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Rina Fitriana
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Pelatihan Manajemen Pengelolaan Homestay di Desa Wisata Cikolelet, Serang, Banten Rina Fitriana
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v4i1.2059

Abstract

Desa Wisata Cikolelet Kabupaten Serang Banten merupakan desa wisata yang menjadi destinasi alternatif bagi wisatawan pantai Anyer dan sekitarnya. Daerahnya yang sejuk dan berbukit menjadikannya lebih nyaman dan dipandang relatif aman dari gelombang tsunami. Seiring kunjungan masyarakat yang semakin tinggi, tidak sedikit wisatawan yang tertarik menginap dan menyebabkan keberadaan homestay bertambah penting. Program pengabdian ini bertujuan untuk memberikan pelatihan manajemen pengelolaan homestay terhadap pemilik homestay. Metode yang digunakan dalam pengabdian ini adalah observasi, interview, diskusi, praktek aplikasi pembukuan dan pemasaran, pendampingan dan monitoring evaluasi. Subjek dari pelatihan ini adalah pemilik homestay yang berjumlah 18 orang dan tergabung di bawah naungan Kelompok Sadar Wisata (Pokdarwis) Desa Cikolelet. Tujuan yang akan dicapai yaitu meningkatkan kemampuan manajerial pemilik homestay. Hasil dari kegiatan pengabdian ini yaitu adanya perubahan dalam manajemen pengelolaan homestay yang dibuktikan dengan digunakannya media sosial dalam pemasaran yang mampu menambah tamu sebanyak 15%. Selain itu mereka juga memiliki pencatatan keuangan tentang transaksi sehari-hari mereka yang dapat menjadi dasar untuk penghitungan laba rugi guna mengukur perkembangan homestay. Perubahan ini diharapkan menjadikan homestay lebih maju dan ramai sehingga pada akhirnya dapat meningkatkan kesejahteraan para pemiliknya.
PENGARUH KONTEN TRAVEL BLOGGER TERHADAP KUNJUNGAN WISATAWAN DOMESTIK KE SUMBAWA Rina Fitriana; Deivy Nasuition; Amaliya Amel
LONTAR: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.344 KB) | DOI: 10.30656/lontar.v8i1.2086

Abstract

ABSTRACTOne of several ways for tourists to get various information about tourism is Travel Blogs that review different kinds of many interesting tourist destinations both in Indonesia and abroad. This study aims to determine which content that mostly increases domestic tourist visits to Sumbawa. This study takes a sample of 100 Travel Bloggers’ followers and used a descriptive correlational method, where the primary data were collected using questionnaires and observations and processed using validity, reliability, descriptive analysis, correlation coefficient tests, coefficient of determination tests, simple linear regression tests and hypothesis tests t. The results show that the Travel Bloggers’ content has a strong influence on the visit of domestic tourists to Sumbawa. The correlation coefficient between the two variables is catagorized in the interval 0.60 - 0.799, which is equal to 0.674 and therefore indicates a strong influence. Thus it can be concluded that the hypothesis test Travel Content variable (X) as a whole has a significant positive effect on tourist visits to Sumbawa (Y).
The Influence of Service Quality and Price on Customer Satisfaction at Roti Bakar 88 Kemayoran, Jakarta Dino Gustaf Leonandri; Rina Fitriana
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1250.pp7-14

Abstract

This study aims to find out the influence of service quality and price on the customers’ satisfaction at Roti Bakar 88 Kebayoran, Jakarta. This research is a quantitative study using descriptive quantitative methods. Data collection was carried out through questionnaires distributed to 150 respondents. Data analysis methods used are validity test, reliability test, descriptive statistical test, determinant coefficient test, multiple linear regression test, T test, and F test. Based on the research results, it shows that service quality has a significant and positive influence on customers’ satisfaction with a magnitude of 0.291, which means that if the service quality increases, the level of customers’ satisfaction will be higher. Price has a significant and positive effect no customers’ satisfaction with magnitude of 0.419, which means that if the price increases, the level of customers satisfaction will decrease.
THE EFFECT OF DESTINATION IMAGE AND TOURIST EXPERIENCE ON PURCHASING INTENTION TO TIDUNG ISLAND, DKI JAKARTA, DURING THE COVID-19 PANDEMIC Tri Djoko Sulistio; Jason Augustian; Rina Fitriana; Nurul Ma’rifah
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

The purpose of this study is to find out how the influence of Sales Promotion and Consumer Trust on Interest in Staying at a four-star hotel in Jakarta during the COVID-19 pandemic. The research method used is descriptive quantitative research method. The study used a sample of 100 respondents with 16 statements. Sales Promotion with a mean of 3.50 in the very good category, Consumer Trust with a mean of 3.52 in the very good category, and Interest in Staying with a mean of 3.36 in the very high category. Sales Promotion has an effect on interest in staying by 16% and the remaining 84% is influenced by other variables not examined in this study. Consumer Trust has an effect on interest in staying by 43.5% and the remaining 56.5% is influenced by other variables not examined in this study. Sales Promotion and Consumer Trust have an effect on Interest in Staying by 45.1% and the remaining 54.9% is influenced by other variables not examined in this study. The contribution of this research is to inform the hotel management about the use of Traveloka application during pandemic and to provide recommendations to increase consumers’ trust so that consumer interest in staying increases
Co-Authors Amaliya Amel Deivy Nasuition Dino Gustaf Leonandri Jason Augustian Nurul Ma’rifah Tri Djoko Sulistio