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All Journal JURNAL LENTERA BISNIS ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Muhammad Ridwansyah
Politeknik LP3I Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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OPTIMALISASI DIGITAL ECONOMY DAN BRAND IDENTITY DALAM IMPLEMETASI DIGITALISASI UMKM PETANI KOPI GUNA PENINGKATAN PEMBERDAYAAN MASYARAKAT KELOMPOK TANI JAWA BARAT Bambang Suprayogi; Abdur Razak; Muhammad Ridwansyah
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1321

Abstract

Product packaging and Brand of UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province greatly influence the way customers view products, and with the implementation of the digital economy, this can help business income and with the running of this business well, it can continue to increase the income of UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province. The role of the Digital Economy in terms of product packaging and Brand in UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province facilitates the sales process, facilitates payment transactions and helps product marketing. Specifically, UMKM in this study are UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province who are not yet productive, economically independent and have not been effective in using technology in the management and Marketing of UMKM Coffee Farmers in Cilengkrang District, Bandung Regency, West Java Province which are still limited.
Hubungan Promosi Dan Harga Terhadap Keputusan Aplikan Dalam Memilih Kuliah Di Politeknik LP3I Bandung Abdur Razak; Bambang Suprayogi; Andina Dwijayanti; Yuyun Taufik; Muhammad Ridwansyah
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.2962

Abstract

This study aims to analyze the relationship between promotion and price on applicants' or prospective new students' decisions in choosing a university. A quantitative approach using explanatory methods was applied by distributing questionnaires to prospective new students as the primary instrument, which were then analyzed using multiple linear regression analysis. The research findings revealed that promotion and price variables, both partially and simultaneously, have a positive and significant influence on student choice decisions. Specifically, prospective new students perceive price as an indicator of educational quality, strengthening their confidence in their choice of institution. The implications of these results emphasize the need for integration between persuasive marketing communications and tuition policies commensurate with the value of the service. Future research is expected to explore additional variables such as facilities and institutional image to provide a more comprehensive picture for higher education management in formulating recruitment strategies.  
Co-Authors Abdur Razak Abdur Razak Andina Dwijayanti Bambang Suprayogi Bambang Suprayogi Yuyun Taufik