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All Journal Jurnal Sain Veteriner Journal of Economic, Bussines and Accounting (COSTING) Journal of Economics Research and Social Sciences Journals of Economics and Business
Monica Septiani
Fakultas Kedokteran Hewan UGM
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Veterinary

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PENGARUH PENGGUNAAN CELEBRITY ENDORSER KOMENG PADA NIAT BELI KONSUMEN (STUDI KASUS PENGGUNA SHOPEE GEN Z DI BANDAR LAMPUNG) Efendi, Nandar; Septiani, Monica; Candra, Ade
Journals of Economics and Business Vol 4, No 1 (2024): Volume 4, No 1, 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v4i1.473

Abstract

A celebrity endorser is someone who is famous and uses public recognition to recommend or present products in advertisements to attract consumers' attention. Currently, many companies use the services of celebrity endorsers to promote their products or services to influence consumers purchasing intentions. Consumer intentions are used to predict future consumer behavior. The method used in the research is quantitative using 100 respondents from the people of Bandar Lampung City who are Gen Z and have used Shopee services. The SPSS 25.0 application was used in data analysis techniques by testing multiple linear regression and t-tests, to see the influence of celebrity endorsers on the purchasing intentions of Gen Z consumers. The partial research results show that celebrity endorsements influence the purchasing intentions of Gen Z consumers quite significantly. The influence of using celebrity endorser services can be seen from three dimensions, namely attractiveness, expertise, and trustworthiness. The celebrity endorser variable, the trustworthiness dimension, has a positive, but not significant, influence on consumer purchase intentions. Meanwhile, the dimensions of attractiveness and expertise have a positive and significant influence on consumer purchasing intentions, especially Gen-Z in Bandar Lampung City. The results of this research show that a celebrity endorser has a significant influence in advertising the products that clients want. This research has several limitations in the use of variables, so further research can add other variables to measure the effect of using celebrity endorsers on consumer purchase intentions.Keywords: Celebrity Endorser, Purchase Intention, Gen Z,  
Histopathological and Immunohistochemical Evaluation of African Swine Fever Pigs in Bali Province Septiani, Monica; Juniantito, Vetnizah; Priosoeryanto, Bambang Pontjo
Jurnal Sain Veteriner Vol 42, No 3 (2024): Desember
Publisher : Faculty of Veterinary Medicine, Universitas Gadjah Mada bekerjasama dengan PB PDHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsv.98994

Abstract

African Swine Fever (ASF) is a disease affecting pigs, caused by a double-stranded DNA virus that is not transmissible to humans or other animals. It leads to significant economic losses due to high morbidity and mortality rates, particularly in densely populated pig regions like Bali Province. During the ASF outbreak from June to December 2023, this study conducted histopathological research on clinical samples. Biological materials from twelve pigs confirmed positive for ASF via qPCR examination were histopathologically analyzed. Tissue samples from various organs underwent processing and examination using hematoxylin and eosin staining. Immunohistochemistry (IHC) was employed to detect the ASF virus’s p54 protein. Clinical symptoms, anatomical pathology, and histological examination revealed characteristic acute ASF lesions. Immunohistochemistry consistently showed p54 viral antigen distribution in mononuclear cells/macrophages across various organs, with the spleen and lymph nodes being dominant sites in 12 pigs (100%). This comprehensive study demonstrates the effectiveness of IHC in detecting the ASF virus and characterizing its histopathology.Keywords: ASF; histopathology; immunohistochemistry
PENGARUH GAYA KEPEMIMPINAN SITUASIONAL DAN DEMOKRATIS TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. KARUNIA ALAM SENTOSA ABADI (KASA) DI KABUPATEN LAMPUNG TENGAH Belinda, Arey Jessica; Septiani, Monica
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12877

Abstract

Karunia Alam Sentosa Abadi (berikutnya akan di tulis PT.KASA) beralamat di Jl. Pagar Alam, Kamp. Rengas Kec.Bekri, Lampung Tengah, merupakan suatu feedlotter yang bergerak dalam industri sapi potong. Adapun fenomena pada perusahaan ini disebabkan oleh kapasitas kandang yang demikian besar serta jumlah populasi hewan ternak yang banyak tentunya limbah yang dihasilkan banyak pula, hal ini jelas berdampak pada lingkungan sekitar karena jika tidak segera di olah menjadi pupuk maka aroma yang dihasilkan limbah tersebut dapat mengganggu kenyamanan masyarakat sekitar bahkan para karyawan itu sendiri, namun untuk mengolah limbah tersebut menjadi pupuk membutuhkan waktu yang cukup lama. Maka perlunya diterapkan gaya kepemimpinan situasional dan gaya kepemimpinan demokratis untuk dapat meningkatkan motivasi karyawan agar karyawan dapat menikmati bekerja di perusahaan tersebut dan memiliki semangat untuk berkerja lebih baik. Apabila seorang karyawan tidak memiliki motivasi kerja maka keadaan ini akan berdampak pada menurunnya prestasi kerja yang sangat merugikan bagi karyawan dan perusahaan. Hasil penelitian ini yaitu nilai f = 1122,923 > dari f tabel 3,16 dengan nilai signifikan 0,000 < 0,05 hal ini dapat disimpulkan bahwa terdapat hubungan yang signifikan antara gaya kepemimpinan situasional (X1) dan gaya kepemimpinan demokratis (X2) terhadap motivasi kerja karyawan (Y).
The Effect of Live Broadcast and Trust on Impulsive Shopping in the Purchase of H&H Skincare Products on the Tiktok Shop Application Purwanti, Dwi; Septiani, Monica
Journal of Economics Research and Social Sciences Vol. 9 No. 1: February 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v9i1.23914

Abstract

This study explores how live streaming and consumer trust affect impulsive buying behavior, particularly for H&H Skincare products on TikTok Shop. Using a quantitative approach with a questionnaire distributed to 100 respondents, multiple linear regression analysis was conducted to evaluate variable relationships. The findings suggest that live streaming significantly enhances consumer engagement and increases impulsive purchases. At the same time, trust is crucial in spontaneous buying decisions. Businesses leveraging live streaming should prioritize consumer trust to boost sales and customer retention. This research contributes to digital marketing literature by examining the synergy between live streaming and trust in shaping impulsive buying behavior. Furthermore, the results offer practical implications for businesses seeking to optimize their marketing strategies on platforms like TikTok Shop. Companies can create engaging shopping experiences and increase revenue by fostering consumer trust and leveraging live streaming. The study also recommends future research to explore additional factors influencing impulsive buying in digital marketplaces.
Co-Authors Ade Candra, Ade Bambang Pontjo Priosoeryanto Belinda, Arey Jessica Dwi Purwanti Efendi, Nandar Vetnizah Juniantito