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All Journal Interpretasi Communication & Public Relations Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Budi Suswanto
Institut Bisnis Muhamadiyah Bekasi
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS PEMBAGIAN TUGAS KARYAWAN DALAM MENINGKATKAN EFEKTIVITAS KERJA MELALUI KOMUNIKASI ORGANISASI PADA PELAKSANAAN REMOTE WORKING DI PT. TANAIR MEDIA SERUNI BUDI SUSWANTO
Interpretasi: Communication & Public Relations Vol 1, No 1 (2020): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.376 KB) | DOI: 10.53990/ijpik.v1i1.112

Abstract

Organizational communication began to experience changes in technology-based companies, because it was built by developments in technology and information technology. Where organizational communication was previously built based on physical meetings, is now done online in a remote work system. The research was conducted to analyze the division of duties of employees in improving work through organizational communication in the implementation of remote work at PT Tanair Media Seruni. Observation data through direct observation in the field, in-depth interviews, and documentation. The research was conducted using a qualitative approach with the constructivism paradigm. Using authority theory and organizational communication theory in research. From the results of successful research, presenting the task carried out by technology-based work communication, has now become a necessity. Gadgets seem to be an inseparable device from our work that uses a remote work system. The technology used also does not hinder the management of work communication coordination in presenting tasks. For remaining invincible with crop, organization, action and control. In this way, the entire effective work process can go well.
STRATEGI KOMUNIKASI PEMASARAN PERUMAHAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MASA PANDEMI COVID 19 (Studi Kualitatif Di Perumahan Bekasi Timur Regency) BUDI SUSWANTO
Interpretasi: Communication & Public Relations Vol 1, No 2 (2021): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.014 KB) | DOI: 10.53990/ijpik.v1i2.95

Abstract

During the current pandemic, the economic decline is very pronounced. Oneindicator can be seen from the decline in home sales by as much as 60 percent. This is a challenge for housing marketers, to continue to be able to market housing. One of the ways marketers use social media in marketing housing. Bekasi Timur Regensi(BTR) housing marketers market using social media Instagram, Facebook, andWhatsApp. This study used five key informants. Qualitative research approach, withthe research method used case studies. Descriptive is used for this type of research.Research conclusion: first, the use of social media is an effective and efficient way ofmarketing communication. Second, even though it is considered quite effective andefficient, the use of social media is still constrained by technology, it is different when we meet in person. Third, the decision to buy housing remains in the hands of the buyer. Although it is true that in the housing management, there is a selectionregarding the income that potential customers will get.
FORMAT PENDAMPINGAN USAHA MIKRO, KECIL DAN MENENGAH UNTUK MENAIKKAN OMZET DI KECAMATAN CIPAYUNG, SUKMAJAYA, DAN PANCORAN MAS, KOTA DEPOK Budi Suswanto
Interpretasi: Communication & Public Relations Vol 2, No 1 (2021): Interpretasi : Communicatin & Public Relations
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.851 KB) | DOI: 10.53990/ijpik.v2i1.159

Abstract

In the current pandemic era, it is undeniable that Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the national economy. In the midst of many large businesses that have gone bankrupt. Even so, there are still many MSMEs that still apply conventional patterns in marketing their products. Even though consumers have changed, consumer behavior has also changed, so without realizing it, the marketing of MSME products is not optimal. One way for MSMEs to be carried out optimally is by providing business assistance. The purpose of this research is to find out the right format in assisting MSMEs to increase their business turnover and be able to expand the market. The research model used is a qualitative descriptive research model. In conclusion, business assistance by institutions or people who are experienced in business can be a perfect solution for MSMEs. However, what is quite a concern is the way of business assistance in each MSME, the method used is not always the same. It depends on the type of business being carried out, the target market segment, and the marketing area. All of this becomes a single unit in developing an existing business.
POLA KOMUNIKASI ORGANISASI KESATUAN AKSI MAHASISWA MUSLIM INDONESIA (KAMMI) DALAM MENINGKATKAN EKSISTENSINYA DI KOTA BEKASI Siskamia Oktafiani; Budi Suswanto
Interpretasi: Communication & Public Relations Vol 3, No 1 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.957 KB) | DOI: 10.53990/ijpik.v3i1.216

Abstract

Organizational communication is the delivery of messages or information from one party to another within an organization to achieve certain goals. An organizational communication pattern is a method of communicating that involves conveying a message from the sender to the recipient in such a way that it can be understood. This research is motivated by thoughts related to communication phenomena that occur within the Indonesian Muslim Student Action Unit (KAMMI) organization and the researcher's desire to find out how the communication pattern used by KAMMI explains its existence in Bekasi City. The research method used in this study is a qualitative research method using an interpretive paradigm. Data collection was obtained through observation, interviews, and documentation. The results of this study are the communication pattern used by KAMMI Bekasi City, namely the organizational communication pattern run by KAMMI Bekasi City in accordance with Joseph A. Devito's theory, and several organizational activities that are able to support the existence of the Bekasi City KAMMI organization.
PENGARUH GAYA KOMUNIKASI PEMASAR TERHADAP KEPUTUSAN PEMBELIAN UNIT APARTEMEN TRANSPARK JUANDA BEKASI Dani Setiadarma; Budi Suswanto
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 1 (2020): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.579 KB) | DOI: 10.59832/jpmk.v1i1.10

Abstract

Gaya komunikasi merupakan cara yang digunakan seseorang, terutama pemasar dalam menyampaikan pesan atau memberikan informasi. Setiap individu memiliki gaya komunikasi berbeda yang khas dan unik. Tujuan penelitian ini ingin membuktikan pengaruh gaya komunikasi terhadap keputusan pembelian apartemen Transpark Juanda Bekasi. Serta ingin mengetahui gaya komunikasi apa yang disukai oleh pembeli, sehingga terpengaruh oleh keinginan pemasar. Metode penelitian memakai jenis penelitian kuantitatif, dengan pengumpulan data melalui kuesioner serta perhitungan menggunakan SPSS (Statistical Product and Service Solutions) 26. Hasil penelitian menunjukan: Pertama, gaya komunikasi pemasar menentukan pengambilan keputusan dalam pembelian unit apartemen Transpark Juanda. Kedua, dari tujuh gaya komunikasi yang diteliti, dua diantaranya tidak disukai oleh responden. Ketiga, hasil uji data reliabilitas sangat reliabel yaitu 0.839 > 0,20. Hasil uji validitas, penelitian dinyatakan valid, karena jumlah r hitung > r tabel.
PENGARUH APLIKASI CANVA TERHADAP KREATIVITAS DESAIN KOMUNIKASI VISUAL PADA MAHASISWA MAGANG SCTV 2023 Annisa Nur Amini; Budi Suswanto
Interpretasi: Communication & Public Relations Vol 3, No 2 (2023): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/ijpik.v3i2.281

Abstract

Abstract This study aims to determine the effect of the Canva application on visual communication desain creativity in SCTV 2023 internship students. The data collection method used in this study was a questionnaire. The population in this study were 2023 SCTV internship students. The sampling technique used was purposive sampling with a sample size of 70 respondents. data analysis methods used are validity test, reliability test, normality test, linearity test, simple linear regression analysis, partial significant test (T) and determination coefficient test (R- Square) using the SPSS 25 application. The results of this study state that t count> ct table (10.478> 1.667), namely H0 is rejected, H1 is accepted, and the results of the significance test of 0.00 < from the alpha value (a) 0.1 which means that there is an effect of the Canva application on visual communication desain creativity.. Keyword: Graphic Desain Media, Canva Application, Creativity, Visual Communication Desain
Co-Authors Annisa Nur Amini Dani Setiadarma Siskamia Oktafiani