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All Journal Dentino: Jurnal Kedokteran Gigi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Erika Norfitriah
Unknown Affiliation
Religion Arts Humanities Dentistry Economics, Econometrics & Finance Social Sciences

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The Impact of Marketing Mix on the Number of Visits to Pediatric Dentists in Banjarmasin during the Covid 19 Pandemic Ika Kusuma Wardani; Erika Norfitriah; Amalda Ayu Utami Hasibuan; Nadia Febrila Putri; Renie Kumala Dewi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2369

Abstract

The high number of dental problems in children hurts children's health. Pediatric dentists were deemed necessary to improve marketing strategies which were expected to attract visits to pediatric dentists. This study aims to analyze the impact of the marketing mix on the number of visits to pediatric dentists in Banjarmasin City during the covid 19 pandemic. This study used a cross-sectional quantitative method. The sampling technique used purposive sampling. Data were taken using a questionnaire that previously has been tested for validity and reliability. Data were analyzed using a multiple linear regression test. Product, promotion, and people partially have no significant impact on the number of visits to the pediatric dentist in Banjarmasin City during the covid 19 pandemics. Marketing mix has a simultaneous impact on the number of visits.
PATIENT SATISFACTION OF DENTAL SERVICES IN BANJARMASIN DURING THE COVID-19 PANDEMIC Ika Kusuma Wardani; Erika Norfitriah; Renie Kumala Dewi
Dentino : Jurnal Kedokteran Gigi Vol 7, No 2 (2022)
Publisher : FKG Unlam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/dentino.v7i2.14622

Abstract

Background: A public health center is one of the primary health services that is obliged to provide health services during the covid-19 pandemic. At that period, dentists in the public health center must continue to provide services to patients according technical instructions. Changes in the service system during the pandemic has different perceptions of service quality which had an impact on patient satisfaction. Objective: The purpose of this study was to describe patient satisfaction of dental services in Banjarmasin during the covid-19 pandemic. Methods: This research is descriptive with a cross-sectional design. The population in this study were all people who came to the dental service of the public health center in Banjarmasin. The number of samples in this study was 86 samples taken by accidental sampling. Results: The results of this study showed that the reliable dimension there was 42 person (49%) who said reliable dimension is very satisfied, 52 person (61%) who said assurances dimension is very satisfied, 42 person (49%) who said tangible dimension is very satisfied, 43 person (50%) who said empathy dimension is very satisfied, and 53 person (61%) who said responsiveness dimension is very satisfied. Conclusion: It can be concluded that most patients are very satisfied with the health services provided by dentists in public health center Banjarmasin during the covid-19 pandemic because most of them applied service quality with 5 dimensions (assurance, empathy, reliable, responsiveness and tangible). Keywords : Assurance, Emphaty, Reliable, Responsiveness, Tangible.
Co-Authors Amalda Ayu Utami Hasibuan Ika Kusuma Wardani Nadia Febrila Putri Renie Kumala Dewi