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All Journal Jurnal Ilmiah Wahana Pendidikan
Ignatius Moa Toda
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Strategi Pemasaran Pepaya California di Wairita Farm Ignatius Moa Toda; Gabriel Otan Apelabi
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.015 KB) | DOI: 10.5281/zenodo.5905622

Abstract

Strategy is the way in which an institution or organization will achieve its objectives according to the opportunities and threats of the external environment faced and internal capabilities and resources. California variety papaya plant is one type of papaya that began to be much cultivated by farmers. This research aims to find out the marketing strategy of California papaya at Wairita Farm. As for the results of the research obtained that: the strategy that can be applied by farmers managing the California Papaya Farming Business is an Aggressive Strategy formed in quadrant 1. The strategy that wairita farm farmers can implement is growth oriented strategic (supporting aggressive growth policies).
Co-Authors Gabriel Otan Apelabi