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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Andi Purnawarman
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Paradiplomacy in Preparation for the Nation's Capital in East Kalimantan Enny Fathurachmi; Burhanuddin Burhanuddin; Andi Purnawarman
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3879

Abstract

The selection of East Kalimantan to be the candidate for the Capital of the New State of Indonesia, provides an opportunity for the region to be more open to open international cooperation with local governments and cities from other countries. Paradiplomasi becomes a vehicle for local governments to be able to cooperate with foreign parties. This paper intends to expose the reality of foreign cooperation that is still minimally carried out by the East Kalimantan Regional Government.  The idea of this paper departs from the many initiations of cooperation carried out by local governments but many only stop at the levelof Memorandum of Understanding (MOU)withoutfollow-up to the realization of the implementation of cooperation agreements.  Departing from the reality of this paper offers ideas by taking the momentum of the National Capital in East Kalimantan to prepare by collaborating with various parties to encourage the East Kalimantan government to be more active in realizing foreign cooperation to encourage development in East Kalimantan on a global scale.
Product Strategy Apple for Breaking Into the Japanese Smartphone Market Muhammad Herdy Yudha Pratama; Andi Purnawarman
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1911

Abstract

Apple's strategy to enter the Japanese smartphone market was one of its most successful historical moves. One of the critical reasons for Apple's success in Japan was its strategic cooperation with Softbank, one of the country's largest mobile service providers. Softbank was instrumental in bringing the iPhone to Japan and introducing it to Japanese consumers. This collaboration gave Apple access to Softbank's extensive distribution network and powerful promotion, significantly increasing the appeal of iPhones among smartphone users in Japan. This innovation, highlighted by the high product quality and elegant design, makes the iPhone stand out compared to its competitors. More recently, Apple has gained popularity by providing exceptional customer service. Customer loyalty has been extreme in the consumer community due to efficient customer service, consistent user experience, and a well-integrated product ecosystem (such as iCloud and antenna interoperability systems). In addition to outstanding innovation and service, Apple has positioned the iPhone at a competitive pricing point in Japan. While the iPhone is sometimes regarded as a premium product with a high price tag in many areas, Apple can offer a lower price tag in Japan than specific domestic and international competitors. This makes the iPhone more appealing to Japanese consumers, who want higher-value things.
Co-Authors Burhanuddin Burhanuddin Fathurachmi, Enny Muhammad Herdy Yudha Pratama