Article Per Year (5 Year)
p-Index From 2021 - 2026
1.633
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management Proceeding SENDI_U JMM (Jurnal Masyarakat Mandiri) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat International Journal of Multidisciplinary Sciences and Arts
Mulyo Budi Setiawan
Universitas Islam Sultan Agung Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search
Journal : Students

 1   2 
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP TINGKAT KEPUASAN KONSUMEN (Studi Pada Konsumen Sirup CV Kawista Dewa Burung Rembang) Awang Ardian Saputra, 15.05.51.0089; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of price perception, product quality and promotion on the level of customer satisfaction. The population in this study were consumers who purchased products at CV Kawista Rembang Bird God. Sampling is done by Purposive sampling technique, namely deliberate sampling in accordance with the required sample requirements, the number of samples taken is 100 respondents. The collected data was analyzed using factor analysis to test the validity of statement items, Cronbach alpha to test instrument reliability, and regression analysis to test the effect of the independent variables tested on the level of customer satisfaction. The results of this study indicate that product quality, price perception, and promotion have a positive and significant e,ffect on the level of customer satisfaction on CV Kawista Burung Dewa.
PENGARUH GAYA HIDUP , CITRA MEREK DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN HIJAB ZOYA (Studi Empiris Pada Konsumen Hijab Zoya di Kota Semarang) Lia Novitasari, 15.05.51.0241; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to examine and analyze the influence of lifestyle, brand image, and celebrity endorser on Zoya hijab purchasing decisions. The research uses survey methods with questionnaires as a data collection tool. The population of this study is all people in the city of Semarang. The research sampling technique was purposive sampling with the criteria of consumers who had bought and used Zoya's hijab. Data analysis using multiple linear regression. The results showed that lifestyle has a positive and significant effect on purchasing decisions. Furthermore, brand image has a negative and not significant effect on purchasing decisions and celebrity endorser has a positive and significant effect on purchasing decisions.
PENGARUH DESAIN PRODUK KELENGKAPAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI SEMARANG Juliana Devi Purnama Putri, 15.05.51.0263; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine how much influence the product design, product completeness, and price on the purchasing decision of EIGER products in Semarang. And this research also aims to analyze the most dominant factors affecting purchasing decisions on EIGER products in Semarang. The population used in this study is consumers who buy EIGER products in Semarang. The sample in this study were 100 respondents and the technique used was a non-probability sampling technique with a purposive sampling approach (sampling based on certain considerations). The analytical method used is quantitative analysis, namely multiple regression analysis. Based on the t test, it can be seen that the complete product and price variables have a positive and significant effect on purchasing decisions while the product design variables have a positive and not significant effect on the purchasing decisions of EIGER products in Semarang.
PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Warung Susu Segar (STMJ) Karangdoro Semarang) Tri Hartini, 15.05.51.0167; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of product quality, price, and location on consumer purchasing decisions at Warung Susu Segar (STMJ) Karangdoro Semarang. The sampling method used was purposive sampling, with the number of data processed as many as 100 respondents. The analytical method used is the validity test, reliability test, multiple regression analysis, F test and t test. Partially the results of this study indicate that product quality has a positive and significant effect on purchasing decisions, prices have a positive and significant effect on purchasing decisions, location has a positive and significant effect on purchasing decisions. Simultaneously product quality, price and location have a positive and significant effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA (Studi Pada Konsumen Sepeda Motor di CM JAYA Rembang) Winda Noor Alfiani, 15.05.51.0043; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine and analyze the effect of product quality, brand image and price perception on the purchase decisions of Honda motorcycles (a case study on motorcycle consumers in CM JAYA Rembang). This study uses purposive sampling research using a questionnaire to 100 respondents. Data analysis techniques are used with multiple linear regression. The results of the analysis can be concluded that: (a) Product quality has a significant effect on purchasing decisions of Honda motorcycles in Rembang City. (b) Brand image has a positive and significant effect on purchasing decisions of Honda motorcycles in Rembang City. (c) Price perception has a positive and significant effect on purchasing decisions of Honda motorcycles in Rembang City.
Co-Authors 07.05.51.0107 Jaelani Sidik Achmad Badjuri Agung Nusantara Ali Maskur Amalia Octavanda, 14.05.51.0119 Amelia Rezky Nur Mutia, 14.05.51.0245 Awang Ardian Saputra, 15.05.51.0089 Ayu Krisnintliana, 14.05.51.0236 Ayu Krisnintliana, 14.05.51.0236 Darmawan, Aldi Taufik Dian Kristiawan Nugroho Ditto Putra Aryanansa, 12.05.51.0076 Ditto Putra Aryanansa, 12.05.51.0076 Fajar Pradana Isworo Nugroho Jacobus Widiatmoko, Jacobus Juliana Devi Purnama Putri, 15.05.51.0263 Kentris Indarti Lia Novitasari, 15.05.51.0241 Nawatmi, Sri Nawatmi Ottavia, Niendi Devie Rofiul Nizar, 14.05.51.0120 Septiana Chyntia dewi, 15.05.51.0035 Sri Isnowati Sri Mulyani Sri Nawatmi Suryaningrum, Andarista Yulian Tri Hartini, 15.05.51.0167 Winda Noor Alfiani, 15.05.51.0043