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All Journal RESEARCH : Computer, Information System & Technology Management Pilar Teknologi : Jurnal Penelitian Ilmu-ilmu Teknik Formosa Journal of Computer and Information Science OKTAL : Jurnal Ilmu Komputer dan Sains KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Noordin Asnawi
Universitas PGRI Madiun
Astronomy Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : formosa journal of computer and information science

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Enhancing Business Model Validation Using Artificial Intelligence: Insights from Student Business Model Canvas Analysis Dimas Setiawan; Ridho Pamungkas; Mei Lenawati; Noordin Asnawi
Formosa Journal of Computer and Information Science Vol. 5 No. 1 (2026): March 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjcis.v5i1.16564

Abstract

This study aims to identify common weaknesses in students’ Business Model Canvas (BMC) and examine the role of Artificial Intelligence (AI) in improving early-stage business validation. A qualitative descriptive approach was employed using aggregated and anonymized data from 30 student business models. Data were analyzed using thematic coding to identify recurring patterns. The findings reveal that 70% of students struggle with unclear value propositions, 63% define overly broad customer segments, and 57% lack structured revenue models. AI-assisted analysis improves clarity, focus, and logical consistency of business models. This study proposes an AI-BMC conceptual framework as a decision-support approach for entrepreneurship learning. The findings contribute to bridging intuitive business ideation with AI-assisted validation.
Co-Authors Angga Riyandi Saputra Dandy Gandung Prasetyo Dimas Setiawan Fawwaz Naufaldini Mei Lenawati Ridho Pamungkas Sunar Tejo Yahya Rizki Imansyah