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All Journal STRATEGIC Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Aldirafi Gani
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space & Café Aldirafi Gani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1240

Abstract

Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelanggan. Akibat dari peningkatan jumlah konsumsi tersebut banyak orang tertarik untuk membuka bisnis kedai kopi. Banyak kedai kopi menawarkan berbagai macam produk untuk menarik perhatian pelanggan. Penelitian ini, dilakukan untuk mengetahui bagaimana retention pelanggan serta bagaimana cara untuk memberikan usulan strategi pemasaran. Penelitian ini dilakukan di Sawala Space & Cofe. Untuk strateginya sendiri memuat beberapa aspek yang dibahas yaitu seperti pendekatan analisis internal perusahaan, kerangka VRIO, Sustainable Competitive Advantage(SCA) dan analisis TOWS. Hasil penelitian ini menghasilkan usulan strategi pemasaran yang bersifat berkelanjutan dan menguntungkan kedai kopi Sawala Space & Cofe.
Pengaruh Karakteristik Pekerjaan Terhadap Kepuasan Kerja Karyawan Di Perumda Tirta Medal Sumedang aldirafi gani
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.60650

Abstract

Job characteristics and employee job satisfaction are important things that need to be considered so that work can be in accordance with company standards and individual standards. Enriched job characteristics can bring up positive feelings that lead to employee job satisfaction and vice versa can be bad for employees. The purpose of this study was to determine the effect of job characteristics on employee job satisfaction. The type of research used is descriptive verification with a quantitative approach. The population in this study were 502 employees of Perumda Tirta Medal Sumedang. The sample in this study amounted to 85 people based on the calculation of the Slovin formula. The sampling technique used in this study was proportional random sampling by taking samples from each section in Perumda Tirta Medal Sumedang. The data collection method used is by distributing questionnaires, interviews, observation and documentation. The data analysis used is descriptive analysis and statistical analysis with the t test as a hypothesis test. The conclusion from the results of the research that has been done shows that job characteristics influence employee job satisfaction.
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