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All Journal International Journal of Social Science and Business Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Budi Permana
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Information Technology Governance Audit Using COBIT Framework 2019 (Case Study: Mandiri University) Hanifa Nurcahya; Erwan Setiawan; Budi Permana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4566

Abstract

Mandiri University is an educational institution that has used information technology assistance in a series of work procedures in its business activities. Utilization of IT as one of the factors that support the achievement of the organization's vision and mission. Where it must be managed optimally considering that Mandiri University is a potential campus if the operational process is really carried out optimally. In order to achieve the expected results, it is necessary to conduct an audit that examines the current state of governance, as well as the expected governance, so that gaps or gaps are known between the two. Then provide recommendations for improvement proposals so that Mandiri University can maximize the use of IT in the activities carried out.
The Strategy for Developing a Marketplace Promotion Model Based on Artificial Intelligence (AI) to Improve Online Marketing in Indonesia Sunarta; Budi Permana
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.68941

Abstract

The rapid development of Artificial Intelligence (AI) has changed the way human interaction and daily activities are carried out. The limitations of direct human interaction have driven the development of AI, which improves the operational efficiency of organizations. AI has penetrated various industries, especially the digital commerce sector, where AI has become a valuable tool to increase promotion and sales. In the face of these challenges, companies need to wisely integrate AI into their operations to deliver balanced benefits to their customers and businesses. This research focuses on the case study of Tokopedia, a fast-growing online marketplace in Indonesia. The research method used is qualitative with a case study approach, allowing in-depth analysis of complex social phenomena. Internal and external data were collected through in-depth interviews, nonparticipatory observation, and document analysis. The results showed that the AI-based promotion model significantly increased product purchases. This study reveals how Tokopedia successfully leveraged AI technology to increase product appeal, personalize customer experience, and ultimately increase sales. In a competitive digital market, AI-based promotion strategies are crucial to success. The implications of this research show that AI has great potential to transform business operations in the digital marketplace, and companies that are able to optimize AI have a great opportunity to increase sales and achieve success in an increasingly competitive era.
Co-Authors Erwan Setiawan Hanifa Nurcahya Sunarta