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All Journal Jurnal Inovasi Jurnal Mirai Management YUME : Journal of Management Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Innovative: Journal Of Social Science Research Mopolayio : Jurnal Pengabdian Ekonomi As-Syirkah: Islamic Economic & Financial Journal
Zainal Abidin Umar
UNIVERSITAS NEGERI GORONTALO
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : As-Syirkah: Islamic Economic

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Analisis Kualitas Produk dan Harga dalam Mempengaruhi Keputusan Pembelian Sepeda Motor Yamaha Nmax di Kota Gorontalo Fikriawan; Zainal Abidin Umar; Melan Angriani Asnawi
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/1fee7754

Abstract

This study aims to analyze the influence of product quality and price on the purchase decision of Yamaha Nmax motorcycles in Gorontalo City. Data was collected through a questionnaire that had been tested for validity and reliability. The study's population consists of 1,836 consumers who purchased Yamaha Nmax motorcycles at PT. Hasjrat Abadi Yamaha 3S Ahmad Yani Gorontalo from 2021 to 2023. A sample of 95 respondents was selected using non-probability sampling with the accidental sampling method. Data analysis was conducted using multiple linear regression. The results show that both product quality and price have a positive and significant partial influence on purchase decisions. Simultaneously, these two variables also have a significant influence. The R Square value of 0.656 indicates that 65.6% of the purchase decision is influenced by product quality and price, while the remaining 34.4% is influenced by other variables not examined in this study.
Co-Authors Abdulrahman Putra Palilati Agusanti, Anitia Andi Juanna Apniati Kiraman Arista Adam Asnawi, Melan Angriani Ayu Try Handayani W Dewi Indrayani Hamin Endi Rahman Fikriawan Fikriawan Fikriawan Hapsawati Taan Idris Yanto Niode Irwan Yantu Karim, Rivaldi Moh. Febriyawan Pakaya Moh. Fitrandi Mooduto Mohamad Rizki Hasan Nurhayati S. Djuko Rezkiawan Tantawi