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All Journal Produktif : Jurnal Ilmiah Pendidikan Teknologi Informasi JURNAL LENTERA BISNIS Komversal: Jurnal Komunikasi Universal
Abdur Razak
Politeknik LP3I Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Implementasi Pemasaran Digital dalam Meningkatkan Pendapatan Pelaku UMKM Pamokolan Ciamis Bambang Suprayogi; Abdur Razak
Produktif : Jurnal Ilmiah Pendidikan Teknologi Informasi Vol. 3 No. 2 (2019): Produktif: Jurnal Ilmiah Pendidikan Teknologi Informasi
Publisher : Program Studi Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasaran Digital yang diterapkan UMKM desa pamokolan, terkait berdasarkan pada Segmentasi Pasar, Target Pasar, Diferensiasi dan Positioning untuk kalangan menengah kebawah, menengah keatas karena harga yang diberikan lebih murah dari harga pasaran umum kecuali produk yang segmentasinya semua kalangan. Kendala yang terjadi adalah Kurangnya Promosi secara Digital dalam memasarkan produk, tidak adanya Database UMKM yang secara Elektronik , tidak ada promosi secara efektif dan efesien dan belum terbentuknya suatu Aplikasi Digital yang membantu untuk mempromosikan dan perapihan database UMKM.
Strategi Marketing Public Relations Kerupuk Seblak Kering UMKM Cilaku Cianjur Genik Puji Yuhanda; Abdur Razak
KOMVERSAL Vol 3 No 1 (2021): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v3i1.491

Abstract

ABSTRACT This study aims to determine the marketing public relations strategy used by small and medium enterprises to boost image enhancement and product sales revenue. This research uses qualitative research with descriptive analysis method. There is also a research data collection technique conducted by the author is by means of interviews, literature study, observation. The results showed that the marketing public relations strategy had a positive impact. This is indicated by the consistent marketing of products from warung to warung (push). The pull technique has also been carried out by utilizing online media (shopee) marked by an increase in sales turnover in the August-November 2020 period when compared to 2019 revenue in the same month range. There is also social media that is used in marketing seblak dry cracker products, namely by using Facebook and Shopee accounts. The impact of research can become a reference experience for similar businesses as well as new knowledge about push and pull strategies in public relations marketing strategies. Keywords: Marketing public relations, strategy push, pull, pass, MSME ABSTRAK Penelitian ini bertujuan mengetahui strategi marketing public relations yang digunakan oleh usaha kecil menengah untuk mendongkrak peningkatan citra dan pendapatan penjualan produk. Penelitian ini menggunakan jenis penelitian kualitatif dengan metode deskriptif analisis. Ada pun teknik pengumpulan data penelitian yang dilakukan penulis adalah dengan cara wawancara, studi literatur, observasi. Hasil penelitian menunjukkan bahwa strategi marketing public relations berdampak positif. Hal itu ditandai dengan pemasaran produk yang dilakukan secara konsisten dari warung ke warung (push). Teknik pull juga telah dilakukan dengan memanfaatkan media online (shopee) ditandai dengan peningkatan omzet penjualan pada periode Agustus-November 2020 jika dibandingkan pendapatan 2019 pada rentang bulan yang sama. Ada pun media sosial yang digunakan dalam memasarkan produk kerupuk seblak kering yaitu dengan memanfaatkan akun facebook dan shopee. Dampak penelitian bisa menjadi rujukan pengalaman bagi usaha sejenis juga ilmu baru tentang strategi push dan pull dalam strategi marketing public relations. Kata kunci: Marketing public relations, strategi push, pull, pass, UMKM
OPTIMALISASI DIGITAL ECONOMY DAN BRAND IDENTITY DALAM IMPLEMETASI DIGITALISASI UMKM PETANI KOPI GUNA PENINGKATAN PEMBERDAYAAN MASYARAKAT KELOMPOK TANI JAWA BARAT Bambang Suprayogi; Abdur Razak; Muhammad Ridwansyah
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1321

Abstract

Product packaging and Brand of UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province greatly influence the way customers view products, and with the implementation of the digital economy, this can help business income and with the running of this business well, it can continue to increase the income of UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province. The role of the Digital Economy in terms of product packaging and Brand in UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province facilitates the sales process, facilitates payment transactions and helps product marketing. Specifically, UMKM in this study are UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province who are not yet productive, economically independent and have not been effective in using technology in the management and Marketing of UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province which are still limited.
Co-Authors Bambang Suprayogi Bambang Suprayogi Genik Puji Yuhanda Muhammad Ridwansyah