Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities]
Ida Ayu Ketut Sumawidari
Jurusan Pariwisata Politeknik Negeri Bali
Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
IMAGE DAYA TARIK WISATA ALAS KEDATON DI DESA KUKUH, MARGA, TABANAN I Made Darma Oka; Ida Ayu Ketut Sumawidari
Soshum: Jurnal Sosial dan Humaniora Vol 3 No 2 (2013): July 2013
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (62.13 KB)

Abstract

Tabanan regency is one of tourist destination area in Bali that has many tourism areas spreading over the district and the village. One of tourism destination has been famous in Tabanan regency is Alas Kedaton tourist destination.The location of Alas Kedaton tourist destination is about 7 km from the Tabanan city. The objective of this research is (a) to know the image Alas Kedaton tourist destination by the tourist, (b) to define the marketing sustainability strategic which will be applied in the future. The data were used are secondary data and deep interview with the informan who understood about the Alas Kedaton tourist destination. Based on the research that Alas Kedaton tourist destination has positive image. The strategy that can applied is focusing on: product brand identity, spirit of the caracteristic brand, the marketing focus to the domestic market and joint venture with travel agent to market Alas Kedaton tourist destination in the future.
Co-Authors I Made Darma Oka