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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA)
Winarsih Winarsih
Universitas An Nuur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Break Even Point untuk Meningkatkan Tingkat Penjualan Rengginan Istimewa Cap Bawang di Kecamatan Pringsurat Kabupaten Temanggung Winarsih Winarsih; Sri Martono
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Vol 3 No 4 (2021): JIMMBA
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v3i4.892

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya laba yang diperoleh, pengusaha terlebih dahulu harus mengetahui tingkat Break Even Point (BEP) yang dicapai yaitu keadaan dimana perusahaan tidak mengalami kerugian maupun keuntungan. Karena ingin mengetahui pada tingkat volume berapa, penjualan Rengginan Istimewa Cap Bawang mengalami Break Even Point. Jenis penelitian yang digunakan dalam penelitian ini yaitu penelitian deskripsi dengan pendekatan kuantitatif, sumber adta yang digunakan adalag data sekunder dengan Teknik pengumpulan data keuangan Rengginan Istimewa Cap Bawang di Kecamatan Pringsurat Kabupaten Magelang. Dari perhitungan diatas jumlah barang yang dijual periode Mei 2021 agar home industri Rengginan Cap Bawang mencapai Break Even Point adalah sebesar 19,46 unit atau saat melakukan penjualan sebesar Rp. 388.568,00. Jika melebihi Break Even Point berarti mengalami keuntungan tapi jika kurang dari Break Even Point maka akan mengalami kerugian. Margin Of Safety menunjukkan jarak antar penjualan yang direncanakan dengan penjualan pada Break Even Point. Dengan demikian Margin Of Safety juga menggambarkan batas jarak, dimana jika berkurangnya penjualan melampaui batas jarak tersebut perusahaan akan menderita kerugian. Semakin kecil Margin Of Safety berarti semakin cepat perusahaan menderita kerugian. Margin of Safety Mei 2021 yaitu 5,94% atau Rp. 56.430,00.
Esprit De Corps Mediates The Influence Of Participative Leadership And Employee Engagement On Employee Performance: Case Study In A Healthcare Company Fariha Azzahra; Winarsih Winarsih; Wahyu Hermawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7263

Abstract

This study aims to analyze how the influence of participative leadership and employee engagement on esprit de corps and analyze the influence of participative leadership and employee engagement on employee performance through esprit de corps. the population in this study amounted to 358 respondents. the research sample used the slovin formula with random sampling technique so that a sample of 189 nurses was obtained at rsud dr. r. soedjati soemoediardjo purwodadi grobogan. analysis techniques using structural equation modeling (sem) amos 22. the results showed that participative leadership and employee engagement had a significant positive effect on esprit de corps, participative leadership had a significant positive effect on employee erformance and esprit de corps mediated participative leadership on employee performance and employee engagement on employee performance. further research can add research variables to better understand the factors that improve nurse performance in hospitals.
Analysis Of Factors That Drive Purchase Intention On The Local Brand Careso Winarsih Winarsih; Fariha Azzahra; Dasa Amelia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9104

Abstract

The positive growth of the local perfume industry is driven by increasing public interest in unique, high-quality, affordable fragrances that reflect local wisdom. Statista Market Insights projects that Indonesia's perfume market revenue will reach US$440.9 million, or approximately Rp 6.9 trillion, by 2024, with 70% contribution from non-luxury perfumes. The current investigation is conducted to investigate the effect of Social media advertising, personal branding owner and influencer collaboration marketing on purchase intention of local brand Careso. A quantitative method framework was applied in this study. The sampling method implemented was purposive sampling, involving 96 respondents who actively accessed social media, particularly TikTok and Instagram. The data collection process was carried out through a structured questionnaire and subsequently analyzed with SPSS software, utilizing multiple linear regression analysis, t-test procedures and coefficient determination analysis. The findings indicated Social media advertising, personal branding owner and influencer collaboration marketing had a significant influence on purchase intention. But the coefficient of determination analysis shows the result r-square value of 0.238 its means that all independent variable has an influence on puchase intention anly 23,8% while the remaining 76,2% is influenced by other factors not observed in this research.
ENHANCING MARKETING PERFORMANCE: MODERATION ROLE OF AI MARKETING STUDY AT PT. WORLD INNOVATIVE TELECOMUNICATIONS-OPPO BIG SEMARANG Winarsih Winarsih; Fariha Azzahra; Andreas Onky A; Dela Tri Mulyani; Ira Serliyana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y1f1g827

Abstract

Effective marketing strategies to optimize product sales are increasingly essential in facing of intensifying competition, particularly by focusing on marketing performance. The purpose of this study is to analyze the effects of product innovation strategy, digital marketing campaign, and customer engagement on marketing performance, as well as the moderating role of AI marketing in strengthening these relationships. This study adopts a quantitative research approach. Data were collected through a questionnaire, and the sampling technique employed was a census sampling method involving 225 respondents. Data analysis was conducted using the SEM-PLS method with SmartPLS 4.0 software. The findings reveal that product innovation and digital marketing campaigns do not have a significant effect on marketing performance, whereas customer engagement has a significant positive effect on marketing performance. Furthermore, the moderating role of AI marketing was found to be insignificant in enhancing the relationships between product innovation, digital marketing campaigns, and customer engagement on marketing performance.
Co-Authors Andreas Onky A Dasa Amelia Dela Tri Mulyani Fariha Azzahra Ira Serliyana Sri Martono Wahyu Hermawan