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All Journal Jurnal Teknologi Informasi MURA Jurnal Kesehatan: Jurnal Ilmu- Ilmu Keperawatan, Kebidanan, Farmasi dan Analis Kesehatan Journal Of Economic Sciences (Ekuisci)
Apep Indra saputra
STMIK AMIKOM Yogyakarta
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Other

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TRANSFORMASI DIGITAL PEMERINTAHAN: PERUBAHAN ORGANISASI DAN BUDAYA PEMERINTAHAN MELALUI TEKNOLOGI DIGITAL Cahyono, Muhammad; Saputra, Nopa Dwi; Saputra, Apep Indra
Jurnal Teknologi Informasi Mura Vol 15 No 2 (2023): Jurnal Teknologi Informasi Mura Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jti.v15i2.2123

Abstract

Penelitian ini menggunakan pendekatan Structural Equation Modeling (SEM) melalui perangkat lunak AMOS untuk mengeksplorasi dampak perubahan organisasi dan budaya pemerintahan dimoderasi teknologi digital terhadap transformasi digital di Pemerintah Daerah (Pemda) Musi Rawas. Hasil penelitian menyimpulkan bahwa ada hubungan positif yang signifikan antara Perubahan Organisasi terhadap Transformasi Digital Pemerintahan. Hubungan ini memiliki estimasi koefisien regresi sebesar 0,824, dengan critical ratio sebesar 8,384, dan nilai p yang sangat rendah. Selain itu, terdapat juga hubungan antara Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan yang signifikan secara statistik. Hubungan ini memiliki estimasi koefisien regresi sebesar 1,026, dengan critical ratio sebesar 14,145, dan nilai p yang sangat rendah. Ini menunjukkan bahwa ada hubungan positif yang signifikan antara Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan. Selanjutnya, transformasi Digital mampu memoderasi pengaruh Perubahan Organisasi dan Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan.
Bibliometric Analysis of Green Marketing Strategies: Innovative Approaches to Improve Sustainability Saputra, Apep Indra; Asfiah, Nurul
Jurnal Ekuisci Vol 2 No 3 (2025): Vol 2 No 3 January 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i3.589

Abstract

Sustainability has become an urgent global issue, and green marketing emerges as a crucial strategy to support environmentally friendly business practices. This study aims to identify research trends in the field of green marketing through bibliometric analysis using the VOSviewer tool. The data used were sourced from Scopus-indexed publications between 2014 and 2024, with the main identified themes being green consumption development, environmental awareness, and green supply chain management. The findings indicate that although green marketing raises consumer awareness of eco-friendly products, there is a gap between purchase intentions and actual consumer behavior. This study also highlights the importance of clear information and effective communication to enhance loyalty to green brands. Additionally, collaboration among companies, consumers, and governments is essential to achieving broader sustainability in the context of green marketing and consumption.
Product Diversification as A Waste Management Strategy in Small-Scale Chemical Industries Al-laitsi, Muawiyatu; Saputra, Apep Indra; Assalafiyah, Syifa
JURNAL KESEHATAN STIKes MUHAMMADIYAH CIAMIS Vol. 12 No. 2 (2025): Jurnal Kesehatan (Oktober 2025)
Publisher : LPPM STIKes Muhammadiyah Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52221/jurkes.v12i2.906

Abstract

Product diversification involves transforming generated waste into new products with economic value or useful applications. This approach not only reduces the disposed waste volume but also changes the perception of waste from being a source of problems to a potential source for creating added value. This research is a qualitative study using an observational case study approach. Data were collected through in-depth interviews, direct observations, and document review at a small-scale rubber coagulant industry in Musi Rawas. The research findings indicate that CV. KBJA has begun exploring product diversification strategies for handling sulfuric acid waste by converting it into liquid fertilizer. Moving forward, there's a need for enhanced training and education regarding more effective waste management strategies to improve understanding and implementation of new practices. Additionally, collaboration among industries, government, and research institutions is necessary to facilitate the development of this product diversification.
Co-Authors Al-laitsi, Muawiyatu Assalafiyah, Syifa Cahyono, Muhammad Nurul Asfiah Saputra, Nopa Dwi