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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat Lontar : Jurnal Ilmu Komunikasi Jurnal Mantik Jurnal Scientia
Rina Fitriana
Politeknik Pariwisata Sahid
Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Mantik

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The Influence of Service Quality and Price on Customer Satisfaction at Roti Bakar 88 Kemayoran, Jakarta Dino Gustaf Leonandri; Rina Fitriana
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1250.pp7-14

Abstract

This study aims to find out the influence of service quality and price on the customers’ satisfaction at Roti Bakar 88 Kebayoran, Jakarta. This research is a quantitative study using descriptive quantitative methods. Data collection was carried out through questionnaires distributed to 150 respondents. Data analysis methods used are validity test, reliability test, descriptive statistical test, determinant coefficient test, multiple linear regression test, T test, and F test. Based on the research results, it shows that service quality has a significant and positive influence on customers’ satisfaction with a magnitude of 0.291, which means that if the service quality increases, the level of customers’ satisfaction will be higher. Price has a significant and positive effect no customers’ satisfaction with magnitude of 0.419, which means that if the price increases, the level of customers satisfaction will decrease.
Co-Authors Amaliya Amel Deivy Nasuition Dino Gustaf Leonandri Jason Augustian Nurul Ma’rifah Tri Djoko Sulistio