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Journal : Referensi : Jurnal Ilmu Manajemen dan Akuntansi

KINERJA KEUANGAN DITINJAU DARI PERIMBANGAN KEMANDIRIAN, PERIMBANGAN EFEKTIVITAS, PERIMBANGAN EFISIENSI DAN PERIMBANGAN PERTUMBUHAN SAAT PANDEMI COVID-19 Nur Ida Iriani; Totok Sasongko; Yuliana Indah Sari
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 1 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i1.2510

Abstract

The purpose of this study was to determine the financial condition of the village before and after the Covid-19 pandemic, the results of the village's financial work after being calculated using specific financial ratios for public sector organizations. The method was descriptive quantitative. The technique used was observation of the object under study and conducting interviews. The results of this study indicate that the financial condition of Landungsari Village has increased in 2019 and 2020 through the Village Original Income that has been obtained. The independency ratio of Landungsari Village has decreased in 2020 by 83.65% with a consultative relationship pattern. The effectiveness ratio remains the same in 2019 and 2020, which is 100% and is categorized as effective. The efficiency ratio has decreased in 2020 by 221.64% which is categorized as sufficient efficiency. The growth ratio showed that financial performance was going well and achieving positive growth. The financial condition of Landungsari Village was not significantly affected by the Covid-19 pandemic seen from the increase in Village Original Opinion in 2019 and 2020. The financial performance of Landungsari Village in 2019 and 2020 has been said to be good, seen from the performance of independence, effectiveness and growth running well despite efficiency performance still low
PENGARUH BIAYA PRODUKSI DAN BIAYA OPERASIONAL TERHADAP LABA PERUSAHAAN Totok Sasongko; Nur Ida Iriani; Eti Ernawati
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 2 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i2.3215

Abstract

This study aims to see how much influence production costs and operating costs have on increasing operating profit in the UMKM Lima Sarana Bersih Malang City. This study used quantitative methods through interviews, observation, documentation, and literature study. Test the validity of the data was using validity, normality, multicollinearity, and heteroscedasticity tests, followed by simple and multiple linear regression tests and T test and F test. The results showed that partially production costs and operational costs have a significant and positive effect on increasing operating profit with a t value count 4, 963 and 3,280. Simultaneously, production costs and operational costs also have a significant effect on increasing operating profit with the calculated F value of 45,463 or 97.7%. From these findings, what needs to be considered was that an increase in production costs and operational costs in a controlled and proportional manner will increased operating profit
PENGARUH KUALITAS BAHAN BAKU DAN PROSES PRODUKSI TERHADAP KUALITAS PRODUKSI Totok Sasongko; Moh Askiyanto; Yovita Yovita
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 10, No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v10i1.3602

Abstract

The motivation behind this study was to decide the impact of the nature of unrefined components and creation processes on the nature of creation at PKS Darmex Agro Bengkayang West Kalimantan to some extent and all the while. This exploration is an examination utilizing quantitative strategies. Assurance of the example of this study utilizing basic irregular inspecting technique. The information assortment procedure utilized by the scientist is a survey. The information investigation strategy utilized is numerous direct relapse utilizing the SPSS variant 21 program. The consequences of the review demonstrate that to some extent the nature of unrefined substances fundamentally affects creation quality with a worth of t_count = 3.666 and the creation cycle essentially affects creation quality with a worth of t_count = 3.522. While, at the same time (together) the nature of unrefined components and creation processes essentially affect the nature of creation at PKS Darmex Agro Bengkayang West Kalimantan with an Fcount (21.690). What should be considered by organizations to further develop creation quality is to focus on unrefined components that should meet targets and live up to assumptions so the outcomes are fitting and offset with the items delivered. As well as improving support or upkeep, review and fix regularly on creation machines so as not to hamper the creation cycle.
PENGARUH CONTENT MARKETING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA METEOR CELL MALANG Nur Ida Iriani; Totok Sasongko; Novianti Dewi Murti
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 10, No 2 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v10i2.3967

Abstract

As a business goes on, especially with the ease of marketing in today's digital era, new competitors will definitely emerge. Therefore Meteor Cell Malang must have the best way to promote its business. The purpose of this study is to determine the influence of Content Marketing and Personal Selling (independent variable) on Purchase Decision (dependent variable) and Purchase Intention (intervening variable). This research is a type of descriptive research quantitative approach using the path analysis method. The sampling technique uses purposive sampling and data collection uses a questionnaire with a sample of 100 respondents. The results of this study show that content marketing has a significant effect on purchase intention and purchase decision. Personal selling has a significant effect on purchase intention and purchase decision. Purchase intention has a significant effect on purchase decision. Through the sobel test purchase intention significantly mediates the influence of content marketing on purchase decision and significantly mediates the influence of personal selling on purchase decision. So the use of content marketing and personal selling should be maintained and improved so that consumers' purchase intention and purchase decision can increase at Meteor Cell Malang.Seiring berjalannya sebuah bisnis terlebih dengan kemudahan pemasaran di era digital saat ini pasti akan bermunculan para pesaing baru. Maka dari itu Meteor Cell Malang harus memiliki cara terbaik untuk mempromosikan bisnisnya. Tujuan penelitian ini adalah untuk mengetahui pengaruh dari Content Marketing dan Personal Selling (variabel independen) terhadap Keputusan Pembelian (variabel dependen) dan Minat Beli (variabel intervening). Penelitian ini merupakan jenis penelitian deskriptif pendekatan kuantitatif dengan menggunakan metode path analysis. Teknik pengambilan sampel menggunakan purposive sampling dan pengumpulan data menggunakan kuesioner dengan sampel sebanyak 100 responden. Hasil penelitian ini menunjukkan bahwa content marketing berpengaruh signifikan terhadap minat beli dan keputusan pembelian. Personal selling berpengaruh signifikan terhadap keputusan pembelian dan minat beli. Minat beli berpengaruh signifikan terhadap keputusan pembelian. Melalui uji sobel minat beli signifikan memediasi pengaruh content marketing dan signifikan memediasi pengaruh personal selling terhadap keputusan pembelian. Maka penggunaan content marketing dan personal selling sebaiknya tetap dipertahankan dan ditingkatkan supaya minat beli konsumen dan keputusan pembelian dapat meningkat pada Meteor Cell Malang.
PENGARUH HARGA DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA ANVIBI CAFÉ MALANG Sasongko, Totok; Askiyanto, Moh.; Yuniarti, Yuniarti
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 1 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i1.4634

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel harga dan variasi produk terhadap minat beli konsumen di Anvibi Cafe Malang. Dokumentasi, observasi, wawancara, dan penyebaran kuesioner menjadi teknik-teknik yang digunakan oleh peneliti guna mengumpulkan data-data penelitian, yang terbagi menjadi data primer serta data sekunder. Seluruh pengunjung Anvibi Cafe akan menjadi populasi yang ditetapkan oleh peneliti, dibarengi dengan penetapan 100 responden pengunjung yang diambil dengan metode purposive sampling sebagai sampel penelitian ini, Hasil penelitian menggambarkan tidak adanya pengaruh yang diberikan oleh variabel harga kepada variabel minat beli konsumen, yang dibuktikan dengan perolehan nilai t-hitung sejumlah 1,791 lebih kecil dari nilai t-tabel yang telah ditentukan sebesar 1,98. Sedangkan variabel variasi produk terbukti berpengaruh pada variabel minat beli konsmen, karena nilai t-hitung yang dihasilkan sejumlah 2,112 lebih besar dari nilai t-tabel dan nilai signifikansi yang berjumlah 0,000 lebih kecil dari 0,05. Nilai koefisien determinasi yang didapatkan pada penelitian ini sejumlah 0,555. Di sisi lain, variabel harga dan juga variasi produk secara simultan terbukti berpengaruh pada minat beli konsumen, didukung oleh perolehan nilai f-hitung senilai 60,588 lebih besar dari nilai f-tabel yaitu sejummlah 3,09.