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All Journal Lontar : Jurnal Ilmu Komunikasi Humaniora Jurnal Pustaka Dianmas
Marta Sanjaya
Alumnus, Faculty of Industrial Tehnology, Petra Christian University
Humanities Education Social Sciences Other

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Strategi Komunikasi Organisasi PT Tigamata Indonesia dalam Menjalin Hubungan dengan Pelanggan Periode Maret-Juni 2013 Sanjaya, Marta; Octavianty, Winki
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3258

Abstract

PT. Tigamata Indonesia is a company engaged in the service of graphic design or creative industries. PT Tigamata Indonesia is not a new company, because before using the name of PT Tigamata Indonesia, this company has become a business entity that already has quite a lot of customer. Thus, PT. Indonesian Tigamata need public relations to manage communications with customers. The purpose of this study was to determine the public relations strategy of PT. Tigamata Indonesia in the communication between the company and the customer. The method used is qualitative-descriptive. Data were analyzed by using a technique that consists of data collection, data reduction, data display and conclusion. The results showed PT. Tigamata Indonesia has done public relations strategy in the form of communication through various media to build relationships with customers. The conclusion of this study is PT. Tigamata Indonesia has not reached a clear public relations strategy because of the lack of knowledge of the field of public relations company. It takes a more structured system of communication so that communication can be managed better and achieve maximum results. Therefore, PT. Tigamata Indonesia needs the concept of Customer Relationship Management (CRM) to enhance public relations strategy that is already owned by the company. 
PENGARUH SOCIAL MEDIA TWITTER SEBAGAI ALAT PROMOSI TERHADAP LOYALITAS PELANGGAN (STUDI KASUS FRED PERRY PLAZA INDONESIA PERIODE FEBRUARI – APRIL 2013) Sanjaya, Marta
LONTAR: Jurnal Ilmu Komunikasi Vol 2, No 3 (2014): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.415 KB) | DOI: 10.30656/lontar.v2i3.340

Abstract

Technological developments such as the existence of social media is now being used as a sales promotion tool. This is encourages division Marketing Public Relations Fred Perry Plaza Indonesia participated to create a twitter account @FredPerryId. Fred Perry Plaza Indonesia is to provide the best service, and ultimately, the customers are not just satisfied but can create customer loyalty.The purpose of this study was to determine the relationship and influence of social media twitter as a promotional tool to customer loyalty Fred Perry Plaza Indonesia period February to April 2013. This research method is quantitative - associative, through distributing questionnaires to 93 respondents, customers of Fred Perry Plaza Indonesia. In this study, there are two variables, namely variables social media twitter as a promotional tool (X) and customer loyalty variable (Y). The analysis in this study using a simple linear regression analysis. The results of the validity test, all the questions are valid because r value > r table (0.1716). From the results of the reliability test, all the questions stated reliable because Croncbach Alpha value > 0.6. The results achieved in this study is that  the social media twitter as a promotional tool has significant relationships and significant effect on customer loyalty Fred Perry Plaza Indonesia the period February to April 2013. The conclusions in this study is information about new products is up to date delivered by Fred Perry Indonesia twitter account ( @FredPerryId ) is considered to be successful and good, so in this study to influence customers loyal and preferably, Fred Perry Indonesia over again listening to the input and advice that is often given by Fred Perry customers through twitter account @FredPerryId.
Peran Media Relations terhadap Keberhasilan Program Provocative Proactive di Pt Media Televisi Indonesia (Metro Tv) Sanjaya, Marta; Larasati, Ariesza Sekarayu
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3533

Abstract

This article aims to determine whether the Provocative Proactive (PP) program on Metro TV proactive is known by Indonesian people, to explain how the media selection strategy for Provocative Proactive program is, and to explain the program on Metro TV can be written and known by the press or reporters (external PR). The method used was descriptive qualitative approach to analyze the existing problems by presentation of information from the data collected through the company's internal analysis of the results of in-depth interviews and field observations regarding activities in the company. The results showed that duties and functions of public relations are as a motor for better co-operation with external and internal parties relating to Provocative Proactive program. The PR and Promotion Departments were turned out to help the success of the PP program, in addition to various roles and hardworks of the Producer and the creative team. Based on the observations, the role of Metro TV?s PR and Promotion Departments in conducting media relations through cooperation with the media both print and electronic media in an effort to have Provocative Proactive widely known by the public is through cooperation with various mass media, implementation of mass media selection strategies, and introducing Provocative Proactive Program broadly.  
DISRUPTIVE INNOVATIONS: A CASE OF SOLVING HOAX INFORMATION IN INDONESIA Tukina, Tukina; Mozin, Abd.Razak M; Sanjaya, Marta
Humaniora Vol 11, No 1 (2020): Humaniora (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v11i1.6088

Abstract

The research discussed hoax information as an effect of disruptive innovation and how to solve it in society. It applied a qualitative descriptive method with a case study focusing on hoax information of 10 million Chinese workers who came to Indonesia. The research was library research conducted through various sources of literature and journals. Data analysis was carried out by answering the points that were analyzed and cross-checked to other data sources in order to answer the research questions. It is found that living in the millennial changes rapidly; various forms of innovation are born and developed very quickly, and so do the problems and challenges. To prevent the spread of hoax information, some efforts need to be done to understand the process, ethics implementation, law enforcement, and accountability of information.
Sosialisasi Penguatan Komunikasi Keluarga Menghadapi Problem Tawuran dan Kesehatan Jiwa Bagi Perangkat Kelurahan Cililitan Jakarta Timur Nilamsari, Natalina; Liana, Chendy; Sanjaya, Marta
Jurnal Pustaka Dianmas Vol 4, No 1 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v4i1.4337

Abstract

Problem tawuran dan kesehatan jiwa merupakan permasalahan yang dihadapi masyarakat dan perangkat Kelurahan Cililitan Jakarta Timur. Komunikasi keluarga dapat dijadikan support system dalam menghadapi masalah tawuran dan kesehatan jiwa. Karena itu, kegiatan sosialisasi penguatan komunikasi keluarga menjadi alternatif solusi untuk menghadapi permasalahan tersebut. Peserta kegiatan sosialisasi adalah  pengurus PKK, kader Dasawisma, Kader Kesehatan Jiwa, anggota PolPP, pengurus RW dan pengurus RT. Tahapan kegiatan sosialisasi yaitu tahap persiapan, tahap pelaksanaan sosialisasi, dan tahap pelaporan. Secara umum, para peserta kegiatan sosialisasi memahami bahwa setiap kasus tawuran dan kesehatan jiwa memiliki akar permasalahan yang berbeda sehingga cara penanggulangannya pun berbeda. Tetap diperlukan kolaborasi, koordinasi dan sinergi antara orangtua, pihak sekolah, masyarakat sekitar dan aparat penegak hukum untuk meminimalkan angka tawuran dan menghadapi problem kesehatan jiwa.
Co-Authors Chendy Liana, Chendy Larasati, Ariesza Sekarayu Mozin, Abd.Razak M Nilamsari, Natalina Octavianty, Winki Tukina, Tukina