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Pembuatan Website Katalog Produk UMKM Untuk Pengembangan Pemasaran dan Promosi Produk Kuliner Ferry Rahmat Astianta Bukit; Gea Geby A.S; Irvan Irvan; Fahmi Fahmi
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 3 NOMOR 2 SEPTEMBER 2019 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1180.511 KB) | DOI: 10.30595/jppm.v3i2.4317

Abstract

Dalam pengelolaannya IMO Sumut memiliki beberapa kekurangan, salah satunya yaitu kurangnya pengetahuan tentang penggunaan internet dan minimnya media pemasaran dan promosi. Selama ini IMO melakukan promosi dan pemasaran melalui hubungan antar  teman dan mengikuti bazar diberbagi event. Tetapi kegiatan tersebut dirasa kurang maksimal karena saat ini perkembangan teknologi informasi semakin  cepat, maka semakin banyak bidang yang bergantung pada teknologi informasi digital, salah satunya yaitu Website. Oleh karena itu, tujuan dari kegiatan ini yaitu untuk meningkatkan pengetahuan dan kemampuan IMO Sumut dalam memasarkan produk UMKM melalui internet dan mampu mengelola website sebagai media promosi. Untuk mencapai tujuan tersebut maka metoda yang digunakan adalah difusi iptek dalam pembuatan website katalog produk UMKM, serta sosialisasi dan pelatihan pemanfatan internet dan pengelolaan website. Hasil dari pelaksanaan kegiatan ini yaitu berupa website  www.imosumut.com. Adanya peningkatan jumlah pelanggan secara signifikan pada bulan ke-4,5, dan 6. Hasil sosialisasi dan pelatihan menunjukkan terjadi peningkatan pemahaman mitra dalam menggunakan serta memanfaatkan internet sebagai media pemasaran rata-rata sebesar 76%.
Community Empowerment of Perlis Village, West Brandan, Langkat through Mangrove Restoration and Clean Water Supply Activities : Pemberdayaan Masyarakat Desa Perlis, Brandan Barat, Langkat melalui Kegiatan Pemulihan Mangrove dan Penyediaan Air Bersih Mohammad Basyuni; Alfian Mubaraq; Andi Aznan Aznawi; Astrid Fauzia Dewinta; Irvan Irvan; Julia Syahriani Hasibuan; Itchika Sivaipram; Venus E Leopardas; OK Hasnanda Syahputra; Netti Herlina Siregar; Oke Rina Ramayani; Yunilda Andriyani; Nurdin Sulistiyono
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i2.2183

Abstract

The mangrove forests of Perlis Village, West Brandan, Langkat have suffered degradation due to illegal logging, agricultural conversion, and seawater intrusion, causing severe ecological and socioeconomic challenges. This study aimed to restore the mangrove ecosystem and improve access to clean water, addressing the community's urgent needs while supporting sustainable development goals. The project significantly enhanced the livelihoods of local fishermen, provided reliable clean water access, and fostered environmental stewardship. By combining ecological restoration with infrastructure development, it offered a replicable model for addressing environmental and social challenges in coastal communities. A participatory approach was employed, involving community engagement in planning, capacity-building workshops, and ecological restoration activities. Mangrove saplings were planted, and a clean water supply system was established through collaborative efforts between community members and external stakeholders. The project successfully restored 5 hectares of mangroves, increasing biodiversity and reducing coastal erosion. The survival rate of planted saplings was 85%. The clean water system expanded access from 40% to 85% of households, significantly reducing waterborne diseases and the time spent fetching water, especially for women and children. The initiative demonstrated that integrated community-driven interventions can address complex environmental and social issues effectively. The outcomes align with the study's objectives, providing valuable insights into sustainable development practices and the empowerment of coastal communities.