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All Journal Business Management Journal Program Studi Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Leo Alexander Tambunan
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Business Management Journal Program Studi Manajemen

 1 
DAMPAK SOCIAL EXPECTATION AND PRODUCT SENSORIAL EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PRIA DALAM PRODUK PERAWATAN WAJAH Leo Alexander Tambunan
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3986.741 KB) | DOI: 10.30813/bmj.v8i2.700

Abstract

Health care for skin is no longer women’s territory anymore. Nowadays, male care products market in the cleaning and skin care segments experiencing tremendous growth. On the basis of these, the authors are interested in studying the impact of male personal care product attributes against a buying decision. This study was conducted in Surabaya, the second biggest cities in Indonesia, where usually men are expected to have a good personal appearance. This research will use social expectation, and product sensorial as a dependent variable to influence the buying decision. From the result it can be conclude that even though the societies have an expectation for the men to perform good personal appearance, but the product sensorial still have dominant factor to influence the buying decision for man personal care products.Key Words- Product sensorial experience, Social expectation, buying decision 
ANALISIS PERSEPSI DAN MOTIVASI KERJA FRESH GRADUATED TERHADAP DUNIA KERJA Leo Alexander Tambunan
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4553.092 KB) | DOI: 10.30813/bmj.v9i1.687

Abstract

This research discuss about perception and working of motivation analysis for fresh graduated at private university in Jakarta, Results this research is process Questioner from 67 respondent, and SPSS 26. 10 items statement talk about perception and working of motivation for fresh graduated. Respondent fill the questioner use the likert scale. For 10 items statement, salary, bonus, style, location, security, opportunity promotion, environment of work, independent, Team work. This research based on the descriptive statistic. Key Words- Perception, Motivation work, Fresh Graduated 
Co-Authors Haerunisa milawaty Wijil Nugroho