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PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO Suwandari, Lusi
Pro Bisnis Vol 1, No 1: Februari (2008)
Publisher : STMIK Amiko Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (23.658 KB)

The objective of the study is to examine the effect of variables promotional mix (advertising, sales promotion and personal selling) to increase sale volume. The entrepreneur or producer will get aid on introducing and explaining their goods and services usage. Promotion can be recognizing market by investigating what is bought by consumer. The hipotesis of the research is the higher cost promotion is the higher production. The result and data used analysis of regresi and correlation revealed two important findings. Firstly, the advertising, sales promotion and personal selling were significantly it have positive and high correlation to increase sale volume. Secondly, advertising is most having an effect on variable to sale volume than sales promotion and personal selling.

Patient Information System and Doctor Competence in Increasing Satisfaction and Loyalty to Primary Level Health Service Afif, Nur Choirul; Suwandari, Lusi
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 8, No 1 (2019): April
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.8182

The establishment of Puskesmas (Community Health Centers) aims to make it possible for communities to get quality services that are affordable for all levels of society. The things that are necessary to be improved in the services of Puskesmas are the quality and access. This study aimed at predicting the factors influencing satisfaction and loyalty of BPJS patients of the primary level health facility. This research was an explanatory study aiming at determining whether there is an influence of management information system and doctor competence on patient satisfaction and patient loyalty. The results showed that the management information system (SIM) of the patients had a positive and significant influence on the BPJS patients’ satisfaction; doctor competence had a positive and significant influence on BPJS patients’ satisfaction; the management information system (SIM) of the patients had a positive and significant influence on the BPJS patients’ loyalty to the primary level health facility in Banjarnegara; doctor competence had a positive and significant influence on the BPJS patients’ loyalty, and patient satisfaction had a positive and significant effect on the BPJS patients’ loyalty to the primary level health facility in Banjarnegara.

Patient Information System and Doctor Competence in Increasing Satisfaction and Loyalty to Primary Level Health Service Afif, Nur Choirul; Suwandari, Lusi
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 8, No 1 (2019): April
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.8182

The establishment of Puskesmas (Community Health Centers) aims to make it possible for communities to get quality services that are affordable for all levels of society. The things that are necessary to be improved in the services of Puskesmas are the quality and access. This study aimed at predicting the factors influencing satisfaction and loyalty of BPJS patients of the primary level health facility. This research was an explanatory study aiming at determining whether there is an influence of management information system and doctor competence on patient satisfaction and patient loyalty. The results showed that the management information system (SIM) of the patients had a positive and significant influence on the BPJS patientsâ€™ satisfaction; doctor competence had a positive and significant influence on BPJS patientsâ€™ satisfaction; the management information system (SIM) of the patients had a positive and significant influence on the BPJS patientsâ€™ loyalty to the primary level health facility in Banjarnegara; doctor competence had a positive and significant influence on the BPJS patientsâ€™ loyalty, and patient satisfaction had a positive and significant effect on the BPJS patientsâ€™ loyalty to the primary level health facility in Banjarnegara.

PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO Lusi Suwandari
Pro Bisnis Vol 1, No 2: Agustus (2008)
Publisher : Universitas Amikom Purwokerto

The objective of the study is to examine the effect of variables promotional mix (advertising, sales promotion and personal selling) to increase sale volume. The entrepreneur or producer will get aid on introducing and explaining their goods and services usage. Promotion can be recognizing market by investigating what is bought by consumer. The hipotesis of the research is the higher cost promotion is the higher production. The result and data used analysis of regresi and correlation revealed two important findings. Firstly, the advertising, sales promotion and personal selling were significantly it have positive and high correlation to increase sale volume. Secondly, advertising is most having an effect on variable to sale volume than sales promotion and personal selling.

PENGARUH KINERJA DOSEN, FASILITAS DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN MAHASISWA STMIK AMIKOM PURWOKERTO Lusi Suwandari
JBIMA (Jurnal Bisnis dan Manajemen) Vol 1 No 1 (2013): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Student satisfaction is a critical measure in the success of higher education institutions that aim at retaining students until graduation. This study examines the factors which influence student satisfaction in the following order: lecture performance, organization facilities and organizational commitment. The findings reveal that organizational commitment is directly a positively affected by the dimension that determines satisfaction. Based on the path coefficient, proportional and t- calculated value for each variable, the organizational commitment have a higher influence than the lecture performance and organization facilities variable to students satisfaction.

Apakah Penciptaan Nilai pada Produk Penting? (Melalui Pendekatan Teori SDL) Larisa Pradisti; Lusi Suwandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 01 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jp.2022.29.01.5378

Salah satu premis dasar dalam Service Dominant Logic (SDL) menjelaskan bahwa nilai dapat ditentukan secara unik dan fenomenologis yang ditentukan oleh penerima manfaat. Maka perusahaan dapat memanfatkan kondisi tersebut untuk meningkatkan kinerja perusahaan. Strategi yang dapat digunakan oleh perusahaan adalah dengan mengkasentuasikan pada nilai yang spesifik. Melalui penekanan nilai pada Inovasi produk baru, perusahaan dapat meningkatkan kinerja produknya yang pada akhirnya kinerja perusahaan yang diharapkan akan tercapai. Pengaksentuasian nilai pada produk baru merupakan strategi inovasi yang dapat dilakukan oleh perusahaan. Dalam syariah islam, bermuamalah / berbisnis haruslah sesuai dengan syariah. Proses pengembangan shariah value accentuation melibatkan kegiatan value creation yang berdampak postif terhadap kegiatan pemasaran. Penekanan pada penciptaan nilai – nilai tersebut sangat dibutuhkan dalam inovasi produk baru bagi UKM. Konten penelitian ini adalah pada UKM Makanan di Kabupaten Banyumas. Hasil penelitian menyebutkan bahwa Aksentuasi Nilai Syariah pada inovasi produk UKM itu penting, karena pada industry kecil menengah ternyata inovasi saja tidak cukup, tetapi harus ada “adding value” didalamnya. Dengan adanya penekanan nilai syariah pada produk – produk UKM, maka dapat diperoleh kinerja produk yang diharapkan oleh UKM.

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto) Naufal Hakim; Lusi Suwandari; Alisa Tri Nawarini
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 1 (2020)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.1.2818

The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience.

Identification and Development of Innovative Village in Banyumas Regency Dian Purnomo Jati; Agus Suroso; Lusi Suwandari
EKO-REGIONAL Vol 12, No 2 (2017)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Jenderal Soedirman

The concept of innovative village initiated by Central Java Provincial Government contains the essence of utilization of village resources in a new way based on science, technology, and local wisdom for community welfare, village progress and improved living standards by involving all elements of the village. The research aimed to explore the characteristics of villages in Banyumas Regency that potentially served as an innovative village. The research phase began with focus group discussions to assess the potential of villages using rapid assessment and quantitative analysis of the Analytical Hierarchy Process. The discussion resulted in a list of 22 villages that were screened out through rapid assessment into 7 villages. The results of the focused group discussion also resulted in eight dimensions used as an instrument to select innovative village, namely: 1) empowerment of village potentials innovatively, 2) support of institutional system and village infrastructure, 3) capacity and commitment of rural apparatus, 4) technological accessibility by the community, 5) community participation, 6) tourism potential, 7) agricultural / plantation / forestry potential, and 8) livestock / fishery potential. The results of paired comparisons using AHP selected Kalisari village at Cilongok sub-district as an innovative village. Field surveys, observations and in-depth interviews were conducted in Kalisari village with respondents of village communities, village apparatuses, and district government agencies.Keywords: Model, Village, Innovative, Kalisari, Potency.

The relationship between entrepreneurial passion, entrepreneurial self efficacy, and entrepreneurial intention in housewives context Devani Laksmi Indyastuti; Lusi Suwandari; Krisnhoe Rachmi Fitrijati
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study examined the relationship between entrepreneurial passion, entrepreneurial self-efficacy, and entrepreneurial intention. This hypothesis proposes that entrepreneurial passion positively affects entrepreneurial intention. Furthermore, this study also hypothesizes that entrepreneurial emphasizing on entrepreneurial intention is mediated by entrepreneur self-efficacy. The present study takes a sample from housewives who run businesses in Banyumas. This study uses a convenience method for choosing 236 housewives who run businesses. This method is chosen because there is no sampling frame in this population. The results show that Entrepreneurial passion positively influences entrepreneurial intention. Entrepreneurial self-efficacy mediates the relationship between entrepreneurial passion and entrepreneurial intention.

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto) Naufal Hakim; Lusi Suwandari; Alisa Tri Nawarini
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 1 (2020): Januari - Maret 2020
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.1.2818

The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience.

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