto Adi Prakoso, Fajar Agus Suroso Alisa Tri Nawarini Alisa Tri Nawarini, Alisa Tri Anindhiya Setyaningrum Apriandi, Devy Widya Arif Rahman Husain Bekti Karnowati, Nandang Benny Wantoko Chandra Suparno Dian Purnomo Jati Hakim, Naufal Indyastuti, Devani Laksmi Krisnhoe Rachmi Fitrijati Kurniasih, Retno Larisa Pradisti Larisa Pradisti Meutia Karunia Dewi Monica Rosiana Najmudin Nandang Bekti Karnowati Naufal Hakim Nur Choirul Afif Nurhasanah, Dwi Pradisti, Larisa Prakoso, Fajar adi Raden Mohamad Herdian Bhakti Romadoniyah Romadoniyah Sudarto Sudarto Suliyanto Suliyanto Tatang Rois Wevi Nugraha Widiya Avianti Widyaningrum, Firda Amalia