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All Journal Jurnal Ilmiah Edunomika (JIE) Creative Research Management Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen DIVERSIFIKASI
Aan Shar
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4901

Abstract

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province. The marketing performance of MSMEs in Bengkulu Province can be improved through the development of a market orientation that focuses on customer orientation activities but is also supported by competitor orientation and maintaining coordination between functions. In addition to improving the marketing performance of MSMEs through entrepreneurial orientation, MSMEs focus on innovation activities, being proactive and daring to take risks.
ANALISIS PENGEMBANGAN ORIENTASI KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN PADA UMKM DI KOTA BENGKULU Herry Novrianda; Aan Shar
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2284

Abstract

The purpose of this study is to find out how the development of entrepreneurial orientation inimproving marketing performance of MSMEs in Bengkulu City. This research is a surveyresearch with a quantitative approach. The sample in this study was the owners of MSMEs intrade sector in Bengkulu City totaling 100 respondents (MSMEs owners) with the samplingtechnique of judgmental (purposive). Data collection methods used questionnaires /questionnaires, interviews and literature study. The analytical method used in this research isusing the average method (mean) and the frequency distribution table. The results of thisstudy indicate that the development of MSMEs entrepreneurial orientation in Bengkulu Cityhas been carried out well by MSMEs owners in Bengkulu City through innovation activities,proactive orientation and risk taking and has an impact on percentage of customer growth,sales, and profits that continue to increase every year which is a determinants of increasingits marketing performance.
Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5384

Abstract

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector. have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province.
ANALISIS IMPLEMENTASI BRAND AWARENESS DAN CUSTOMER RELATIONSHIP MARKETING (CRM) PADA PERBANKAN SYARIAH DI KOTA BENGKULU (Studi Pada Nasabah Bank Syariah Indonesia KCP Panorama Kota Bengkulu) Reza Anggraini; Eka Sri Wahyuni; Aan Shar
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15054

Abstract

This research aims to analyze the influence of brand awareness and customer relationship marketing on customer purchasing decisions at BSI KCP Panorama. This research uses a qualitative method with a descriptive approach. Data collection techniques in this research used observation and interviews. This research explores customers' perceptions of a bank's brand image and how ongoing relationships built through relationship marketing influence their trust and purchasing decisions. The research results show that brand awareness plays an important role in strengthening the bank's image and increasing customer trust, while customer relationship marketing is effective in building meaningful and sustainable relationships with customers. Marketing strategies that focus on increasing brand awareness and strong relationships with customers can increase customer loyalty and purchasing decisions at BSI KCP Panorama.
Pengaruh Budaya Layanan, Customer Value, Dan Brand Equity Terhadap Loyalitas Nasabah Produk Pembiayaan Pensiun Di Bank Syariah Indonesia KC Bengkulu Sudirman Ella Ariyani; Idwal B; Aan Shar
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.6021

Abstract

The aim of this research is to determine the influence of service culture, customer value andbrand equity on customer loyalty for pension financing products at Bank Syariah IndonesiaKC Bengkulu Sudirman. This research uses quantitative methods with multiple linearregression analysis methods. The samples used were 110 samples determined by purposivesampling. The results of this research show that simultaneously service culture, customervalue and brand equity have a positive and significant effect on customer loyalty for pensionfinancing products at Bank Syariah Indonesia KC Bengkulu Sudirman, this is proven by thecalculated F value of 66,541 and a significant value of 0.000 < 0.05. Partially 1) serviceculture has a positive and significant effect on customer loyalty with a significant value of0.000 < 0.05. 2) customer value has a positive and significant effect on customer loyalty witha significant value of 0.000 < 0.05. 3) brand equity has a positive and significant effect oncustomer loyalty with a significant value of 0.000 < 0.05
Co-Authors Debby Arisandi Eka Sri Wahyuni Ella Ariyani Herry Novrianda Idwal B Reza Anggraini