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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen
Widya Candra Dewi
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Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada PT. Lea Sanent Cabang Mall Bintaro Widya Candra Dewi
Jurnal Ilmiah Wahana Pendidikan Vol 6 No 4 (2020): JURNAL ILMIAH WAHANA PENDIDIKAN
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.844 KB) | DOI: 10.5281/zenodo.4395937

Abstract

This study aims to determine the effect of product quality on purchasing decisions at PT. Lea Sanent, Bintaro Mall Branch. The method used is explanatory research with a sample of 78 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research variable product quality obtained an average score of 3.514 with good criteria. The purchase decision variable obtained an average score of 3.801 with good criteria. Product quality has a positive and significant effect on purchasing decisions with the regression equation Y = 11.869 + 0.744X, and the correlation coefficient value of 0.774 or has a strong level of relationship with a determination value of 59.9%. Hypothesis testing obtained a significance of 0.000 <0.05.
Pengaruh Promosi Offline Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Minimarket Soliamitra Limo Depok Rizky Saputra; Widya Candra Dewi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 11 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i11.2940

Abstract

The aim of this research is to determine the influence of offline promotions and service quality, both partially and simultaneously, on purchasing decisions at the Soliamitra Limo Minimarket, Depok City with a sample of 100 consumers. The method used is a quantitative method. The data analysis used in this research is the classical assumption test, simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t test and F test. The results of this research are that offline promotion has a significant effect on buying interest in the Y regression = 5.246 + 0.710 X1, the correlation value is 0.841, meaning that the two variables have a very strong level of relationship. Service quality has a significant effect on purchase interest with the regression equation Y = 4.194 + 0.598 Offline promotions and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 3.263+ 0.289 X1 + 0.391 X2. The coefficient of determination value is 78%, while the remaining 22% is caused by other variables not examined in this research. The test results for the first hypothesis obtained a calculated t value > ttable or (15.392 > 1.661). Based on the results of testing the second hypothesis, the t value obtained > t table or (17.322 > 1.661). Based on the results of testing the third hypothesis, the Fcount value was 172.397 > Ftable 3.090. This shows that simultaneously the variables offline promotion and service quality have a significant influence on purchase interest.
Co-Authors Rizky Saputra