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All Journal International Journal of Social Science and Business Jurnal Pendidikan Vokasi Otomotif IECON: International Economics and Business Conference
Sunarta
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Humanities Automotive Engineering Economics, Econometrics & Finance Education Energy Social Sciences Transportation

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The Strategy for Developing a Marketplace Promotion Model Based on Artificial Intelligence (AI) to Improve Online Marketing in Indonesia Sunarta; Budi Permana
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.68941

Abstract

The rapid development of Artificial Intelligence (AI) has changed the way human interaction and daily activities are carried out. The limitations of direct human interaction have driven the development of AI, which improves the operational efficiency of organizations. AI has penetrated various industries, especially the digital commerce sector, where AI has become a valuable tool to increase promotion and sales. In the face of these challenges, companies need to wisely integrate AI into their operations to deliver balanced benefits to their customers and businesses. This research focuses on the case study of Tokopedia, a fast-growing online marketplace in Indonesia. The research method used is qualitative with a case study approach, allowing in-depth analysis of complex social phenomena. Internal and external data were collected through in-depth interviews, nonparticipatory observation, and document analysis. The results showed that the AI-based promotion model significantly increased product purchases. This study reveals how Tokopedia successfully leveraged AI technology to increase product appeal, personalize customer experience, and ultimately increase sales. In a competitive digital market, AI-based promotion strategies are crucial to success. The implications of this research show that AI has great potential to transform business operations in the digital marketplace, and companies that are able to optimize AI have a great opportunity to increase sales and achieve success in an increasingly competitive era.
DESAIN DAN ANALISIS TELESKOPIK SILINDER HIDROLIK PADA MESIN PRES HIDROLIK MOBILE Arrozi, Wahyu; Widyianto, Agus; Sampurno, Yoga Guntur; Paryanto; Widowati, Asri; Aminatun, Tien; Sunarta
Jurnal Pendidikan Vokasi Otomotif Vol. 7 No. 2 (2025): (Mei)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpvo.v7i2.84015

Abstract

Penelitian ini mengeksplorasi desain dan analisis dari silinder teleskopik hidrolik yang digunakan pada mesin press hidrolik mobile, yang memfokuskan pada peningkatan mobilitas dan efisiensi operasional. Melalui penerapan Analisis Elemen Hingga (FEA), studi ini mengidentifikasi parameter kritis seperti tegangan, regangan, dan faktor keamanan dalam kondisi operasional yang beragam. Penelitian ini mendemonstrasikan bagaimana desain teleskopik dapat mengatasi tantangan khusus dalam operasi mesin press hidrolik, termasuk peningkatan jangkauan operasi dan penyesuaian terhadap beban kerja yang dinamis. Dari analisis yang dilakukan, ditemukan bahwa silinder mengalami tegangan maksimum 599,51 MPa dan regangan maksimum 0,0030939 mm/mm di bagian tengah, yang menyarankan adanya kebutuhan untuk modifikasi desain atau peningkatan material untuk meningkatkan keandalan dan durabilitas. Sementara itu, faktor keamanan yang tinggi di sebagian besar area menunjukkan bahwa desain keseluruhan memiliki keandalan yang baik. Studi ini memberikan wawasan yang bermanfaat bagi insinyur dan desainer mesin dalam mengoptimalkan desain silinder hidrolik teleskopik dan menyarankan area-area penelitian yang dapat dijelajahi untuk pengembangan lebih lanjut, seperti penggunaan material inovatif dan teknik manufaktur canggih. Hasil dari penelitian ini dapat digunakan untuk memandu pengembangan mesin press hidrolik mobile yang lebih efisien dan adaptif dalam menghadapi kebutuhan industri modern.
The Influence of Social Capital, Entrepreneurial Competence, and Financial Inclusion on the Performance of UMKM in East Jakarta Della Pariska; Ash Shoffi Hana Fadhilah; Sunarta; Irsyad Ali Amin
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4snb5n33

Abstract

This study aims to investigate the relationship between MSMEs' social capital, financial inclusion, and entrepreneurial skill performance in East Jakarta. MSMEs play a significant part in economic expansion, but still face various challenges, especially in terms of access to social networks, entrepreneurial skills, and utilization of financial services. This study employs a survey method in conjunction with a quantitative approach through questionnaires distributed to 234 MSME players in East Jakarta. The SEM-PLS 3.0 technique was used to measure the association between variables in the data. The findings demonstrated that financial inclusion, entrepreneurial skill, and social capital all had a major positive impact on MSME performance. The findings confirm that strengthening social capital can improve access to information and business collaboration, while improving entrepreneurial competencies contributes to business innovation and more effective business management. In addition, greater financial inclusion assists MSMEs in gaining access to capital and financial services that support business sustainability. Therefore, policies and programs that promote the development of MSMEs through improved social networks, entrepreneurship training, and access to more inclusive financial services are needed.
Co-Authors Agus Widyianto Aminatun, Tien Arrozi, Wahyu Ash Shoffi Hana Fadhilah Asri Widowati Budi Permana Della Pariska Irsyad Ali Amin Paryanto Pratama, Ananda Stevvan Vallentino Petrix Ramadani, Arya Saputra Rusliana, Iu Yoga Guntur Sampurno