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All Journal Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) juremi: jurnal riset ekonomi
Fajri Ramadhani
Unknown Affiliation
Economics, Econometrics & Finance Education

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Implementasi Program Shopee Streamer Academy Sebagai Strategi Humas Pemasaran Fajri Ramadhani; Renata Anisa
Lingkar Studi Komunikasi (LISKI) Vol 7 No 1 (2021): FEBRUARI 2021
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v7i1.3638

Abstract

. Seiring dengan perkembangan teknologi informasi, pertumbuhan e-commerce meningkat secara signifikan di Indonesia, salah satunya adalah Shopee. PT. Shoppe Internasional merupakan perusahaan yang bergerak di bidang pengembangan perdagangan elektronik bernama Shopee di bawah naungan SEA Group yang berkantor pusat di Singapura. Shopee berupaya untuk meningkatkan inovasi bisnis melalui peluncuran fitur livestreaming bertajuk Shopee Live. Kini, Shopee Live tengah mengembangkan program Shopee Streamer Academy guna memfasilitasi pengguna dalam mengembangkan konten yang menarik dan dapat membantu meningkatkan penjualan produk. Penelitian ini bertujuan untuk mengetahui taktik yang diimplementasikan oleh PT. Shopee International Indonesia melalui program Shopee Streamers Academy sebagai program marketing public relations perusahaan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data yang dilakukan mencakup observasi, studi literatur dan wawancara. Hasil penelitian menunjukkan bahwa PT. Shopee International Indonesia mengimplementasikan 3 taktik marketing public relations berdasarkan Marketing Public Relations Tactics from A to Z, yakni competitions, demonstrations, dan product placement guna meningkatkan penjualan produk yang dikemas melalui pengembangan konten yang menarik dari streamers. Kata Kunci: humas pemasaran, perusahaan shopee, shopee streamer academy
VALUE-BASED FIRM PERFORMANCE ANALYSIS USING EVA, MVA, AND FVA: EVIDENCE FROM PT ADHI KARYA (PERSERO) TBK Haryati, Sany; Agoes Hari Edy Wibowo; Fajri Ramadhani
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

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Abstract

Firm value creation constitutes a central objective of modern financial management, particularly for publicly listed companies operating in capital-intensive industries. This study aims to examine firm value creation at PT Adhi Karya (Persero) Tbk by applying value-based performance measurement indicators, namely Economic Value Added (EVA), Market Value Added (MVA), and Financial Value Added (FVA). The research employs a quantitative descriptive approach using secondary data derived from audited annual financial statements and stock market information over the 2021–2023 period. The findings reveal that EVA and FVA values remain consistently positive, indicating that the company has been able to generate internal economic and financial value. However, MVA values are persistently negative, suggesting that the capital market has not fully recognized the firm’s internal value creation. These results imply a divergence between internal performance and market perception. This study contributes to the literature on value-based financial management by providing empirical evidence from Indonesia’s construction sector and highlights the importance of integrating internal value creation with effective market communication strategies.
Co-Authors Agoes Hari Edy Wibowo Haryati, Sany Renata Anisa