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All Journal Jurnal Studi Manajemen dan Bisnis
Lis Nurkhasanah
Universitas Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinants of Masks Purchasing Decisions Lis Nurkhasanah; Aprih Santoso
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7048

Abstract

The purpose of the study was to analyze the effect of product quality, price perception and promotion on purchase decisions. Data collection techniques using questionnaires with a sample of 66 respondents. This study uses multiple regression analysis techniques. The results of this study indicate the quality of the product. perceived price and promotion influence purchase decisions. Product quality variable on purchasing decisions is a significant positive effect. has a standardized estimate (regression weight) of 0.328, (2) the variable price perception on purchasing decisions is a significant positive effect that has a standardized estimate (regression weight) of 0.159, (3) the variable price perception on the purchase decisions is a significant positive effect has a standardized estimate (regression weight) of 0.601.
Co-Authors Aprih Santoso