Articles
<![CDATA[Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender ]]>
<![CDATA[Widyastuti, Dhyah Ayu Retno]]>;
<![CDATA[Ratriyana, Ina Nur]]>
<![CDATA[ Jurnal ILMU KOMUNIKASI Vol 14, No 2 (2017) ]]>
Publisher : <![CDATA[FISIP Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/jik.v14i2.966
<![CDATA[  The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. The tendency of female responses were communicative and active. Meanwhile, the male responses were passive, weak, and communicative.  ]]>
<![CDATA[Perilaku Remaja Pengguna Facebook Berdasarkan Perspektif Gender ]]>
<![CDATA[Widyastuti, Dhyah Ayu Retno]]>;
<![CDATA[Santoso, Nobertus Ribut]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): January 2014 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Faculty of Social and Political Science, Diponego ]]>
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DOI: 10.14710/interaksi.3.1.24-33
<![CDATA[The objective of this research was to understand the reality of teenagers in Yogyakarta using Facebook by using polling research design. Sample survey method was used to get the data from the respondents. The samples were 100 respondents who could represent the population. This research was conducted at SMA BOPKRI 2 Yogyakarta. The findings of the research were (1) High school teenagers both boys and girls have the same tendency in using internet; browsing to obtain the information in order to do their tasks and accessing social networks, (2) The trend in accessing social networks either boys or girls was Facebook, (3) Activity undertaken on Facebook either boys or girls was playing online game, (4) Both boys and girls used Facebook to interact with friends, (5) The media type used to access the internet was a laptop. However, if it was seen from media ownership to access internet, mobile phone was higher than laptop, (6) In term of the place to access internet, boys tend to access the internet at home whereas girls tend to access tinternet at school. The findings showed, based on the sex, the trend of using Internet between boy and girl was equal. Based on gender perspective, the reality of internet usage provides equal opportunities for boys and girls to access the facilities that were available on internet.]]>
<![CDATA[Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender ]]>
<![CDATA[Dhyah Ayu Retno Widyastuti]]>;
<![CDATA[Ina Nur Ratriyana]]>
<![CDATA[ Jurnal ILMU KOMUNIKASI Vol. 14 No. 2 (2017) ]]>
Publisher : <![CDATA[FISIP Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/jik.v14i2.966
<![CDATA[ The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. The tendency of female responses were communicative and active. Meanwhile, the male responses were passive, weak, and communicative. ]]>
<![CDATA[Using New Media and Social Media in Disaster Communication ]]>
<![CDATA[Dhyah Ayu Retno Widyastuti]]>
<![CDATA[ Komunikator Vol 13, No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jkm.12074
<![CDATA[New media and social media have changed the frame of communication that appears quickly, is interactive, and has no geographical boundaries. The media plays an essential role in disseminating accurate and responsible information in a disaster situation. The strategy of using communication media will reduce the impacts arising from disasters in the mitigation, preparedness, response, and recovery phases. Through a literature review, the author presents disaster communication, strategies, and using media in disasters. The research use case studies are the natural disaster of Mount Merapi and the Covid-19 pandemic to represent non-natural disasters. The results of the analysis show that sensitivity to the situation is an adequate response in a disaster. Furthermore, new media and social media tend to be sufficient as the primary source of information for the public, coordination, and fundraising. The effectiveness of media use in the Merapi disaster is the beginning of new media and social media in disaster communication in Indonesia. This media is also used in disaster management during the COVID-19 pandemic. The use of media in both case studies is considered adequate to reduce the negative impacts arising from the disaster. It is hoped this idea will contribute to disaster communication studies. ]]>
<![CDATA[Pemanfaatan Media untuk Meningkatkan Kesadaran Perempuan terhadap Kesehatan Reproduksi ]]>
<![CDATA[Dhyah Ayu Retno Widyastuti]]>;
<![CDATA[Irene Santika Vidiadari]]>
<![CDATA[ JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol 8, No 1 (2021): March 2021 ]]>
Publisher : <![CDATA[Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta ]]>
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DOI: 10.21831/jppm.v8i1.27263
<![CDATA[Abstrak: Media merupakan salah satu komponen komunikasi yang mempengaruhi kehidupan manusia sehari-hari. Pada masyarakat yang cenderung aktif, mereka bisa menyeleksi informasi yang ingin dikonsumsi. Namun realitanya, terdapat kondisi perempuan yang harus bekerja di wilayah domestik dengan keterbatasan kemampuan dalam mengakses informasi. Berdasar realita ini, dibutuhkan sebuah program pendampingan literasi media untuk perempuan. Program pendampingan yang dirancang mengombinasikan isu kesehatan reproduksi dan isu pemanfaatan media. Program kegiatan yang dilaksanakan oleh tim meliputi (1) Pengenalan media komunikasi; (2) Pemanfaatan media sebagai sumber informasi dan literasi media; (3) Keterkaitan media dengan kesehatan reproduksi dan pendampingan kesehatan reproduksi remaja. Simpulan dari kegiatan pendampingan ini adalah (a) Melalui kegiatan pengabdian ini, tim melihat bahwa terdapat peningkatan pemahaman dan pengetahuan keberadaan jenis-jenis media sosial dan fungsinya; (b) Kelompok sasaran mengakses informasi media sosial yang relevan dengan kebutuhan mereka sehari-hari dalam rangka mendampingi anak; (c) Kelompok sasaran dapat memanfaatkan akses informasi mengenai kesehatan reproduksi; (d) Kemampuan menyaring berita yang tidak benar (hoaks) yang tersebar melalui media sosial yang mereka miliki. Using Media to Increase Awareness of Women’s Reproductive Health Abstract: Communication media is one component of communication that affects human life. For active communities, they can select the information they want to consume. However, there are conditions for women who have to work in domestic areas with limited ability to access information. From this reality, it takes a media literacy program for women. The mentoring program designed combines reproductive health issues and issues of media use. The program activities carried out by the team include (1) Introduction of communication media; (2) Use of the media as a source of information and media literacy; (3) The concept of reproductive health and assisting reproductive health for teenagers. The conclusions from this mentoring activities are (a) Through this service activities, the team see there is an increase in understanding of social media’s variations and their functions;(b) Target groups access social media that is relevant to their daily needs in order to assist their children; (c) Target groups can use access to information on reproductive health; (d) The ability to filter hoax news spread through social media they have.]]>
<![CDATA[Perubahan tata guna lahan kampung Prawirotaman kota Yogyakarta sebagai dampak keberadaan kawasan komersial ]]>
<![CDATA[Nino Ardhiansyah]]>;
<![CDATA[Dhyah Ayu Retno Widyastuti]]>;
<![CDATA[Elisabet Dita Septiari]]>
<![CDATA[ ARTEKS : Jurnal Teknik Arsitektur Vol 3 No 2 (2019): ARTEKS : Jurnal Teknik Arsitektur | Januari 2019 ~ Juni 2019 ]]>
Publisher : <![CDATA[Program Studi Arsitektur Fakultas Teknik Universitas Katolik Widya Mandira ]]>
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DOI: 10.30822/arteks.v3i2.66
<![CDATA[Culture has a very important essence in people's lives. Values that lead to culture seem to be the “breath” for the survival of society. A well-developed culture that can be viewed from both physical and non-physical aspects inherited from generation to generation becomes a tradition that has strong local wisdom. Yet along with its development, its existence may undergo a shift. This condition may exist because of the presence of other cultures that intentionally brought by or unintentionally emerge along with the presence of immigrants. This study aims to identify the shifts of cultural values of the people in Prawirotaman Village, especially in the aspect of community economic activities, through several stages such as: (1) Mapping changes in residential spatial planning in Prawirotaman Village; (2) Exploring economic activities changes in Prawirotaman Village. The results of the study indicate a change in governance and use of land in Prawirotaman Village. This change indeed has implications to socio-economic activities and most particularly to economic or livelihood system. © 2019 Nino Ardhiansyah, Dhyah Ayu Retno Widyastuti, Elisabet Dita Septiari]]>
<![CDATA[Komodifikasi Upacara Religi Dalam Pemasaran Pariwisata ]]>
<![CDATA[Dhyah Ayu Retno Widyastuti]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 2 (2011): Januari 2011 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v1i2.18
<![CDATA[Development of tourism program is basically done as an effort to support income sources. Policy of tourism is a key factor in its. Facts showed that the policy has not been fully align ed to the local societies. Commodification of religious ceremony is a form of marketing process undertaken to attract tourists. Critical theory approach is used which the implications can be explored through the political economy perspective in the case studies. The results showed that policies of tourism lead to economic political activities in the form of commodification of religious ceremony. Hindu’s communities as an “object” of tourism policy implementation.]]>
<![CDATA[Konsep Diri Perempuan Di Kawasan Rawan Bencana Gunung Merapi ]]>
<![CDATA[Mario Antonius Birowo]]>;
<![CDATA[Dhyah Ayu Retno Widyastuti]]>;
<![CDATA[Thomas Adi Purnomo Sidhi]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 4, No 1 (2019): Juli 2019 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v4i1.420
<![CDATA[The participation of communities in disaster areas is one of the important factors of disaster management. Complexity in the disasters area affects social dynamics. The most vulnerable group in a community are women, whether the physical and psychological condition. In the context of disaster risk reduction, it is important to consider the condition of women. To understand the phenomena, this research uses Self-concept, which is discussed by George Herbert Mead in his Interaction Symbolic Theory. This research uses descriptive_qualitative method about the women in four villages on the slope of Merapi volcano, Boyolali, Central Java. These villages are located in a dangerous area during the last Merapi’s eruption. Data were collected by some techniques, such as Focus Group of Discussion, interview, document, and observation. This research found the uniqueness self-concept of women about marriage underage, the need of education, and economic sustainability.]]>
<![CDATA[Literasi Digital pada Perempuan Pelaku Usaha Produktif di Daerah Istimewa Yogyakarta ]]>
<![CDATA[Dhyah Ayu Retno Widyastuti]]>;
<![CDATA[Ranggabumi Nuswantoro]]>;
<![CDATA[Thomas Adi Purnomo Sidhi]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 1 (2016): Juli 2016 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v3i1.95
<![CDATA[This research aims at identifying the reality of women activities in using digital media. This research was conducted at Usaha Mikro Kecil dan Menengah (UMKM) in Daerah Istimewa Yogyakarta. Using qualitative research approach to observe information among informants, this resaerch found that women have limited access to information and communication technology. Women used digital media to get information to support their activities. They used mobile phone and personal computer to access the internet. The use of mobile phone was more than personal computer. Based on the result, this research recommends that digital literacy played important role to sustain women activities. The process of adoption of innovative technologies enhances women capability to improve UMKM activities. In addition, internet access enhances women’s economic sustainability.]]>
<![CDATA[Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah ]]>
<![CDATA[Dhyah Ayu Retno Widyastuti]]>;
<![CDATA[Alexander Beny Pramudyanto]]>;
<![CDATA[R.A. Vita Noor Prima Astuti]]>
<![CDATA[ Komunikator Vol 10, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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DOI: 10.18196/jkm.101013
<![CDATA[The development of groups of micro, small and medium-scale enterprises (MSMEs) has been very competitive. This condition can be found in Yogyakarta Special Region (DIY), one of them is MSMEs in Krebet tourist village. The major challenge is that there have already been several location points that manufacture similar products; therefore, the crafts need to be distinguished from one another. However, it has several challenges and dynamics to manifest the plan in Krebet tourist village. Brand positioning models are relevant to be applied in this case (Keller, 2013). This article is a finding explored in the framework of the community service program. In addition to providing assistance, the authors were able to explore the dynamics of the target group. Descriptive method is used to see the reality of the methodological aspects. Data collection techniques conducted through Focus Group Discussion so that information about the conditions in Krebet Tourism Village and the dynamics of its villagers can be identified. In addition, observations were made through regular mentoring in the business group in Krebet. In order to strengthen the findings, the authors distributed questionnaires to help map some of the data needed. Furthermore, interesting points that will be presented in the article include (1) understanding of citizens about the importance of brands in business activities; (2) understanding of collective brands; (3) dynamics in building collective brands as a way to develop the potential of the tourist village.]]>
