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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Dinamika Manajemen
Deasy Lestary Kusnandar
Siliwangi University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Green Marketing on Purchase Decision with Brand Image as Mediating Variable Deasy Lestary Kusnandar; Lucky Radi Rinandiyana
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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Abstract

The purpose of this study is to explain the influence of marketing strategy on purchase decision through brand image as mediation. To test the empirical model, this study used Structural Equation Modeling (SEM) analysis tool. Other analysis tools used include AMOS 21.0, SPSS 16.0 and Microsoft Excel 2007. The number of samples in this study were 140 users of Tupperware in Tasikmalaya. The results of this study indicate that the dimensions of marketing strategy that are green product, green price, green place and green promotion have positive effect on purchase decision and brand image, and brand image mediate the influence of marketing strategy dimensions on purchase decision.
The Effect of Green Marketing on Purchase Decision with Brand Image as Mediating Variable Deasy Lestary Kusnandar; Lucky Radi Rinandiyana
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017): Januari - Juni 2017
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2017.19.2.971

Abstract

The purpose of this study is to explain the influence of marketing strategy on purchase decision through brand image as mediation. To test the empirical model, this study used Structural Equation Modeling (SEM) analysis tool. Other analysis tools used include AMOS 21.0, SPSS 16.0 and Microsoft Excel 2007. The number of samples in this study were 140 users of Tupperware in Tasikmalaya. The results of this study indicate that the dimensions of marketing strategy that are green product, green price, green place and green promotion have positive effect on purchase decision and brand image, and brand image mediate the influence of marketing strategy dimensions on purchase decision.
DeFi as a Modern Investment Game Changer: A Comparative Analysis with Stocks and Gold Vivi Indah Bintari; Deasy Lestary Kusnandar; Risna Amalia Hamzah
Jurnal Dinamika Manajemen Vol. 17 No. 1 (2026): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i1.38440

Abstract

This study aims to compare the investment performance of Decentralized Finance (DeFi), equities (IHSG), and gold during the 2021–2024 period, which represents a full market cycle characterized by high volatility and economic uncertainty. The research objective is to evaluate differences in return, risk (volatility), risk adjusted performance, and inter asset correlations to assess portfolio diversification potential. A quantitative comparative approach is employed using monthly secondary data, analyzed through descriptive statistics, non-parametric difference tests, and correlation analysis. The findings indicate statistically significant differences among the three investment instruments. Gold demonstrates the highest risk efficiency and consistently performs as a safe haven asset. Equities show moderate stability but relatively lower risk adjusted performance. In contrast, DeFi records the highest average returns, accompanied by extreme volatility and low efficiency. Correlation results reveal a strong positive relationship between gold and equities, while DeFi exhibits significant negative correlations with both assets, indicating diversification potential despite elevated systemic risk. This study concludes that gold remains the most resilient investment asset, equities serve as a balanced growth instrument, and DeFi should be positioned as a high risk speculative asset rather than a core portfolio component.
Co-Authors Lucky Radi Rinandiyana Risna Amalia Hamzah Vivi Indah Bintari