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All Journal Jurnal Teknik Industri J@TI (TEKNIK INDUSTRI) JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Ilmiah Teknik Industri PERFORMA : Media Ilmiah Teknik Industri International Research Journal of Business Studies (E-Journal) Jurnal Indonesia Sosial Teknologi Journal of Research in Industrial Engineering and Management International Research Journal of Business Studies
Hasrini Sari
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Penerapan Studi Green Marketing pada Pengukuran Niat Memilah Sampah Berdasarkan Perbedaan Generasi dalam Mengatasi Permasalahan Sampah di Bandung Raya Yusuf, Teddy Rahardian; Sari, Hasrini
Journal of Research in Industrial Engineering and Management Vol 3 No 1 (2025): Mei 2025
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v3i1.43

Abstract

The waste problem in Bandung City, including the ineffective waste segregation process, especially at the household level, is a significant problem. There needs to be public awareness, especially in sorting waste into organic, inorganic, and residual waste. Public awareness in managing waste requires beliefs, principles, and ethical considerations towards the environment based on the values of each individual. Nostalgia can be a medium or stimulus to foster the intention to engage in waste segregation activities or environmentally friendly practices. This research examines the influence of generational differences. Nostalgia has a different influence for each generation and becomes stronger with age. Each generation also has an influence on the values, place attachment, and attitude held by each individual. This study involved 236 respondents from the Greater Bandung area who were divided into three generational groups, namely Generation X-Baby Boomers, Generation Y, and Generation Z. The results showed that there were differences in nostalgia between generations. The results showed that there are differences in nostalgia, epistemic value, emotional value, place attachment, and attitude towards waste sorting behavior based on generation groups. This result is different for the intention to sort waste which has no difference for each generation. The government, especially the Bandung City Environmental Agency (DLHK), and profit and non-profit organizations can develop campaigns and programs that utilize nostalgia according to generation.
Pengaruh Sentiment Analysis Berdasarkan Electronic Word of Mouth yang Dihasilkan dari Social Media Marketing Activities terhadap Posisi Bersaing Janji Jiwa dan Kopi Kenangan Saffania Zahra Aina Halinda; Hasrini Sari
Journal of Research in Industrial Engineering and Management Vol 3 No 1 (2025): Mei 2025
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v3i1.51

Abstract

Today's fierce business competition can affect the competitive position of a brand, and with the development of technology in the digital era changing consumer behavior that has a dependence on the internet network in communicating opinions, information, and transactions that influence each other or what is commonly called Electronic Word of Mouth (E-WOM). In E-WOM itself, there are sentiments that can be analyzed to determine whether the meaning of the sentence is positive, negative, or neutral. The sentiment is what the brand needs to know the perspective of the market. The development of this digital era also requires a brand to have a social media account to make an assessment first before deciding on a purchase. Brands that have a positive and strong image in the minds of consumers or followers are believed to be able to attract consumer interest in buying products offered by a brand. This research was conducted by looking at the quality of Sentiment Analysis from each coffee shop brand on Electronic Word of Mouth (E-WOM) generated by Social Media Marketing Activities on Instagram social media. The case study was conducted on business competition between two coffee shop brands Janji Jiwa and Kopi Kenangan, because based on the brand index of the Top Brand Award the two coffee shops are in a very tight competitive position. Sentiment analysis was conducted using Python and Jupyter. The results showed that Janji Jiwa coffee shop has a positive comment weight of 14.90%, which is higher than Kopi Kenangan coffee shop that has a positive comment weight of only 11.70% with the weight of negative comments owned by both coffee shop brands amounting to 73.30%. Positive sentiment. The positive comment weights reflect the competitive positioning of the two brands, with Janji Jiwa being in a stronger position than Kopi Kenangan.
Penerapan Studi Neuromarketing pada Desain Kemasan Produk Hijau dan Pengukuran Niat Beli Berdasarkan Profil Gender, Pendidikan, dan Frekuensi Membeli Produk Listia Chaerani, Metha; Hasrini Sari
Journal of Research in Industrial Engineering and Management Vol 1 No 2 (2023): November 2023
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v1i2.20

Abstract

The significant growth in the beauty and skincare sector, especially in natural skincare products, is driven by the high trend of adopting a healthy lifestyle and using environmentally friendly products. One of the strategies used is marketing through product packaging. This is because product packaging serves as an effective communication medium between consumers and the product. In this study, the design of packaging elements for natural skincare products, such as eco-labels, was tested using eye-tracking technology. Heatmaps showed that yellow to red areas appeared on almost the entire general information labels of the stimuli. The ANOVA results indicated no differences in visual attention based on gender and level, while differences in the frequency of purchasing green products showed differences in visual attention to natural skincare products. Additionally, the intention to purchase green products was also measured based on gender, education, and the frequency of buying green products. The ANOVA results revealed that only the variables of education level and frequency of buying products showed differences in the intention to purchase natural skincare products.
Pengembangan Model Kriteria Bauran Pemasaran Online Pada Tahap Creativity & Direction Menggunakan Fuzzy Ahp (Studi Kasus: Industri Kreatif Di Indonesia) sari, Hasrini; Andriani, Made; Rusydi Triyanto, Irfan
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 12 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4163.75 KB) | DOI: 10.59141/jist.v2i12.297

Abstract

Internet berkembang dengan pesat di Indonesia. Perkembangan internet membantu berbagai sektor untuk tumbuh, salah satunya UMKM sebagai salah satu tulang punggung perekonomian Indonesia. Pemanfaatan internet pada UMKM mendorong pemanfaatan pemasaran online. Pemasaran online memberi keuntungan dan kemudahan yang tidak ada pada pemasaran offline. Penggunaan pemasaran online perlu disesuaikan dengan kemampuan dan kebutuhan perusahaan agar pemasaran online yang dilakukan dapat berjalan secara efektif dan efisien. Di Indonesia, pemanfaatan internet pada UMKM cukup rendah disebabkan oleh pengetahuan pelaku usaha yang belum mampu menggunakan internet dalam pertumbuhan UMKM. Pemasaran juga menjadi masalah bagi UMKM dimana 74% UMKM mengalami kesulitan pada akses pemasaran. Masalah tersebut akan menghambat pertumbuhan UMKM. Penelitian ini bertujuan merancang model bauran pemasaran online yang ditujukan pada UMKM dan juga membuat prioritas bauran pemasaran kedalam dua tahap pertumbuhan organisasi, yaitu tahap creativity dan tahap direction. Penelitian dilakukan terhadap 6 partisipan UMKM yang berada pada tahap creativity dan tahap direction melalui wawancara terstruktur untuk mengetahui kriteria bauran pemasaran online dan dilanjutkan dengan penggunaan metode fuzzy AHP dalam menentukan peringkat kriteria. Kesimpulan dari penelitian adalah ditemukan 40 kriteria penting bauran pemasaran online yang terdiri dari 10 kriteria pada dimensi produk, 8 kriteria pada dimensi harga, 10 kriteria pada dimensi tempat dan 12 kriteria pada dimensi promosi. Perbedaan posisi kriteria bauran pemasaran terdapat pada tahap pertumbuhan creativity dan tahap direction.
Kinerja Aliansi Stakeholder Perusahaan: Pemetaan, Analisis, dan Prediksi: Studi Kasus Aliansi PT A dan Bank X Sari, Hasrini
International Research Journal of Business Studies Vol. 1 No. 3 (2008): December 2008 - March 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

In order to create a sustainable competitive advantage, companies nowadays should offer a superior customer value. One way in achieving this is by understanding their stakeholders and building a long-term relationship with them. This paper is intended to map the stakeholders of Company A (a telecommunication company) using the “six-market-model”. Furthermore one form of a long term relationship, i.e. alliance, is thoroughly analyzed and predicted. The alliance of Company A and Bank X is studied as a case in this research. Analysis shows that this kind of relationship, the alliance, has the potential in giving mutual benefit for each party involved. It could also serve as a source to enhance the company’s competitive advantage. This alliance is predicted to be successful in the long term for three reasons: because it is strongly supported by full commitment of senior management; because it has high alliance competences; and because it has idiosyncratic resources.
Co-Authors Andriani, Made Anggraeni, Lidia Bambang Hermanto Bilson Sirnamora Fathkia Mutiara Khalila INADO GRACE SIMARMATA Irfan Rusydi Triyanto Jony Heryanto Listia Chaerani, Metha Ma’mun, Nurhajati Made Andriani Nurhadi, Diningtyas Aulia Pradana, Muhammad Rifky Adi Rusydi Triyanto, Irfan Saffania Zahra Aina Halinda Salim, Airin Levina Setiaboedi, Aditya Parama SIMARMATA, INADO GRACE Yusuf, Teddy Rahardian