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All Journal Jurnal Ilmiah Wahana Pendidikan
Adhityo Dwi Nugraha
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Analisis Bauran Pemasaran Pada Pemasaran Produk di Toyslicious Karawang Adhityo Dwi Nugraha; Candra Galang Gemilang Putra; Endah Purwanti
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 4 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.322 KB) | DOI: 10.5281/zenodo.6354904

Abstract

Bauran pemasaran merupakan instrumen pemasaran yang dipakai industri untuk meyakinkan objek market yang dituju. Bauran pemasaran terdapat empat variabel diantaranya product, price, place, promotion. Kafe Toyslicious Karawang dalam usahanya sudah mengaplikasikan strategi marketing mix, namun di dalam penerapannya masih belum maksimal. Sehingga terdapat beberapa keadaan Toyslicious mengalami penurunan jumlah kedatangan konsumen yang membuat kafe ini mengalami penurunan omzet. Penelitian ini bermaksud untuk mengetahui pengaplikasian bauran pemasaran di kafe Toyslicious Karawang. Bauran pemasaran berdampak besar dalam meningkatkan profit pada Toyslicious Karawang. Bauran pemasaran terdapat gabungan faktor-faktor yang bisa dipakai oleh usaha kuliner untuk membujuk respon pelanggan agar dapat memenuhi objek market dan dapat meningkatkan pendapatan penjualan.
Analisis Pembiayaan Istishna dan Musyarakah Terhadap Laba Bank Rakyat Indonesia (Bri) Syariah Alya Suci Faridhah Safitri; Wirman Wirman; Adhityo Dwi Nugraha
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7929757

Abstract

This study aims to determine the results of the analysis on the effect of istishna and musharaka on profits at Bank Rakyat Indonesia (BRI). In terms of doing business, there are several mindsets in our society, one of which is cooperation. Cooperation is carried out with other banks so that the bank can compete. The results of this cooperation will later be used to finance investment and also working capital in returning capital from the bank. This case study was conducted at Bank Rakyat Indonesia (BRI). This study uses a quantitative method which uses sources from literature studies and present the numeric data of analysis. The results of this analysis are musharaka which has a positif and have a significant effect on profits at BRI Bank. Meanwhile, the istishna have the same results which is positive and a significant effect on Bank Rakyat Indonesia's profit.
Co-Authors Alya Suci Faridhah Safitri Candra Galang Gemilang Putra Endah Purwanti Wirman Wirman