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All Journal Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Dani Setiadarma
Universitas Dian Nusantara
Arts Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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THE CONNECTION BETWEEN MASS MEDIA AND NEW CULTURE DURING THE PANDEMIC COVID-19 IN WEST JAKARTA Mohammad Ismed; Dani Setiadarma; Wahyu Hidayat; Ni Wayan Puja Savitri
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.449

Abstract

This article discusses the relationship between mass media coverage and the new culture that emerged as a result of the Covid-19 pandemic. This pandemic has had a tremendous impact, not only from a health perspective, but also from a cultural perspective. Many habits that already exist in society have changed after the consequences of the Covid-19 pandemic. This is certainly something interesting to study, which can provide useful insights for the future. The Covid-19 pandemic gave humans the impetus to adapt to circumstances, one of which was to develop new things. The purpose of this study was to determine the relationship between the mass media and the new culture in order to describe cultural change and how the mass media communicated which had an impact on cultural changeKeyword: Covid, Media Satisfaction, Behavior Change, Culture
PENGARUH GAYA KOMUNIKASI PEMASAR TERHADAP KEPUTUSAN PEMBELIAN UNIT APARTEMEN TRANSPARK JUANDA BEKASI Dani Setiadarma; Budi Suswanto
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 1 (2020): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.579 KB) | DOI: 10.59832/jpmk.v1i1.10

Abstract

Gaya komunikasi merupakan cara yang digunakan seseorang, terutama pemasar dalam menyampaikan pesan atau memberikan informasi. Setiap individu memiliki gaya komunikasi berbeda yang khas dan unik. Tujuan penelitian ini ingin membuktikan pengaruh gaya komunikasi terhadap keputusan pembelian apartemen Transpark Juanda Bekasi. Serta ingin mengetahui gaya komunikasi apa yang disukai oleh pembeli, sehingga terpengaruh oleh keinginan pemasar. Metode penelitian memakai jenis penelitian kuantitatif, dengan pengumpulan data melalui kuesioner serta perhitungan menggunakan SPSS (Statistical Product and Service Solutions) 26. Hasil penelitian menunjukan: Pertama, gaya komunikasi pemasar menentukan pengambilan keputusan dalam pembelian unit apartemen Transpark Juanda. Kedua, dari tujuh gaya komunikasi yang diteliti, dua diantaranya tidak disukai oleh responden. Ketiga, hasil uji data reliabilitas sangat reliabel yaitu 0.839 > 0,20. Hasil uji validitas, penelitian dinyatakan valid, karena jumlah r hitung > r tabel.
Co-Authors Budi Suswanto Mohammad Ismed Ni Wayan Puja Savitri Wahyu Hidayat