Apriatni Endang Prihatini
Jurusan Ilmu Administrasi Bisnis

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The Effect Of Training and Work Motivation To Employee Performance PT. Nasmoco Pemuda Semarang Ashari, Muhammad; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AbstractPT. Nasmoco Pemuda Semarang is a company that focus on sales and service for four wheel vehicles (car) with Toyota as their brand. For 5 years later, the company accomplishment always exceed the targets however in terms of percentage always decrease every years. This caused by lack of employee training PT. Nasmoco Pemuda Semarang. This research aimed to determine the effect training (X1) and work motivation (X2) against employee performance (Y) PT. Nasmoco Pemuda Semarang. Type of this research is explanatory research, with a population that all of employee on service division which amounts to 62 people. The sample used in this research as many as 62 respondents with techniques of sampling using a Proportionate Stratified Random Sampling method (sampling technique based on conditions or certain categories). Data collection in this research using interview and questionnaires. The technique data analysis using validity test, reliability test, simple linear regression, multiple linear regression, t test and F test with the tools SPSS 20.0.            Based on statistic calculation can be known simple linear regression equation between training with employee performance is Y= 8,632 + 0,618 X1. Linear regression equation between motivation with employee performance is Y= 4,581 + 0,775 X2. Based on there equation can be known there is positive influence in partial between each variable X against variable Y. Multiple linear regression is Y= 2,856 + 0,363 X1 + 0,538 X2. This research concludes that training and work motivation have influence to employee performance. Training and motivation explain the employee performance variable by 48,7% where training has influence as 36,5% and motivation has influence as 41,7%. Training and motivation have simultaneously significant effect against employee performance PT. Nasmoco Pemuda Semarang where the motivation has the highest influence.            Suggestion which can be submitted in this research is the company give training continuously with can be invite the practitioners that expert in it, so that employee performance can be better.
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU TEMBAKAU DENGAN MENGGUNAKAN METODE EOQ (ECONOMICAL ORDER QUANTITY) GUNA MENCAPAI EFISIENSI TOTAL BIAYA PERSEDIAAN BAHAN BAKU PADA PR. GAMBANG SUTRA KUDUS Alamsyah, Ilham; Prihatini, Apriatni Endang; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Raw material inventory control system to determine and ensure the availability of supplies of raw materials in quantity, quality and timely manner. The problem in this study is the procurement of raw material inventory of tobacco at PR. Gambang Sutra Kudus still have excess. This is related to the frequency of purchase of raw materials and quantity of raw material purchase, so as to result in waste of working capital that is embedded in the supply of raw materials and the cost of raw materials ordering and storage costs of raw materials. The purpose of this research was to determine how the level of efficiency in the procurement of raw material inventory between EOQ method compared to the company policies of the PR. Gambang Sutra Kudus.The type of research is descriptive analytical research. Data analysis begins with a comparative analysis of the quantity of raw materials, total inventory cost of raw materials and the cost of raw materials between company policies of PR. Gambang Sutra Kudus with EOQ method. Based on the research result shows that by using the EOQ method can be more efficient when compared to the company policies of the PR. Gambang Sutra Kudus, quantity and frequency of purchase raw materials are less but still account for safety stock and reorder point, so that the production process is not disrupted. Beside that, the cost of purchase, ordering cost and holding cost are lower, so as to create efficiencies in the total inventory cost.  PR. Gambang Sutra Kudus in conducting the procurement of raw material inventory should use the EOQ method for the company to obtain a higher level of efficiency, as well as take into account the safety stock and reorder point in order to avoid excess inventory of raw materials.
PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPERCAYAAN MEREK (BRAND TRUST) TERHADAP KEPUTUSAN TOYOTA AVANZA DI KOTA SEMARANG Trista, Nadia Lona; prihatini, Apriatni Endang; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Toyota is an automotive company that manufactures Toyota Avanza. There are several motives in buying the Toyota Avanza, one of which is the image of the brand. But, in the city of Semarang instability sales volume of Toyota Avanza. The purpose of this study was to determine the effect of brand image and brand trust on purchase decisions. The sampling technique used nonprobability sampling technique, purpose accidental sampling and purposive sampling-judgment sampling with a sample size of 100 respondents. Engineering analysis using linear regression analysis and correlation. The results of this study indicate that the variable brand image has positive and significant impact on purchasing decisions. The conclusion of this study is the image of the brand and trust in the brand Toyota Avanza is good. Suggestions can be submitted is a Toyota as a company should further strengthen the brand image and consumer confidence and sales of Toyota Avanza car will be more stable.
PENGARUH STANDAR OPERASIONAL PROSEDUR DAN PENGAWASAN TERHADAP KINERJA PRAMUNIAGA PASARAYA SRIRATU PEMUDA SEMARANG Nugraheni, Ratih; Prihatini, Apriatni Endang; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Performance is the result of work that attained by people to implement their duties based on accomplishment, experience, sincerity and time. External factors that affect salesperson's performance are standard operating procedures (SOP) and monitoring. This research aimed to find out the impression of SOP and monitoring to salesperson's performance. The type of this research is explanatory research, by censussing 63 respondents. The analysis method using multiple regression analysis,korelasi,cross tabel and determinasi koefisien. Measurement scale using Likert Scale. It analyzed by linear test and significance teat that supported by SPSS 16.0.The results showed a positive and significant influence between standard operating procedures (SOP) and monitoring toward the satisfaction of salesperson's performance partially, the influence of standard operating procedures (SOP) and monitoring for a combination toward salesperson's performance.
Pengaruh Kualitas Produk dan Nilai Pelanggan terhadap Loyalitas Pelanggan Simcard GSM Simpati PT Telkomsel (Studi Kasus pada Mahasiswa S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Putri, Sukmawati Resa; Prihatini, Apriatni Endang; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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This research is motivated by the development of mobile operators in Indonesia in its journey was not immediately successful as it is now. There is a process and the time that it takes to be a reliable provider. The mobile phone is no longer a luxury item that use only wear certain circles. From adults to children, cellular phone is already a common goods and are also easy to use to communicate. However, based on the pre-study, researchers get the fact that there is a decline in customers to use GSM simcard simpati since the presence of competitors GSM provider. The purpose of this study was to determine the effect of product quality and customer value on customer loyalty GSM simcard simpati S1 case studies on the Faculty of Social and Political Sciences. This type of research is explanatory research. document collection methods used were questionnaires, interviews, and observations. The sample in this study amounted to 100 respondents using a sampling technique using multi-stage sampling technique and purposive sampling . Linear regression analysis and significance test is used to prove the hypothesis using SPSS.The results of this study show that in partial product quality has a positive effect on customer loyalty simpati. While the value of the variable customer has a positive effect on customer loyalty and simapati GSM simcard is the variable with the greatest influence. Simultaneously, the variable quality of the customer and the customer has an influence on the value of customer loyaitas by 32.6%. Based on the results of the study, the researchers suggested the company to improve product quality attention, especially if the signal strength is in a rural and mountainous areas, ease of facilities / features, reproduce cheap promo surf and phone at an affordable price by the students so as to increase customer loyalty to use GSM simcard simpati.
PENGARUH KEBIJAKAN HARGA, ATMOSFER TOKO DAN PELAYANAN TOKO TERHADAP PERILAKU IMPULSE BUYING KONSUMEN ROBINSON DEPARTMENT STORE SEMARANG Herukalpiko, Diah Kenanga; Prihatini, Apriatni Endang; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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This study aimed to test the influence of pricing policy, store atmospheric and store service on impulse buying behaviour of consumers in Robinson Department Store Semarang. The samples in this research are 100 customers who shop in Robinson Department Store Semarang. The author used SPSS 16.0 program to test the regression on the data analysis. And the study results indicate that pricing policy has a positive and significant influence on the impulse buying behavior of consumers, with coefficient determination is 36,4%, store athmospheric has a positive and significant influence on the impluse buying behavior of consumers, with coefficient determination is 32,2%, store service has a positive and significant influence on the impulse buying behavior of consumers, with coefficient determinaion is 71,2%, and pricing policy, store atmospheric and store service has a positive and significant influence on the impulse buying behavior of consumers, with the coefficient determination is72,2%. Results of this study indicate that in order to enhance the impulse buying behavior, Robinson Department Store Semarang should consider the pricing policy, store atmospheric and store service.
ANALYSIS OF LIQUIDITY, PROFITABILITY AND WORKING CAPITAL EFFICIENCY AT KPRI “MARDISANTOSA” KEBUMEN Widyasari, Widhi; Rodhiyah, Rodhiyah; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Koperasi Pegawai Republik Indonesia (KPRI) “Mardisantosa” is one entity that aims to improve the welfare of its members in Kebumen, its activities include the areas of loan, shops and photocopy services. Management tried to achieve a return in line with expectations, for that management needs to take proper discretion in investing the funds available so that they can achieve the expected liquidity and profitability, and ultimately be able to improve the efficiency of working capital. but in reality KPRI “Mardisantosa” have not been able to manage their finances efficiently. Based on these conditions, then conducted research on ratio analysis of liquidity, profitability and working capital efficiency at KPRI "Mardisantosa" period 2006-2010. Research objective is to determine the level of liquidity, profitability and efficiency of working capital at KPRI "Mardisantosa". The method used descriptive analysis of data retrieval in time series of the consolidated balance sheet income statement in the period 2006 to 2010, and the Annual Members Meeting report KPRI "Mardisantosa". Techniques of data collection is through secondary data and documentation. Other sources of data acquired from the KPRI "Mardisantosa". Data were analyzed quantitatively by using the liquidity ratio, profitability, working capital turnover ratio and working capital efficiency. Results showed that the ratios for five-year cooperative liquidity is relatively high. Achieved the highest liquidity ratio is 383.33% Current Ratio, Quick Ratio 314.33%, and Net Working to Total Assets amounted to 68.56%. Cooperative profitability ratio is relatively low over the past five years, the highest rate of return is achieved ROE of 6.84% and ROA of 3.41%, while the lowest is at 3.34% ROE and ROA of 1.83%. Net Working Capital Turnover cooperatives tend to be very low, for five years of Net Working Capital Turnover reached the highest cooperatives times are 1.37 and 0.55 times the lowest. There is excess working capital during the study period. During the five-year working capital turnover is relatively low and has a working capital surplus that indicate inefficient use of working capital. The conclusion of this study is that for five years the cooperative has a working capital surplus, or inefficient use of working capital. Liquidity during the five-year relative good enough so in adequate condition, in relatively low profitability and working capital turnover is relatively low so that the maximum profit is less cooperative and there have not been empowered working capital efficiently. The advice given is KPRI "Mardisantosa" need to seek working capital as required, control spending or operating expenses to gain more leverage.
Pengaruh Disiplin Kerja dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. Pustaka Rizki Putra Semarang Meta K. D., Nandha; Prihatini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Work discipline and leadership are factors supporting factor for achieving good performance. PT. Pustaka Rizki Putra Semarang is a company engaged in printing, always providing the best in order to compete. Therefore, it is need of human resources with good performance. In the course of its business activities can not be separated from the problem pinangkatan employee performance by increasing work discipline and leadership. The purpose of this study was to determine the effect of work discipline and leadership on employee performance. Type of research is explanatory. In the study population there were 30 people and all samples used by census. Techniques of data collection using questionnaires, interviews, literature study. Data analysis method used is correlation, simple linear regression and multiple linear regression. The conclusion of this research is the discipline of work and leadership at PT. Pustaka Rizki Putra Semarang is good. Test results with SPSS shows that discipline and leadership have a significant impact on employee performance either simultaneously or partially. Suggestions can be submitted is working discipline should be more attention to the company should be increased. The conclusion of this study is compensation, work environment, workload and leadership on the Main PT Windika quite good. SPSS test result shows that the compensation, work environment, workload and leadership significantly influence job satisfaction either simultaneously or partially. The suggestion that the company should be given more attention is the level of employee discipline. For example, by giving rewards both tangible and intangible for employees to improve disciplin.
SERVICE QUALITY EFFECT AND TRUST TO THE DECISION OF UTILIZING THE SRIWIJAYA AIR FLIGHT COMPANY SERVICE Sibagariang, Agnes B.; Prihatini, Apriatni Endang; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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The research was motivated by the increasing of competition among the competitors flight services company. Sriwijaya Airlines company was experiencing decline sales 27,05% in 2013. In this case, the company had to increase the service quality and trust to the decision of utilizing of the Sriwijaya Air flight company service.This research aims to know the service quality effect which is consists of five dimensions of service quality they are reliability, responsiveness, assurance, empathy, tangible; and trust to the decision of utilizing the Sriwijaya Air flight company service. The hypothesis is there was service quality effect and trust to the decision of utilizing the Sriwijaya Air flight company service. The type of this research is an explanatory research, the sample collecting technique is purposive sampling technique by 100 samples as the respondents. This research used linear regression which is supported by SPSS for Windows as the analysis method.The results of statistical research shows that the quality of service and trust variables have a positive influence to the decision of utilizing the Sriwijaya Air flight company service. Consumer perceptions of service quality Srwijaya Air quite good and the confidence level is high so that relatively strong consumption decisions. It can be concluded that the quality of service and trust affect the decision Sriwijaya Air service usage.Based on the results of the research, the researchers suggested that the company improve the service quality, increase flight service, compensation for damage to goods and increase consumer confidence like improve the consistency of the performance of the officer so that customers do not switch to a competitor and still survive in the competition at this time.
ANALYSIS OF FACTORS AFFECTING PURCHASE DECISION AT GRAMEDIA BOOKSTORE SEMARANG Satya, Ardhian Prima; Nugraha, Hari Susanta; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

There are many factors affecting consumer before they decide to purchase something at store. The factors are coming from outside dan inside of consumer which are common known as external factors and internal factors. There are kind of external factors such as location, product, price, service quality and promotion come from the store or seller. The Top Brand Award achievement to Gramedia Bookstore on last three years are showing that Gramedia Bookstore is the top of mind bookstore in Indonesia. This achievement be a self motivation to Gramedia Bookstrore to keep it from the competitors, including at Semarang. The purpose of this study is to determine the factors affecting purchase decision of Gramedia Bookstore consumer in Semarang. Type of this research is explanatory research. The sample of this research are 150 people. The sampling technique is using a purposesive sampling. The data were collected by using the questioner which are spread to three Gramedia Bookstore in Semarang. There were 50 poeple every bookstore. The data obtained were analyzed using analytical tools such as simple linear regression, linear regression testing and statistical test using t test and F test by using the SPSS 19 program. The research conclusions obtained indicated that factors such as location, product, price, service quality, promotion are simultaneously significant affecting the purchase decision of consumer at Gramedia Pandanaran and Pemuda. But aren’t simultaneously significant at Gramedia Java Supermall. The most dominant factors affecting purchase decision at Gramedia Pandanaran and Java Supermall is service quality. At Gramedia Pemuda, product is the most dominant factors affecting purchase desicion.