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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Inovasi Bisnis (Inovbiz) PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Putra, Wawas Bangun Tegar Sunaryo
Universitas Dian Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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PERAN KUALITAS PENDIDIKAN, BIAYA PENDIDIKAN, LOKASI DAN CITRA MEREK DALAM MEMPENGARUHI MINAT SISWA MEMILIH PERGURUAN TINGGI XYZ Perkasa, Didin Hikmah; Putra, Wawas Bangun Tegar Sunaryo
PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA UNIVERSITAS PGRI PALEMBANG 2020: SEMINAR NASIONAL PENDIDIKAN 10 JANUARI 2020
Publisher : PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA UNIVERSITAS PGRI PALEMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.522 KB)

Abstract

Abstract— This research is motivated by the high level of university competition, where more than 300 private tertiary institutions in Kopertis III area compete to create sustainable competitive advantage. The main purpose of this study is to analyze the role of education quality, education costs, location and brand image in influencing students' interest in choosing tertiary institutions. The method used in this research is multiple linear regression method, by testing the F Test and t Test. Furthermore, data processing is carried out using the SPSS program. The results show that there is a significant influence between the quality of education, the cost of education and brand image on the interests of students choosing XYZ colleges, while location is found to have no effect.  Keywords— Education Quality, Education Costs, Location, Brand Image, Students’ Interest in Entering University Abstrak— Penelitian ini dilatar belakangi oleh tingginya tingkat kompetisi perguruan tinggi, dimana lebih dari 300 perguruan tinggi swasta dalam wilayah kopertis III bersaing untuk menciptakan sustainable competitive advantage. Tujuan dari penelitian ini adalah untuk menganalisis peran kualitas pendidikan, biaya pendidikan, lokasi dan citra merek dalam mempengaruhi minat siswa memilih perguruan tinggi. Metode yang digunakan dalam penelitian ini adalah metode regresi linier berganda, dengan melakukan pengujian Uji F dan Uji t. Selanjutnya, pengolahan data dilakukan dengan menggunakan program SPSS. Hasil menunjukkan bahwa terdapat pengaruh signifikan antara kualitas pendidikan, biaya pendidikan dan citra merek terhadap minat siswa memilih perguruan tinggi XYZ, sementara lokasi ditemukan tidak berpengaruh. Kata Kunci— Kualitas Pendidikan, Biaya Pendidikan, Lokasi, Citra Merek, Minat Masuk Perguruan Tinggi 
ANALISIS FAKTOR PENENTU ORGANIZATIONAL CITIZENSHIP BEHAVIOUR PADA PERUSAHAAN OTOMOTIF MANUFAKTUR INDONESIA Wawas Bangun Tegar Sunaryo Putra; Didin Hikmah Perkasa; Satrio Nur Ahmadi; Devina Pramestuti
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 1 (2020): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.066 KB) | DOI: 10.59832/jpmk.v1i1.2

Abstract

: Tiap orang dalam organisasi dituntut untuk memiliki komitmen agar fungsi-fungsi organisasi berjalan sebagaimana yang diharapkan agar sasaran-sasaran yang direncanakan dapat dicapai. Perilaku-perilaku pekerja secara konseptual dibedakan sebagai in-role (task dependent behavior) dan extra-role (perilaku individu yang melebihi standar perilaku yang diharapkan). Penelitian ini dilakukan untuk mengetahui pengaruh organizational justice dan Motivasi Kerja terhadap organizational citizenship behavior. Objek pada penelitian ini adalah Karyawan pada salah satu Perusahaan Otomotif Manufaktur di Indonesia. Sampel dalam penelitian ini karyawan berjumlah 82 orang dengan menggunakan teknik pengambilan sampel menggunakan metode slovin, dengan metode penelitian kuantitatif kausal. Hasil penelitian menunjukkan bahwa variabel organizational justice dan motivasi kerja berpengaruh terhadap organizational citizenship behavior. Implikasi dalam penelitian ini dapat digunakan sebagai acuan manajemen Perusahaan Otomotif Manufaktur di Indonesia unuk meningkatkan perilaku organizational citizenship behavior.  
Human Versus Corporate Tone of Voice: Which one Performs Better in The Telecommunication Industry? Wawas Bangun Tegar Sunaryo Putra; Karinka Bella Prasetya; Jolyanto Jolyanto
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11416

Abstract

This research delves into the nuanced impact of human and corporate tones of voice on perceived social presence, trust, and customer satisfaction, contrasting the communication strategies between the human tone of the voice-centric brand (HCB) and corporate tone of the voice-centric brand (CCB), two notable brands in the Indonesian market. Using the PLS-MGA technique, the study offers detailed insights into the real-world implications of these tones through two distinct case studies. Findings reveal a marked difference between HCB and CCB concerning the influence of tone on perceived social presence. HCB's human tone resonates more with customers, creating a pronounced positive impact, while CCB's corporate tone also has a positive but lesser influence. In shaping customer trust, the human tone in HCB stands out. However, when it comes to satisfaction, only HCB's human tone remains influential, with CCB's corporate tone not manifesting a significant effect. The study further underscores the nuanced role of perceived social presence as a mediator in the relationship between tone of voice, trust, and satisfaction. An essential takeaway is that while the human tone is often lauded for its benefits, it is only sometimes suitable. Industries prioritizing professionalism and expertise might need a balanced approach between human and corporate tones. The findings, especially contextualized within the two Indonesian network providers, emphasize the necessity of recognizing and catering to diverse customer expectations.
Redefining The Road Ahead in The Sharing Economy: How to Build Sustainable Competitive Advantage of Ride-Hailing Services Putra, Wawas Bangun Tegar Sunaryo; Harista, Fransisca Vania; Kurniawan, Nathassya
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3916

Abstract

The sharing economy's ride-hailing sector is marked by fierce competition and continuous innovation. This study investigates the competitive dynamics of this industry, focusing on the role of market dynamics, promotional innovation, and operational agility in establishing a sustainable competitive advantage (SCA). Despite an extensive review of 2,192 sources from 2010 to 2022, a significant gap was identified, with minimal focus on SCA within ride-hailing. The research methodology encompassed a comprehensive literature review, identifying only one out of 1,099 publications that directly addressed SCA in the ride-hailing context. Building on this gap, the study developed a novel conceptual framework that emphasizes market awareness, innovative engagement strategies, and operational flexibility as key components for maintaining a competitive edge.The proposed model highlights the importance of stakeholder engagement, the identification of growth catalysts, and the navigation of industry-specific challenges. This framework aims to enhance the understanding of SCA in ride-hailing and suggests pathways for companies to achieve leadership in sustainability.This study contributes to the discourse on sustainable business management by proposing a strategic approach for ride-hailing companies to secure and sustain a competitive advantage. It underscores the necessity of innovative and flexible operational strategies in responding to market dynamics and stakeholder expectations. Future research is encouraged to explore the untapped sustainable capacities of the ride-hailing sector, further enriching the strategies for achieving long-term success and sustainability in this competitive landscape.
Co-Authors Devina Pramestuti Didin Hikmah Perkasa Harista, Fransisca Vania Jolyanto Jolyanto Karinka Bella Prasetya Kurniawan, Nathassya Satrio Nur Ahmadi