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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Eksplorasi Karya Sistem Informasi dan Sains Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri KACANEGARA Jurnal Pengabdian pada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Eksis: Jurnal Riset Ekonomi dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara MABIS: Manajemen dan Bisnis Jurnal Manajemen Journal of Digital Marketing and Halal Industry Management and Sustainable Development Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis Proceeding ISETH (International Summit on Science, Technology, and Humanity) Media Bina Ilmiah
Singgih Santoso
Fakultas Bisnis Universitas Kristen Duta Wacana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Manajemen

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PENGARUH KARAKTERISTIK PSIKOLOGIS, SIKAP BERWIRAUSAHA, DAN NORMA SUBYEKTIF TERHADAP NIAT BERWIRAUSAHA Santoso, Singgih; Oetomo, Budi Sutedjo Dharma
Jurnal Manajemen Vol 20, No 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.782 KB) | DOI: 10.24912/jm.v20i3.11

Abstract

Entrepreneurship education is currently done in college, with the intention to form youth entrepreneur and succesful independent life; many factors thought to influence the formation of entrepreneurship intention to young people who have got entrepreneurship education. The research aims to test the research model that describes the relationship between psychological characteristics constructs, subjective norm constructs, attitudes to entrepreneurship constructs, and entrepreneurship intention constructs among the students who have got knowledge about entrepreneurship. Using survey by questionnaires distributing to more than one hundred and seventy students, research results showed that there are positive and significant relationship between Psychological Characteristics with Entrepreneurship Attitudes construct, and Entrepreneurship Attitudes constructs with Entrepreneurship Intention construct. There is another interesting research finding that there is no relationship between Subjective Norms cosntruct with any of Psychological Characteristics construct, Entrepreneurship Attitude construct, and Entrepreneurship Intention construct. This is presumably because the majority of respondents plan to work after graduation and after a while they just think of the possibilities for entrepreneurship activities.
PEMBENTUKAN SIKAP KONSUMEN PADA CAUSE RELATED MARKETING PRODUK UTILITARIAN DAN HIGH INVOLVEMENT Santoso, Singgih
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.576 KB) | DOI: 10.24912/jm.v20i1.65

Abstract

Dengan makin populernya konsep pemasaran sosial dan kepedulian masyarakat akan persoalan lingkungan, kegiatan cause related marketing yang berorientasi pelestarian lingkungan juga semakin berkembang. Penelitian ini bertujuan untuk menguji pembentukan sikap konsumen pada kegiatan cause related marketing, sebuah kegiatan promosi yang dilakukan merek komersial dengan organisasi sosial. Disain penelitian adalah eksperimen, yang dilakukan dengan menggunakan dua produk utilitarian dan high involvement, yakni alat Pendingin Udara (AC) dan Kulkas dengan merek Toshiba, yang beraliansi dengan dua organisasi sosial, yakni Greenpeace Indonesia dan WALHI. Hasil pengujian model menunjukkan sikap konsumen terhadap merek, sikap konsumen terhadap organisasi sosial, tingkat kesesuaian kategori produk, dan tingkat kesesuaian merek berpengaruh secara signifikan terhadap sikap konsumen terhadap produk hasil aliansi, dan sikap konsumen ini berpengaruh pada niat beli konsumen. Temuan menunjukkan jenis produk yang beraliansi, yakni produk bertipe utilitarian (lebih mementingkan fungsi produk) dan high involvement (mengharuskan keterlibatan tinggi dari konsumen) membedakan perilaku konsumen dalam menyikapi kegiatan cause related marketing.With popularity growing of social marketing concepts and consciousness of the environmental issues in recent days, cause related marketing activities oriented in environmental conservation issues is also growing. Research aims is to examine the formation of consumer attitudes on cause related marketing activities, a marketing activities which undertaken a commercial brand with a nonprofit organization; in this research product is utilitarian product and also high involvement product, namely Air Conditioning (AC) and Refrigerator with Toshiba brand. Those products allied with two causes, namely Greenpeace Indonesia and WALHI. The research results show consumer attitudes towards brands, consumer attitudes toward cause, product category fit, and the brand fit significantly influence consumer attitudes toward alliance, and consumer attitudes toward alliance have an positive effect on consumer purchase intentions. The findings indicate the types of products, namely utilitarian products and high involvement product differentiate consumer behavior in cause related marketing activities.
PENGARUH KARAKTERISTIK PSIKOLOGIS, SIKAP BERWIRAUSAHA, DAN NORMA SUBYEKTIF TERHADAP NIAT BERWIRAUSAHA Singgih Santoso; Budi Sutedjo Dharma Oetomo
Jurnal Manajemen Vol. 20 No. 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i3.11

Abstract

Entrepreneurship education is currently done in college, with the intention to form youth entrepreneur and succesful independent life; many factors thought to influence the formation of entrepreneurship intention to young people who have got entrepreneurship education. The research aims to test the research model that describes the relationship between psychological characteristics constructs, subjective norm constructs, attitudes to entrepreneurship constructs, and entrepreneurship intention constructs among the students who have got knowledge about entrepreneurship. Using survey by questionnaires distributing to more than one hundred and seventy students, research results showed that there are positive and significant relationship between Psychological Characteristics with Entrepreneurship Attitudes construct, and Entrepreneurship Attitudes constructs with Entrepreneurship Intention construct. There is another interesting research finding that there is no relationship between Subjective Norms cosntruct with any of Psychological Characteristics construct, Entrepreneurship Attitude construct, and Entrepreneurship Intention construct. This is presumably because the majority of respondents plan to work after graduation and after a while they just think of the possibilities for entrepreneurship activities.
PEMBENTUKAN SIKAP KONSUMEN PADA CAUSE RELATED MARKETING PRODUK UTILITARIAN DAN HIGH INVOLVEMENT Singgih Santoso
Jurnal Manajemen Vol. 20 No. 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i1.65

Abstract

Dengan makin populernya konsep pemasaran sosial dan kepedulian masyarakat akan persoalan lingkungan, kegiatan cause related marketing yang berorientasi pelestarian lingkungan juga semakin berkembang. Penelitian ini bertujuan untuk menguji pembentukan sikap konsumen pada kegiatan cause related marketing, sebuah kegiatan promosi yang dilakukan merek komersial dengan organisasi sosial. Disain penelitian adalah eksperimen, yang dilakukan dengan menggunakan dua produk utilitarian dan high involvement, yakni alat Pendingin Udara (AC) dan Kulkas dengan merek Toshiba, yang beraliansi dengan dua organisasi sosial, yakni Greenpeace Indonesia dan WALHI. Hasil pengujian model menunjukkan sikap konsumen terhadap merek, sikap konsumen terhadap organisasi sosial, tingkat kesesuaian kategori produk, dan tingkat kesesuaian merek berpengaruh secara signifikan terhadap sikap konsumen terhadap produk hasil aliansi, dan sikap konsumen ini berpengaruh pada niat beli konsumen. Temuan menunjukkan jenis produk yang beraliansi, yakni produk bertipe utilitarian (lebih mementingkan fungsi produk) dan high involvement (mengharuskan keterlibatan tinggi dari konsumen) membedakan perilaku konsumen dalam menyikapi kegiatan cause related marketing.With popularity growing of social marketing concepts and consciousness of the environmental issues in recent days, cause related marketing activities oriented in environmental conservation issues is also growing. Research aims is to examine the formation of consumer attitudes on cause related marketing activities, a marketing activities which undertaken a commercial brand with a nonprofit organization; in this research product is utilitarian product and also high involvement product, namely Air Conditioning (AC) and Refrigerator with Toshiba brand. Those products allied with two causes, namely Greenpeace Indonesia and WALHI. The research results show consumer attitudes towards brands, consumer attitudes toward cause, product category fit, and the brand fit significantly influence consumer attitudes toward alliance, and consumer attitudes toward alliance have an positive effect on consumer purchase intentions. The findings indicate the types of products, namely utilitarian products and high involvement product differentiate consumer behavior in cause related marketing activities.
Co-Authors Agus Wijaya Agustini Dyah Respati Anggraini, Angelia Boeng, Selvi Budi Sutedjo Dharma Oetomo, Budi Sutedjo Dharma Desyandri Desyandri Hardini, Renny Hardo Caesar Mual Herdioko, Jonathan Lucia Nurbani Kartika Nathaza Gayatry Woen Noverita Wirayanthy Ohoitimur, Elias Theopilus Helmi Puspita, Richa Mega Quelyu, Valinda Carolina De Rugati , Devina Pratya Stafanus Andi Sutedjo Dharma Oetomo , Budi Tuminting, Claudya Christie Vanessy Soebijantono, Kezia Wibawa, Eka Adhi