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Perubahan tata guna lahan kampung Prawirotaman kota Yogyakarta sebagai dampak keberadaan kawasan komersial Nino Ardhiansyah; Dhyah Ayu Retno Widyastuti; Elisabet Dita Septiari
ARTEKS : Jurnal Teknik Arsitektur Vol 3 No 2 (2019): ARTEKS : Jurnal Teknik Arsitektur | Januari 2019 ~ Juni 2019
Publisher : Program Studi Arsitektur Fakultas Teknik Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.075 KB) | DOI: 10.30822/arteks.v3i2.66

Abstract

Culture has a very important essence in people's lives. Values that lead to culture seem to be the “breath” for the survival of society. A well-developed culture that can be viewed from both physical and non-physical aspects inherited from generation to generation becomes a tradition that has strong local wisdom. Yet along with its development, its existence may undergo a shift. This condition may exist because of the presence of other cultures that intentionally brought by or unintentionally emerge along with the presence of immigrants. This study aims to identify the shifts of cultural values of the people in Prawirotaman Village, especially in the aspect of community economic activities, through several stages such as: (1) Mapping changes in residential spatial planning in Prawirotaman Village; (2) Exploring economic activities changes in Prawirotaman Village. The results of the study indicate a change in governance and use of land in Prawirotaman Village. This change indeed has implications to socio-economic activities and most particularly to economic or livelihood system. © 2019 Nino Ardhiansyah, Dhyah Ayu Retno Widyastuti, Elisabet Dita Septiari
APAKAH RESIKO PERSEPSIAN MEMODERASI PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA E-COMMERCE? Elisabet Dita Septiari
Jurnal Riset Manajemen dan Bisnis Vol. 9 No. 1 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v9i1.218

Abstract

ABSTRACT This study aims to examine the effect customer perceived risks as moderator in the customer satisfaction and customer loyalty relationship. Researcher used convenience sampling survey. The respondents were customers in Yogyakarta that has experienced as online buyer, to be respondent. The hypothesis be tested using hierarchical regression analysis. The findings show that customer satisfaction positively influences customer loyalty. In addition, perceived risks affect the relationship of customer satisfaction and customer loyalty. Keyword: customer satisfaction, customer loyalty, perceived risks ABSTRAK Penelitian ini bertujuan untuk menguji efek moderasi resiko persepsian pada pengaruh kepuasaan pelanggan terhadap loyalitas pelanggan. Peneliti menggunakan metode survei pada konsumen yang memiliki pengalaman melakukan pembelian secara online di Yogyakarta. Hipotesis diuji dengan menggunakan hierarchical regression analysis. Hasil penelitian menunjukkan bahwa kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Selain itu, risiko persepsian mempengaruhi hubungan antara kepuasaan pelanggan dan loyalitas pelanggan. Kata Kunci: Kepuasan konsumen, loyalitas konsumen, resiko persepsian