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Dani Setiadarma
Universitas Dian Nusantara
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THE CONNECTION BETWEEN MASS MEDIA AND NEW CULTURE DURING THE PANDEMIC COVID-19 IN WEST JAKARTA Mohammad Ismed; Dani Setiadarma; Wahyu Hidayat; Ni Wayan Puja Savitri
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.449

Abstract

This article discusses the relationship between mass media coverage and the new culture that emerged as a result of the Covid-19 pandemic. This pandemic has had a tremendous impact, not only from a health perspective, but also from a cultural perspective. Many habits that already exist in society have changed after the consequences of the Covid-19 pandemic. This is certainly something interesting to study, which can provide useful insights for the future. The Covid-19 pandemic gave humans the impetus to adapt to circumstances, one of which was to develop new things. The purpose of this study was to determine the relationship between the mass media and the new culture in order to describe cultural change and how the mass media communicated which had an impact on cultural changeKeyword: Covid, Media Satisfaction, Behavior Change, Culture
PENGARUH GAYA KOMUNIKASI PEMASAR TERHADAP KEPUTUSAN PEMBELIAN UNIT APARTEMEN TRANSPARK JUANDA BEKASI Dani Setiadarma; Budi Suswanto
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 1 No 1 (2020): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.579 KB) | DOI: 10.59832/jpmk.v1i1.10

Abstract

Gaya komunikasi merupakan cara yang digunakan seseorang, terutama pemasar dalam menyampaikan pesan atau memberikan informasi. Setiap individu memiliki gaya komunikasi berbeda yang khas dan unik. Tujuan penelitian ini ingin membuktikan pengaruh gaya komunikasi terhadap keputusan pembelian apartemen Transpark Juanda Bekasi. Serta ingin mengetahui gaya komunikasi apa yang disukai oleh pembeli, sehingga terpengaruh oleh keinginan pemasar. Metode penelitian memakai jenis penelitian kuantitatif, dengan pengumpulan data melalui kuesioner serta perhitungan menggunakan SPSS (Statistical Product and Service Solutions) 26. Hasil penelitian menunjukan: Pertama, gaya komunikasi pemasar menentukan pengambilan keputusan dalam pembelian unit apartemen Transpark Juanda. Kedua, dari tujuh gaya komunikasi yang diteliti, dua diantaranya tidak disukai oleh responden. Ketiga, hasil uji data reliabilitas sangat reliabel yaitu 0.839 > 0,20. Hasil uji validitas, penelitian dinyatakan valid, karena jumlah r hitung > r tabel.
PENDAMPINGAN CEK FAKTA BERBASIS KOMUNITAS UNTUK MENINGKATKAN LITERASI DIGITAL PEMUDA DI SUNTER AGUNG JAKARTA UTARA Dani Setiadarma; Mohammad Ismed; Ferdi Setiawan
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol. 13 No. 2 (2026): Mei
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/9d9tv875

Abstract

The era of Society 5.0 has intensified the integration of digital technologies while also facilitating the proliferation of misinformation and hoaxes across social media platforms. The limited capacity for fact-checking has rendered communities increasingly susceptible to false narratives. In response, a community service initiative was launched to enhance the digital literacy of youth in Sunter Agung, North Jakarta, through a mentoring program focused on community-based fact-checking. This initiative engaged 25 young participants and utilized a participatory mentoring framework that included digital literacy education, hands-on practice with verification tools, case simulations, and community mentorship. The evaluation methodology comprised pre-tests, post-tests, observations, and practical assessments. Findings indicated a notable improvement in participants' proficiency with digital fact-checking tools, rising from 58% to 83%, alongside significant behavioral shifts towards verifying information prior to sharing it on social media. Additionally, the program developed a model for community-based fact-checking mentorship that holds promise for implementation in other urban settings.
Strategi Komunikasi Public Relations dalam Meningkatkan Kualitas Pelayanan pada Penghuni Apartemen Studi Kasus Apartemen Green Bay Pluit Yunita Ratmelia; Dani Setiadarma
Sujud: Jurnal Agama, Sosial dan Budaya Vol. 2 No. 2 (2026): MEI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/67vyfx26

Abstract

This study aims to analyze the Public Relations communication strategy implemented by the management of Green Bay Pluit Apartment in improving service quality and shaping residents’ image perception. The research adopts a constructivist paradigm using a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews, observations, and documentation, and analyzed using an interactive model and the Strategic Planning for Public Relations framework. The findings reveal that the communication strategy was conducted systematically through situation analysis, planning, implementation, and evaluation stages. Elevator malfunction emerged as the dominant issue affecting residents’ service experience. The utilization of WhatsApp Group as the primary communication channel enabled fast, documented, and dialogic information delivery. Empathetic, transparent, and solution-oriented messaging patterns contributed to maintaining residents’ trust despite operational technical constraints. Periodic evaluations through briefings and satisfaction surveys indicate gradual improvement in the perceived quality of management communication. The study confirms that in vertical housing management, the effectiveness of Public Relations communication strategy depends not only on message delivery but also on the consistency of technical actions accompanying it. Responsive and structured communication serves as a fundamental element in sustaining a positive organizational image
Sosialisasi Pengelolaan Konten Media Sosial Yang Memiliki Unsur Positif Dalam Perspektif Public Relations Kornelia Johana Dacosta; Harjono Padmono Putro; Dani Setiadarma; Mohammad Ismed; Pepen Sumirat; Algooth Putranto; Anna Nurjanah; Jamalullail; Suparyadi; Iche Hilvania
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2518

Abstract

Keterampilan berkomunikasi di era globalisasi saat ini mengarah pada wujud Transformasi digital bukan lagi wacana masa depan. Ia telah mengetuk pintu kita, bahkan masuk tanpa permisi. Kita dipaksa menyesuaikan cara bekerja, berpikir, bahkan cara memandang manusia dalam organisasi. Namun, dalam kehebohan mengejar teknologi terbaru, satu hal yang harus kita ingat, yaitu teknologi tak akan berarti apa-apa tanpa talenta yang mampu mengoperasikannya, mengembangkannya, dan yang terutama menemukan maknanya. Ilmu Komunikasi khusus Public Relations dalam kaitan pengelolaan Media sosial untuk kampanye Lingkungan hijau di Era Society 5.0, melihat potensi besar mereka untuk menjaga lingkungan tempat tinggal berkelanjutan dan menyelaraskan program kerja dari Pemerintah Provinsi DKI Jakarta untuk masyarakat berkelanjutan.
Pelatihan Menyusun Program Siaran Langsung Televisi Dani Setiadarma; Ferdi Setiawan; Soemiadeny Soemiadeny; Tri Satria Muhammad; Marwan Albab
 Jurnal Abdi Masyarakat Multidisiplin Vol. 5 No. 01 (2026): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v5i01.2905

Abstract

Pengabdian kepada Masyarakat ini dilakukan dengan memberikan pelatihan mengenai kegiatan siaran langsung televisi untuk SMK 1 PB Soedirman di Kelurahan Cijantung, Kecamatan Pasar Rebo, Kota Jakarta Timur, DKI Jakarta yang akan dijadikan lokasi kegiatan pengabdian kepada masyarakat. Rendahnya wawasan peserta pelatihan mengenai siaran langsung televisi membuat kegiatan PKM ini fokus pada peningkatan dalam teknik reportase jurnalistik televisi. Peserta mempelajari proses penyusunan program berita hingga siaran langsung dilakukan sesuai yang dijalankan di industri dalam mempraktekkan kerja jurnalistik di ruang berita. Hasilnya, peserta mampu membangun sikap positif untuk memahami bagaimana menyusun program berita dan menyiarkan langsung acara televise dilaksanakan sebagai persiapan menjadi jurnalis, peserta mampu mempraktekkan ketrampilan yang dibutuhkan, serta peserta semakin memahami perkembangan teknologi komunikasi dalam ruang redaksi berita.
Penerapan Fungsi Manajemen Penyiaran Program Talkshow Arah Angin TVRI Nasional Dani Setiadarma; Laode Muhammad Assegaf
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6ww4ht45

Abstract

This study aims to analyze the implementation of POAC-based production management functions and the media strategies employed by TVRI. The research method used a qualitative descriptive approach with a constructivist paradigm. Data were collected through interviews, observations, and document studies, then analyzed thematically using source triangulation. The results indicate that the Planning, Organizing, and Actuating functions operate quite well, but the Controlling function remains very weak. Production evaluations are conducted only on a routine administrative basis, without any concrete follow-up that would impact program quality improvement. This indicates a work culture that tends toward formality, resulting in the same weaknesses recurring from one episode to the next. This study recommends the need for a serious, transparent, and quality-improvement-oriented control mechanism so that the Arah Angin program does not simply become routine but can emerge as a reputable public broadcast.
Analisis Strategi Komunikasi Pemasaran Bisnis B2B Jasa Kalibrasi PT Mandiri Global Akurasi Riki Khoerul Anwar; Dani Setiadarma
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s66em932

Abstract

This study analyzes the development of marketing communication strategies to build brand awareness at PT Mandiri Global Akurasi, a B2B calibration services company facing a sharp decline in revenue (69.6% in 2024 and 45% in 2025) and unstable client turnover. Using a constructivist paradigm with a qualitative case study approach, this study explores the subjective understandings of marketing managers, salespeople, administrative staff, and clients regarding their marketing communication practices. The findings reveal fundamental differences in the meaning of marketing communication. Management constructs it as a short-term acquisition instrument with quantitative targets (20 calls/emails per day). Clients interpret it as proof of professionalism and a foundation for long-term trust, with indicators such as speed of response, technical clarity, and post-sales attention. The CRM Practice Manual reflects the construction that client data is understood as administrative, not strategic assets. The process of constructing reality occurs through daily interactions: when salespeople explain calibration procedures, management interprets it as "selling," while clients interpret it as "proof of competence." Agreements at the practical level obscure differences in meaning, so that relationships remain transactional. As a result, the sharp increase in revenue was constructed by management as a "market problem," when in fact, its root was a misalignment of meanings about the nature of marketing communications. This research shows that marketing communications strategies are the result of social constructions negotiated through interaction, not realistic goals. Long-term performance stability requires shared meaning between management and clients. In the B2B calibration services industry, the shift from transactional to relational communication constructions opens the door to building loyalty and recurring revenue.
Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan Media Iklan Lift Poster PT. Ignite Technology Indonesia (Lifty Media) Feby Sahri Frianto; Dani Setiadarma
Kayee: Jurnal Pendidikan dan Ilmu Sosial Vol. 1 No. 2 (2026): JANUARI-JUNI
Publisher : CV. Rumoh Aceh Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q3sds130

Abstract

This study aims to examine the marketing communication strategy and the implementation of Integrated Marketing Communication (IMC) in supporting the sales of elevator poster advertising media at PT Ignite Technology Indonesia (Lifty Media). A qualitative case study approach was employed using interviews, observation, and document analysis. The findings indicate that the strategy is formulated based on audience segmentation and building context, and implemented through structured personal selling activities. IMC is reflected in message consistency, internal coordination, and the integration of physical media with digital elements. Sales improvement is understood as a strategic contribution through offer relevance, communication consistency, and client relationship management in a B2B marketing context
Co-Authors Algooth Putranto Anna Nurjanah Budi Suswanto Feby Sahri Frianto Ferdi Setiawan Ferdi Setiawan Harjono Padmono Putro Iche Hilvania Jamalullail Kornelia Johana Dacosta Laode Muhammad Assegaf Marwan Albab Mohammad Ismed Mohammad Ismed Ni Wayan Puja Savitri Pepen Sumirat Riki Khoerul Anwar Soemiadeny Soemiadeny Suparyadi Tri Satria Muhammad Wahyu Hidayat Yunita Ratmelia