Heru Irianto
Program Studi Agribisnis Fakultas Pertanian Universitas Sebelas Maret

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TAMPILAN PRODUKSI KAMBING PERANAKAN ETAWA (PE) JANTAN YANG DIBERI PAKAN SUPLEMEN UREA MOLLASSES MINERAL BLOK PLUS ANTIHELMINTIC AGENTS (UMMB PLUS) Lutojo Lutojo; Heru Irianto
Caraka Tani: Journal of Sustainable Agriculture Vol 26, No 1 (2011): March
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1231.515 KB) | DOI: 10.20961/carakatani.v26i1.14088

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan UMMB Plus terhadap performan/tampilan produksi kambing PE jantan. Materi yang digunakan adalah kambing PE jantan sebanyak 15 ekor yang dibagi dalam tiga macam perlakuan dan lima ulangan. Adapun perlakuan yang diberikan adalah P0 (60 hijauan), P1 (hijauan + konsentrat), dan P2 (hijauan + UMMB Plus). Parameter yang diamati meliputi konsumsi pakan, pertambahan bobot badan harian (PBBH), konversi pakan, dan feed cost per gain. Data konsumsi, PBBH dan konversi pakan dianalisis variansi Rancangan Acak Lengkap (RAL), sedangkan untuk feed cost per gain diperoleh secara deskriptif. Hasil penelitian menunjukkan bahwa rata-rata dari ketiga perlakuan yaitu P0, P1, dan P2 berturut-turut untuk konsumsi bahan kering harian (kg) 0,42, 0,86, dan 0,63, PBBH (kg/hari) 0,01; 0,05; 0,02, konversi pakan 42,00, 17,28, dan 31,62. Sementara untuk feed cost per gain (Rp) 52.500,00, 30.282,21, 91,327,21. Hasil analisis variansi untuk konsumsi BK, PBBH, dan konversi pakan menunjukkan adanya perbedaan yang nyata. Kesimpulan dari hasil penelitian ini adalah penggunaan pakan supplemen UMMB Plus memberikan tampilan produksi kambing PE jantan yang lebih baik disbanding pemeliharaan dengan pakan hijauan, akan tetapi lebih rendah disbanding penggunaan konsentrat.
ANALISIS VALUE CHAIN DAN EFISIENSI PEMASARAN AGRIBISNIS JAMUR KUPING DI KABUPATEN KARANGANYAR HERU IRIANTO; EMY WIDIYANTI
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 9, No 2 (2013): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v9i2.48832

Abstract

The objective of research is to study the value chain and efficiency of jamur kuping (wood ear or cloud ear mushroom) agribusiness in Karanganyar Regency of Central Java. The data collection was conducted with interview technique, using questionnaire prepared previously. Meanwhile the sample was taken using non-probabilistic technique with seeder as the entry point that was investigated using snowball system to obtain the sample from the next point to the consumer. From this technique, 47 samples were obtained consisting: 2 seeders (the one who cultivate the seed), 12 bagloger, 21 farmers, 12 traders with varied level.
KAJIAN KERAGAAN PASAR DAN DAYA SAING KOMODITAS TEMBAKAU SEBAGAI DAMPAK PERUBAHAN IKLIM DI KABUPATEN GROBOGAN ENDANG SITI RAHAYU; HERU IRIANTO
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 9, No 2 (2013): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v9i2.48827

Abstract

This research aim to know performance of market and competitivenessof commodity tobacco as impact alteration of climate in Grobogan Sub-Province. Research is performed with survey method, which is performed to tobacco farmer andmarketer of tobacco. Location was determined by sampling stage from district level and countryside at area sentra production tobacco that is Tanggungharjo District, Tegowanu, Purwodadi and Toroh, at each of district is taken by random 2 country side and is taken by respondent farmer 30 at each of countryside at simple randomsampling, so that the total respondent 120 farmer.
Evaluasi Strategi Bersaing Teh Botol Sosro di Kota Surakarta (Pendekatan Competitive Profile Matrix) Inesya Nur Rohmah; Heru Irianto; Minar Ferichani
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1544

Abstract

The increasing popularity of packaged tea beverages has encouraged many companies to launch tea drink products and compete to gain positive consumer responses. This competitive condition demands that Teh Botol Sosro understand its market position and develop effective strategies to maintain and expand its market share. Therefore, this study applies the Competitive Profile Matrix (CPM) to analyze Teh Botol Sosro's market position in Surakarta, the first study in this context. The research aims to identify the key competitive factors, evaluate Teh Botol Sosro's position, and formulate alternative strategies to enhance its competitiveness. The research method is descriptive, with a purposive location selection in Surakarta. Key informants include the Area Sales Manager, Sales Supervisor, and Distributor Supervisor of PT Sinar Sosro in Surakarta City, with samples selected using accidental sampling. The data used includes primary and secondary data collected through observation, interviews, and documentation, then analyzed using the CPM analytical tool. Research findings showed that the primary competitive factors for Teh Botol Sosro include freshness of taste, tea fragrance, product size variations, packaging design, price, advertising, brand image, discounts, and distribution. Based on the CPM, Teh Botol Sosro ranks second, excelling in brand image, advertising, packaging design, and product size variations, but still competes closely with Teh Pucuk Harum, which holds the first position. The recommended alternative strategies include (1) maintaining performance on superior attributes, (2) benchmarking against competitors in aspects of freshness of taste, tea fragrance, nutrition, and price, and (3) enhancing discount and distribution strategies. This study is expected to provide insights into understanding the factors influencing consumer preferences and support the development of adaptive agribusiness strategies in the ready-to-drink tea industry.