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Idris Idris
Universitas Diponegoro
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Hak Paten Merek Sebagai Perlindungan Hukum dan Keberlanjutan Bisnis UMKM Kopi Lelet Cangkir dalam Bersaing Hersugondo Hersugondo; Sugeng Wahyudi; Ahyar Yuniawan; Idris Idris
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.257-263

Abstract

Coffee is a popular Indonesian farmer's plant, coffee products have become a drink that is much favored by all levels of society and has even become a source of foreign exchange earnings from coffee exports. The demand for good coffee for local consumption and even imports continues to increase, the proliferation of shops that provide coffee drinks is increasingly driving the increase in demand for coffee products so that it is necessary to continue to be encouraged by MSMEs that are able to provide coffee products to meet the increasing demand. People's habits and hobbies of consuming coffee encourage a lot of coffee processing businesses to appear. One of the interesting things in Rembang Regency is the habit of consuming slow coffee. Lelet Coffee. et cup Rembang Regency is one of the coffee business actors that has good business development potential. The results of the survey and observations were continued by providing managerial and entrepreneurship training as well as assistance and various facilitation. The PKM team sees that the large business value in Kopi Lelet Cangkir needs to be protected with legal protection, especially brand rights. By having a patent for the Kopi Lelet cup brand, you will be more confident in your business competition so that you will be able to have a competitive advantage and long-term business sustainability.
Hak Paten Merek Sebagai Perlindungan Hukum dan Keberlanjutan Bisnis UMKM Kopi Lelet Cangkir dalam Bersaing Hersugondo Hersugondo; Sugeng Wahyudi; Ahyar Yuniawan; Idris Idris
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.257-263

Abstract

Coffee is a popular Indonesian farmer's plant, coffee products have become a drink that is much favored by all levels of society and has even become a source of foreign exchange earnings from coffee exports. The demand for good coffee for local consumption and even imports continues to increase, the proliferation of shops that provide coffee drinks is increasingly driving the increase in demand for coffee products so that it is necessary to continue to be encouraged by MSMEs that are able to provide coffee products to meet the increasing demand. People's habits and hobbies of consuming coffee encourage a lot of coffee processing businesses to appear. One of the interesting things in Rembang Regency is the habit of consuming slow coffee. Lelet Coffee. et cup Rembang Regency is one of the coffee business actors that has good business development potential. The results of the survey and observations were continued by providing managerial and entrepreneurship training as well as assistance and various facilitation. The PKM team sees that the large business value in Kopi Lelet Cangkir needs to be protected with legal protection, especially brand rights. By having a patent for the Kopi Lelet cup brand, you will be more confident in your business competition so that you will be able to have a competitive advantage and long-term business sustainability.
Penguatan Komoditi Unggulan Masyarakat: Pengembangan Produk dan Pasar Kopi Lelet Rembang Hersugondo Hersugondo; Sugeng Wahyudi; Ahyar Yuniawan; Idris Idris
Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 5, No 2 (2022): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v5i2.2921

Abstract

Kopi adalah minuman yang berkhasiat bagi tubuh manusia. Kebutuhan akan kopi yang semakin lama semakin meningkat menjadi peluang bisnis bagi UMKM. Akan tetapi peluang tersebut masih memiliki kendala dalam proses pemasarannya. UMKM menggunakan cara yang lama, yaitu menunggu datangnya pembeli. Proses pemasaran menggunakan digitalisasi menjadi hal yang penting dalam era disrupsi, dimana hampir setiap orang memiliki handphone yang akan memudahkan setiap transaksi pembelian, sehingga harapannya akan meningkatkan penjualan produk UMKM Kopi Lelet Rembang. Undip sebagai salah satu inkubator bisnis memiliki kepedulian untuk meningkatkan dan mengembangkan kualitas UMKM. Metode kegiatan pengabdian yang dilaksanakan dengan pendampingan, yaitu memberikan pelatihan langsung kepada masyarakat selama lebih kurang 1 bulan, dengan memberikan pelatihan dan fasilitas website e-commerce. Indikator ketercapaian program yaitu dengan  perubahan mindset UMKM Kopi Lelet dalam hal pentingnya kemampuan manajerial dalam mengelola usaha, profesionalitas serta quality control.
Co-Authors Ahyar Yuniawan Hersugondo Sugeng Wahyudi, Sugeng