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Manajemen Transformasi Digital Pembayaran: Faktor-Faktor Adopsi E-Money dan Implikasinya pada Velocity of Money Alfitri Ramadhani; Dewa Putu Yudi Pardita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8526

Abstract

The transformation of digital payments has significantly reshaped Indonesia's monetary landscape, primarily through the widespread adoption of electronic money (e-money). This study investigates the relationship between e-money adoption and the velocity of money using comprehensive secondary time-series data from 2020 to 2024. An econometric approach was employed, utilizing data from Bank Indonesia, Statistics Indonesia (BPS), and industry reports. The findings reveal a strong negative correlation (-0.847) between e-money transaction volume and M1 velocity, indicating fundamental shifts in monetary circulation patterns. E-money transactions grew from 5.2 billion in 2020 to 13.76 billion in the first eight months of 2024 (CAGR: 27.4%), while M1 velocity decreased from 13.16 to 12.1. Granger causality testing confirms that e-money adoption significantly affects the velocity of money with a one-quarter lag. The study offers strategic policy recommendations for adapting monetary frameworks and optimizing the digital payment ecosystem. These findings provide important macroeconomic insights and can inform central bank strategies in emerging economies.
Efektivitas Live Streaming Commerce dalam Meningkatkan Engagement dan Konversi Konsumen Generasi Z Amanda Putri Setiawan; Dewa Putu Yudi Pardita; I Made Setena
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8540

Abstract

The advancement of digital technology has driven transformations in marketing strategies, including the rise of live streaming commerce that enables real-time interaction between sellers and consumers. This study aims to analyze the effectiveness of live streaming in increasing engagement and conversion among Generation Z in the fashion and accessories categories. A mixed-method approach was applied, combining qualitative interviews and observations with quantitative surveys and platform analytics. The results show that Shopee Live is more effective in driving purchase conversion through transactional features, while TikTok Live excels in building engagement and brand awareness. This research offers practical insights for businesses in designing digital marketing strategies aligned with platform characteristics and the preferences of young consumers. The study involved four key informants, shop owners who have more than 10,000 followers and actively live stream on Shopee and TikTok every day. In addition, an online survey was conducted with 120 people from Generation Z who have watched live streaming sessions on fashion and accessory products. The research was conducted thoroughly using qualitative and quantitative methods. The results provide a comprehensive overview of the effectiveness, engagement and conversion of both platforms.
Manajemen Sumber Daya Manusia Strategik: Solusi Untuk Mengoptimalkan Produktivitas, Efisiensi, dan Kinerja Perusahaan di Era Modern Ni Komang Widyantari; Dewa Putu Yudi Pardita; Ni Made Santini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8693

Abstract

This study aims to examine the implementation of human resource management (HRM) strategies in supporting organizational performance sustainability in the modern era, as well as the role of employee job satisfaction as a mediator between HRM strategies and organizational performance sustainability. The method used in this research is a literature review, referring to various sources and previous studies on HRM and organizational performance. Based on the findings, effective HRM strategies can improve organizational performance by ensuring optimal utilization of employee potential, including through appropriate training and development programs. Employee job satisfaction plays a significant role as a mediator between HRM strategies and organizational performance sustainability, as satisfied employees are more productive and committed to organizational goals. This study concludes that companies need to pay special attention to HRM policies that enhance job satisfaction and continue to innovate in the face of rapidly changing business environments.
Manajemen Transformasi Digital Pembayaran: Faktor-Faktor Adopsi E-Money dan Implikasinya pada Velocity of Money Alfitri Ramadhani; Dewa Putu Yudi Pardita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8526

Abstract

The transformation of digital payments has significantly reshaped Indonesia's monetary landscape, primarily through the widespread adoption of electronic money (e-money). This study investigates the relationship between e-money adoption and the velocity of money using comprehensive secondary time-series data from 2020 to 2024. An econometric approach was employed, utilizing data from Bank Indonesia, Statistics Indonesia (BPS), and industry reports. The findings reveal a strong negative correlation (-0.847) between e-money transaction volume and M1 velocity, indicating fundamental shifts in monetary circulation patterns. E-money transactions grew from 5.2 billion in 2020 to 13.76 billion in the first eight months of 2024 (CAGR: 27.4%), while M1 velocity decreased from 13.16 to 12.1. Granger causality testing confirms that e-money adoption significantly affects the velocity of money with a one-quarter lag. The study offers strategic policy recommendations for adapting monetary frameworks and optimizing the digital payment ecosystem. These findings provide important macroeconomic insights and can inform central bank strategies in emerging economies.
Efektivitas Live Streaming Commerce dalam Meningkatkan Engagement dan Konversi Konsumen Generasi Z Amanda Putri Setiawan; Dewa Putu Yudi Pardita; I Made Setena
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8540

Abstract

The advancement of digital technology has driven transformations in marketing strategies, including the rise of live streaming commerce that enables real-time interaction between sellers and consumers. This study aims to analyze the effectiveness of live streaming in increasing engagement and conversion among Generation Z in the fashion and accessories categories. A mixed-method approach was applied, combining qualitative interviews and observations with quantitative surveys and platform analytics. The results show that Shopee Live is more effective in driving purchase conversion through transactional features, while TikTok Live excels in building engagement and brand awareness. This research offers practical insights for businesses in designing digital marketing strategies aligned with platform characteristics and the preferences of young consumers. The study involved four key informants, shop owners who have more than 10,000 followers and actively live stream on Shopee and TikTok every day. In addition, an online survey was conducted with 120 people from Generation Z who have watched live streaming sessions on fashion and accessory products. The research was conducted thoroughly using qualitative and quantitative methods. The results provide a comprehensive overview of the effectiveness, engagement and conversion of both platforms.
Manajemen Sumber Daya Manusia Strategik: Solusi Untuk Mengoptimalkan Produktivitas, Efisiensi, dan Kinerja Perusahaan di Era Modern Ni Komang Widyantari; Dewa Putu Yudi Pardita; Ni Made Santini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8693

Abstract

This study aims to examine the implementation of human resource management (HRM) strategies in supporting organizational performance sustainability in the modern era, as well as the role of employee job satisfaction as a mediator between HRM strategies and organizational performance sustainability. The method used in this research is a literature review, referring to various sources and previous studies on HRM and organizational performance. Based on the findings, effective HRM strategies can improve organizational performance by ensuring optimal utilization of employee potential, including through appropriate training and development programs. Employee job satisfaction plays a significant role as a mediator between HRM strategies and organizational performance sustainability, as satisfied employees are more productive and committed to organizational goals. This study concludes that companies need to pay special attention to HRM policies that enhance job satisfaction and continue to innovate in the face of rapidly changing business environments.