Garuda - Garba Rujukan Digital

Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean Mohamad Trio Febriyantoro; Debby Arisandi
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 1 No 2 (2018): Juli (2018) - Desember (2018)
Publisher : STIE PGRI Dewantara Jombang

Teknologi saat ini terus berkembang dan manfaat penggunaan internet terasa bagi para pemakainya. Beberapa orang merasa ketergantungan dengan adanya internet, termasuk aktivitas Usaha Mikro Kecil dan Menengah (UKM) dalam memanfaatkan teknologi informasi untuk menjalankan usahanya khususnya pada era Masyarakat Ekonomi ASEAN (MEA). Tujuan penelitian ini secara umum mendeskripsikan dampak digital marketing terhadap volume penjualan bagi pelaku UMKdi kota Batam. Penelitian ini berjenis kualitatif, dengan menggunakan model triangulasi, yang menggabungkan metode wawancara terstruktur, wawancara mendalam dan observasi terhadap pelaku UMKM yang terdaftar aktif di Dinas Pemberdayaan Masyarakat Pasar – Koperasi dan Usaha Kecil dan Menengah Kota. Dari hasil penelitian diketahui bahwa digital marketing memudahkan pelaku UMKM untuk memberikan informasi dan berinteraksi secara langsung dengan konsumen, memperluas pangsa pasar, meningkatkan awareness dan meningkatkan penjualan bagi pelaku UKM.

Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4901

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province. The marketing performance of MSMEs in Bengkulu Province can be improved through the development of a market orientation that focuses on customer orientation activities but is also supported by competitor orientation and maintaining coordination between functions. In addition to improving the marketing performance of MSMEs through entrepreneurial orientation, MSMEs focus on innovation activities, being proactive and daring to take risks.

THE IMPACT OF SERVICE QUALITY ON BRAND LOYALTY OF DTAC SELULER SERVICE USERS Debby Arisandi
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Purpose- In the GSM seluler telephony sector, the main condition for protecting the subscriber base is to win customer to be loyalty, a key necessity for the maintenance of a brand loyalty in the long term. To achieve this aim, service quality must be measured and identified. This paper’s aim is to measure the effects of service quality towards brand loyalty on DTAC seluler service provider. This study will explore the relationship between service quality and brand loyalty in the seluler service industry.Design/methodology/approach- The main research target sample covered 200 seluler phone users in Prince of Songka University, Hatyai campus. Field research was conducted. The questionnaire was formed by a synthesis of existing constructs in relevant literature. Reliability tests, descriptive statistic, and regressions analyses were performed to both confirm scale reliability and answer the research questions. The data were analysed by moderated regression analysis to test the hypotheses.Findings- The findings of this study show that an overall service quality directly affects brand loyalty. Network quality, customer service, pricing structure and billing system are the service quality dimensions that have significant positive influence on brand loyalty, which in turn has a significant positive impact on brand loyalty 43,5%. Therefore, it plays a crucial role in winning customer loyalty.Originality/value- It is of great importance for seluler operators in a mature market such as that of Thailand, to understand what the drivers of brand loyalty are. The present study produced useful findings, which can be utilized by seluler service provider managers, in their effort to develop and implement successful brand loyalty strategies. With respect to the findings, pricing structure has the most importance than others dimensions of service quality which provides positive outcomes on brand loyalty, not only in the present but also in the future. So, the effect of pricing structure on brand loyalty becomes greater than the effect of others dimenstions of service quality. Therefore, any GSM operator who wishes to preserve its existing subscriber base should concentrate on winning its subscribers’ loyalty, especially for DTAC.Keywords- Seluler Services, Brand Loyalty, Service Quality

Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5384

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector. have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province.

Kesadaran Halal Masyarakat terhadap Produk UMKM Makanan di Kota Bengkulu Tri Wahyuni; Miti Yarmunida; Debby Arisandi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2473

Currently, MSME products continue to increase and are not optimistic in the food sector. MSME food products are not in the form of packaging but also there are only MSME business actors who provide food directly on the spot and the food ingredients come from meat. According to LPPOM MUI data, there are 318 MSME products recorded in Bengkulu Province. 162 is located in Bengkulu City. Along with the development of the halal lifestyle, people are more selective in choosing food by paying attention to the availability of halal labels in places to eat because not all MSME products are halal certified. For this reason, public awareness of halal is needed before consuming food, especially meat-based, this is related to animal slaughter. This study aims to find out whether the millennial generation understands what is meant by halal awareness and how the millennial generation's halal awareness of MSME Food products in Bengkulu City. The type of research used is descriptive qualitative with purposive sampling as the sample collection. The results of the study show that the millennial generation is aware of and understands the halal awareness of a religious obligation in carrying it out. The behavior or actions of the millennial generation are in line with the knowledge they have and their application in everyday life. Such as halal awareness to consume halal food and toys. Before consuming the millennial generation, first pay attention to the production process, packaging, raw materials or composition, cleanliness and safety and look for information on the availability of halal labels on the MSME products.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERTUMBUHAN EKONOMI DI KOTA BANDUNG Saputra Wiguna, Ade; Debby Arisandi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2024): Maret
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i1.2431

This research aims to analyze the factors influencing economic growth in the city of Bandung. Through interviews with stakeholders and analysis of recent economic data, factors such as the small- scale industry sector, infrastructure, waste management, tourism, per capita income, and the field of accommodation and food services are evaluated to understand their impact on the city's economic growth. The results indicate that the small-scale industry sector plays a significant role, along with infrastructure and waste management, in driving positive economic growth. Additionally, tourism, per capita income, and the field of accommodation and food services also make important contributions. This research provides an in-depth understanding of key factors that need attention for designing policies that support sustainable economic growth in Bandung.

PENGARUH RELIGIUSITAS, KUALITAS PRODUK DAN HARGA PRODUK TERHADAP TINGKAT PENJUALAN PRODUK KOSMETIK HALAL WARDAH DI KOTA BENGKULU Septi Widiyanti; Khairiah Elwardah; Debby Arisandi
Jurnal Manajemen & Bisnis Jayakarta Vol 7 No 01 (2025): Vol 7 No 01 (2025): Vol. 07 No. 01 Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v7i01.374

Tujuan penelitian ini untuk mengetahui pengaruh religiusitas, kualitas produk dan harga produk secara parsial dan simultan terhadap tingkat penjualan produk kosmetik halal wardah di Kota Bengkulu. Jenis penelitian ini menggunakan jenis penelitian lapangan dan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pengguna produk kosmetik wardah di Kota Bengkulu yang tidak diketahui jumlahnya. Teknik pengambilan sampel menggunakan teknik Random Sampling. Jumlah sampel dalam penelitian ini ditentukan sebanyak 80 sampel. Teknik pengumpulan data dilakukan dengan cara kuesioner. Teknik analisis data yang digunakan adalah uji asumsi klasik, uji analisis regresi berganda dan uji hipotesis. Hasil penelitian berdasarkan hasil pengujian hipotesis dengan uji t menunjukkan bahwa variabel religiusitas mempunyai nilai signifikansi sebesar 0,000 < 0,05 maka H1 diterima, hal ini berarti religiusitas berpengaruh signifikan terhadap tingkat penjualan, variabel kualitas produk mempunyai nilai signifikansi sebesar 0,091 > 0,05 maka H2 di tolak, hal ini berarti kualitas produk tidak berpengaruh signifikan terhadap tingkat penjualan dan variabel harga produk mempunyai nilai signifikansi sebesar 0.242 > 0,05 maka H3 ditolak, hal ini berarti harga produk tidak berpengaruh signifikan terhadap tingkat penjualan. Sedangkan berdasarkan hasil pengujian hipotesis dengan uji F variabel religiusitas, kualitas produk dan harga produk mempunyai nilai signifikansi sebesar 0.000 < 0,05 dapat disimpulkan bahwa variabel religiusitas, kualitas produk dan harga produk berpengaruh secara bersamaan terhadap tingkat penjualan. Kata Kunci: Religiusitas, Kualitas Produk, Harga Produk, Tingkat Penjualan

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