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ANALYSIS OF FACTORS AFFECTING PURCHASE DECISION AT GRAMEDIA BOOKSTORE SEMARANG Satya, Ardhian Prima; Nugraha, Hari Susanta; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.739 KB)

Abstract

There are many factors affecting consumer before they decide to purchase something at store. The factors are coming from outside dan inside of consumer which are common known as external factors and internal factors. There are kind of external factors such as location, product, price, service quality and promotion come from the store or seller. The Top Brand Award achievement to Gramedia Bookstore on last three years are showing that Gramedia Bookstore is the top of mind bookstore in Indonesia. This achievement be a self motivation to Gramedia Bookstrore to keep it from the competitors, including at Semarang. The purpose of this study is to determine the factors affecting purchase decision of Gramedia Bookstore consumer in Semarang. Type of this research is explanatory research. The sample of this research are 150 people. The sampling technique is using a purposesive sampling. The data were collected by using the questioner which are spread to three Gramedia Bookstore in Semarang. There were 50 poeple every bookstore. The data obtained were analyzed using analytical tools such as simple linear regression, linear regression testing and statistical test using t test and F test by using the SPSS 19 program. The research conclusions obtained indicated that factors such as location, product, price, service quality, promotion are simultaneously significant affecting the purchase decision of consumer at Gramedia Pandanaran and Pemuda. But aren’t simultaneously significant at Gramedia Java Supermall. The most dominant factors affecting purchase decision at Gramedia Pandanaran and Java Supermall is service quality. At Gramedia Pemuda, product is the most dominant factors affecting purchase desicion.
Agricultural Export Boom and Child Development: Evidence from Indonesian Palm Oil Satya, Ardhian Prima; Edwards, Ryan
Jurnal sosial dan sains Vol. 5 No. 5 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i5.32209

Abstract

The global demand for palm oil has surged since the early 2000s, making Indonesia the world’s largest exporter. While this boom has contributed to rural economic growth, it has also raised concerns about increasing child labor and declining school participation in palm oil-producing regions. This study aims to analyze the causal effects of the palm oil export boom on child labor and schooling in Indonesia using district-level panel data from SUSENAS (2002 and 2010). A difference-in-differences (DiD) approach is employed, exploiting exogenous variation in global demand shocks and agro-climatic suitability for palm oil cultivation. The estimation results indicate that districts above the median suitability experienced an increase in child labor by 1.44% (significant at the 5% level) and a decrease in school attendance by 1.85% (significant at the 10% level). These findings underscore the unintended consequences of commodity booms on human capital development and call for targeted government interventions. Such policies should include stricter labor inspections, improved access to quality education, and efforts to eliminate child labor in high-risk rural regions.
Co-Authors Apriatni Endang Prihatini Edwards, Ryan Hari Susanta Nugraha