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PENGARUH HARGA, ATRIBUT PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM DI KECAMATAN PEDURUNGAN Jaelani Sidik, 07.05.51.0107; Setiawan, Mulyo Budi
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Level emulation of corporate world in Indonesia very tight, because each company ever can improve market compartment and reach for new consumer. Company have to earn to determine correct marketing strategy to be its effort can stay and win emulation, so that the intention of the company can reach. Producer shall have knowledge consumer appetite related to price, product attribute and advertisement which good for knowing how third the factor can influence consumer in buying Gudang Garam cigarette. Target of this research is to know influence of price, product attribute, and advertisement to decision of purchasing of Gudang Garam cigarette in District of Pedurungan. Population in this research is all society exist in district of Pedurungan, while sampel the taken is counted 100 responder with method of convenience samples (election of sampel pursuant to amenity), that is method chosen sampel of population element which data is easy to got by researcher. As for analysis method the used is examination of data instrument, analyse doubled linear regresi, examination of hypothesis t-test and coefficient of determinasi. From calculation of t hitung price variable (X1) known by number of t hitung = 4,932 > t tables of 1,661 so that signifikan. Matter this means price have an effect on positive and signifikan to decision of proven purchasing. From calculation of t hitung product attribute variable (X2) known by number of t hitung = 3,363 > t tables of 1,661 so that signifikan. Matter this means product attribute have an effect on positive and signifikan to decision of proven purchasing. From calculation of t hitung advertisement variable (X3) known by number of t hitung = 3,278 > t tables of 1,661 so that signifikan. Matter this means advertisement have an effect on positive and signifikan to decision of proven purchasing. Result of analysis go into effect for all population (entire/all society). Key words : Price, Attribute Product, Advertisement, Decision of Purchasing.

PENGARUH CITRA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (STUDI PADA PELANGGAN GO-JEK DI SEMARANG) Ditto Putra Aryanansa, 12.05.51.0076; Setiawan, Mulyo Budi
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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This study attempts to analyze influence imagery and the quality of care of customer loyalty with satisfaction customers as variable intervening a study of Go-Jek Semarang.The population in this study is the customer Go-JekSemarang.The sample was conducted by using the method purposive sampling. With the results of the spread of the questionnaire obtained sample which used sample obtained a hundred people .The results of the study showed that (1) Noted for his imagery significant impact on customer satisfaction , (2) The quality of services has no significant impact on customer satisfaction , (3) Noted for his imagery of its effect on customer loyalty , (4) The quality of services has no significant impact on customer loyalty , (5) Significant impact on the customer satisfaction in customer loyaltyKeywords: Image, quality of services customer satisfaction, and customer loyalty

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa/i Unisbank Semarang pengguna Smartphone Samsung) Ayu Krisnintliana, 14.05.51.0236; Setiawan, Mulyo Budi
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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The purpose of this study to determine whether there is influence of product quality, brand image and price perception of Samsung Smartphone purchase decision. The result of the analysis is the quality of the product has no effect and significant so that all changes - changes that occur in the variable purchase decision is not influenced by product quality veriabel. Furthermore, the brand image does not have a positive and significant impact so that any changes that occur in the purchase decision variable are not affected by the brand image variable. While the perception of the price has a positive and significant effect so it can be stated that the perception of the price can affect the purchase decision. It is known that the value of Adjusted R Square is 0,535 which means that 53,5% of variation of purchasing decision can be explained by product quality variable, brand imageand price perception.Keywords: product quality, brand image, price perception and purchase decision

PENGARUH CITRA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (STUDI PADA PELANGGAN GO-JEK DI SEMARANG) Ditto Putra Aryanansa, 12.05.51.0076; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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This study attempts to analyze influence imagery and the quality of care of customer loyalty with satisfaction customers as variable intervening a study of Go-Jek Semarang.The population in this study is the customer Go-JekSemarang.The sample was conducted by using the method purposive sampling. With the results of the spread of the questionnaire obtained sample which used sample obtained a hundred people .The results of the study showed that (1) Noted for his imagery significant impact on customer satisfaction , (2) The quality of services has no significant impact on customer satisfaction , (3) Noted for his imagery of its effect on customer loyalty , (4) The quality of services has no significant impact on customer loyalty , (5) Significant impact on the customer satisfaction in customer loyaltyKeywords: Image, quality of services customer satisfaction, and customer loyalty

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa/i Unisbank Semarang pengguna Smartphone Samsung) Ayu Krisnintliana, 14.05.51.0236; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study to determine whether there is influence of product quality, brand image and price perception of Samsung Smartphone purchase decision. The result of the analysis is the quality of the product has no effect and significant so that all changes - changes that occur in the variable purchase decision is not influenced by product quality veriabel. Furthermore, the brand image does not have a positive and significant impact so that any changes that occur in the purchase decision variable are not affected by the brand image variable. While the perception of the price has a positive and significant effect so it can be stated that the perception of the price can affect the purchase decision. It is known that the value of Adjusted R Square is 0,535 which means that 53,5% of variation of purchasing decision can be explained by product quality variable, brand imageand price perception.Keywords: product quality, brand image, price perception and purchase decision

ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN PRODUK KOSMETIK WARDAH DI KOTA SEMARANG Amalia Octavanda, 14.05.51.0119; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to analyze the influence of brand image, product quality, customer satisfaction on customer loyalty at customer wardah cosmetics in Semarang City.The population in this study is customer of wardah cosmetics in Semarang City. and got 100 respondent sampling. Based on the analysis can be concluded that there is significant effect of brand image variable to customer loyalty, and significant affect of product quality variable to customer loyalty. There is significant effect of customer satisfaction variable of customer loyalty. The result of the research shows that the ability of the model to explain correctly the effect of brand image, product quality, and customer satisfaction is 54,0% on customer loyalty. While the other by 46,0% influenced by other variable. Keywords : brand image, product quality, customer satisfaction and customer loyalty

ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE DI KOTA SEMARANG Amelia Rezky Nur Mutia, 14.05.51.0245; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This research will analyze the effect of product quality, price perception and brand image on purchasing decision on iphone smartphone in Semarang city by taking 105 respondents. From the result of this research, there are negative and insignificant influe . nce between product quality to decision of iphone smartphone purchase in Semarang city. There is positive and insignificant influence between price perception to decision of iphone smartphone purchase in Semarang city, And There is positive and significant influence between brand image to decision to buy iphone smartphone in semarang city. Results are still limited in scope, so the conclusions of this study can not be generalized. Keywords: Product Quality, Price Perception, Brand Image, Purchase Decision.

PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE LENOVO DI KOTA DEMAK Rofiul Nizar, 14.05.51.0120; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This research aims to find out the influence of brand image, price, and product quality toward buying decision of smartphone Lenovo on people at Demak city. The population in this research is the people in Demak who make purchases and use Lenono smartphones. Sampling using Purposive Sampling technique and the questionnaires are distributed to 97 respondent. Data analysis techniques used in this research is validity test, reliability test, normality test, multikoliniarity test, heteroskedastisity test and multiple linier regression. The result of this research showed that brand image and quality of product has significant and positive influence toward buying decision. Nevertheless the price did not significantly influence with positive direction to the buying decision. Keywords: Brand Image, Price, Quality of Product, Buying Decision

PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE LENOVO DI KOTA DEMAK Rofiul Nizar, 14.05.51.0120; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This research aims to find out the influence of brand image, price, and product quality toward buying decision of smartphone Lenovo on people at Demak city. The population in this research is the people in Demak who make purchases and use Lenono smartphones. Sampling using Purposive Sampling technique and the questionnaires are distributed to 97 respondent. Data analysis techniques used in this research is validity test, reliability test, normality test, multikoliniarity test, heteroskedastisity test and multiple linier regression. The result of this research showed that brand image and quality of product has significant and positive influence toward buying decision. Nevertheless the price did not significantly influence with positive direction to the buying decision. Keywords: Brand Image, Price, Quality of Product, Buying Decision

PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT POS INDONESIA (PERSERO) Septiana Chyntia dewi, 15.05.51.0035; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to find out: (1) The magnitude of the influence of Service Quality on Customer Satisfaction of PT Pos Indonesia (Persero); (2) The magnitude of the effect of Price on Customer Satisfaction PT. Pos Indonesia (Persero); (3) The magnitude of the influence of Promotion on Customer Satisfaction PT. Pos Indonesia (Persero). The population in this study are all customers who use shipping services at PT Pos Indonesia (Persero). The number of samples used in this study were 100 respondents. The sampling technique in this study was using purposive sampling techniques. Data collection techniques are done by distributing questionnaires. Data analysis techniques used include description of research data, validity test, reliability test, prerequisite test analysis and hypothesis testing. Multiple linear regression test results show that service quality has a positive and significant effect on customer satisfaction, price does not have a significant effect on customer satisfaction, and promotion does not significantly influence customer satisfaction.

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