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All Journal ESENSI: Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Helmi Azahari
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Performance of Snack MSMES in the Covid-19 Pandemic (A Review from the Income Side) Helmi Azahari; Endah Fantini; Samsudin Samsudin; Noviandari Sari Utami; Ade Suryana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2444

Abstract

This study aims to find out how the performance of micro, small and medium enterprises (MSMEs) snacks during the Covid-19 pandemic. Does the Covid-19 pandemic affect the continuity of the MSME Snack business? To see the performance of MSMEs is measured based on the Balance Score Card, however in this study, research is limited to only looking at the financial side (income). This study uses a qualitative method with two informants, namely dodol and snack MSMEs in Garut, West Java and kemplang (baked crackers) MSMEs in Palembang, South Sumatra. As a result, it turns out that the Covid-19 pandemic has not affected snack MSMEs. Turnover (gross income) of MSMEs snacks actually increased during the Covid-19 pandemic. Anticipating the limited human travel during the Covid-19 pandemic, MSME entrepreneurs also sell through online stores and market places. However, the sales turnover is not as big as direct sales in stores. There are still more buyers who come to buy snacks at the shop.
PROGRAM BERBAYAR ADVERTORIAL PT SIDOMUNCUL PADA MEDIA TELEVISI STUDI KASUS INFO NIAGA INDOSIAR Helmi Azahari
ESENSI: Jurnal Manajemen Bisnis Vol 21 No 1 (2018): JURNAL ESENSI
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1739.104 KB) | DOI: 10.55886/esensi.v21i1.24

Abstract

Berkembangnya industri penyiaran televisi di Indonesia membuat media yang dapat digunakan untuk promosi suatu produk/perusahaan semakin beragam. Pilihan media untuk promosi tidak saja terbatas pada media cetak berupa surat kabar, majalah dan tabloid, serta media elektronik radio saja, tetapi juga dapat menggunakan media elektonik televisi. Media televisi menjadi pilihan utama perusahaan untuk mempromosikan produknya. Belanja iklan di media televisi selalu terbesar dibandingkan media-media lainnya. Namun, hasil survei Edelmen Asia Pacific Trust Barometer 2011 menunjukkan, sumber informasi korporat yang paling dipercaya publik bukan iklan, melainkan pemberitaan di televisi dan majalah, diikuti surat kabar dan radio. Hal ini memunculkan ide perusahaan memanfaatkan pemberitaan di televisi sebagai media promosi, yaitu melalui program berbayar advertorial. Advertorial merupakan salah satu bentuk iklan yang dikemas dengan cara penulisan berita.
Co-Authors Ade Suryana Endah Fantini Noviandari Sari Utami Samsudin Samsudin