Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economic Research and Financial Accounting
M. Yamin Siregar
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Promotion Strategies through Social Media on Purchasing Decisions of Oriflame Products on Students of STIE Mikroskil Medan M. Yamin Siregar; Weny Weny; Eko Yuliawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1116

Abstract

This research aims to know the influence of promotion strategies of Facebook, YouTube, Twitter and Instagram on the decision to purchase Oriflame product on students of STIE – Mikroskil Medan. Population sampled in this research is students of STIE – Mikroskil Medan as many as 89 people with random sampling technique. Data analysis method which is used in this research is multiple linear regression analysis. The results of this study is Facebook, YouTube, and Instagram have positive and significant effect on purchasing decision Oriflame product. While the variable of Twitter does not have positive and significant effect decision on purchasing decision Oriflame product. Furthermore, simultaneous test results (F–tests) shows that the four independent variables (Facebook, YouTube, Twitter and Instagram) have a positive and significant effect on the decision of purchasing Oriflame product. Adjusted r square shows that Facebook, YouTube, Twitter and Instagram can explain variation on purchasing decision variable is 44.7% and the rest of 55.3% is explained by other variables which are not observed in this research.
The Effect Of Profitability, Investment Decisions And Corporate Social Responsibility On Company Value In Healthcare Companies Listed On The Idx From 2018-2022 Nurul Fahira; Patar Marbun; Ahmad Prayudi; M. Yamin Siregar
International Journal of Economic Research and Financial Accounting Vol 3 No 1 (2024): IJERFA OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v3i1.240

Abstract

This study aimed to determine “The Effect of Profitability, Investment Decisions and Corporate Social Responsibility on Company Value in Healthcare Companies Listed on the IDX from 2018-2022”. This is the result of quantitative research study. The sample in this study consisted of 30 data points collected using the companies' annual reports. The sampling technique used was purposive sampling with the significance level of 0.05. Based on the results, Profitability (ROA) has a positive and significant effect on Company Value (PBV), Investment Decisions (PER) has a positive and significant effect on Company Value (PBV), Corporate Social Responsibility (CSRDI based on GRI indicators) has a positive and significant effect on Company Value (PBV), Profitability, Investment Decisions and Corporate Social Responsibility simultaneously had a positve and significant effect on Company Value in Healthcare Companies Listed on the IDX From 2018-2022.
Co-Authors Ahmad Prayudi Eko Yuliawan Nurul Fahira Patar Marbun Weny Weny