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All Journal EkoBis ( Ekonomi & Bisnis ) Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ)
Fariha Azzahra
Universitas An Nuur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Esprit De Corps Mediates The Influence Of Participative Leadership And Employee Engagement On Employee Performance: Case Study In A Healthcare Company Fariha Azzahra; Winarsih Winarsih; Wahyu Hermawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7263

Abstract

This study aims to analyze how the influence of participative leadership and employee engagement on esprit de corps and analyze the influence of participative leadership and employee engagement on employee performance through esprit de corps. the population in this study amounted to 358 respondents. the research sample used the slovin formula with random sampling technique so that a sample of 189 nurses was obtained at rsud dr. r. soedjati soemoediardjo purwodadi grobogan. analysis techniques using structural equation modeling (sem) amos 22. the results showed that participative leadership and employee engagement had a significant positive effect on esprit de corps, participative leadership had a significant positive effect on employee erformance and esprit de corps mediated participative leadership on employee performance and employee engagement on employee performance. further research can add research variables to better understand the factors that improve nurse performance in hospitals.
Analysis Of Factors That Drive Purchase Intention On The Local Brand Careso Winarsih Winarsih; Fariha Azzahra; Dasa Amelia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9104

Abstract

The positive growth of the local perfume industry is driven by increasing public interest in unique, high-quality, affordable fragrances that reflect local wisdom. Statista Market Insights projects that Indonesia's perfume market revenue will reach US$440.9 million, or approximately Rp 6.9 trillion, by 2024, with 70% contribution from non-luxury perfumes. The current investigation is conducted to investigate the effect of Social media advertising, personal branding owner and influencer collaboration marketing on purchase intention of local brand Careso. A quantitative method framework was applied in this study. The sampling method implemented was purposive sampling, involving 96 respondents who actively accessed social media, particularly TikTok and Instagram. The data collection process was carried out through a structured questionnaire and subsequently analyzed with SPSS software, utilizing multiple linear regression analysis, t-test procedures and coefficient determination analysis. The findings indicated Social media advertising, personal branding owner and influencer collaboration marketing had a significant influence on purchase intention. But the coefficient of determination analysis shows the result r-square value of 0.238 its means that all independent variable has an influence on puchase intention anly 23,8% while the remaining 76,2% is influenced by other factors not observed in this research.
DILEMA GEN Z DI DUNIA KERJA : BURNOUT ATAU QUIET QUITTING? Indah Rahayu; Fariha Azzahra; Dita Prameswari; Dinda Putri Ramadhani; Adela Eka Ayu Trisiana
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.2.96-114

Abstract

The phenomenon of quiet quitting is increasingly prevalent among Generation Z, which is a condition when employees only carry out minimum tasks without emotional involvement in work. One of the factors that influences this behavior is burnout. This study aims to analyze the effect of burnout on quiet quitting with work engagement as a moderating variable in Generation Z employees. This study uses a quantitative approach through a survey of 90 Generation Z  respondents in Grobogan Regency with a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS version 4.0. The results of the study showed that burnout had a positive and significant effect on quiet quitting, and a negative and significant effect on work engagement. Meanwhile, work engagement had a significant negative effect on quiet quitting, and significantly mediated the relationship between burnout and quiet quitting. The uniqueness of this study lies in the discovery of emotional exhaustion as the most dominant indicator of burnout and emotional disengagementas the highest indicator of quiet quitting. In addition, dedication as the main dimension of work engagement has been shown to be able to weaken the effect of burnout on quiet quitting. These findings provide a practical contribution for organizations to suppress quiet quitting behavior by strengthening employee work engagement.
ENHANCING MARKETING PERFORMANCE: MODERATION ROLE OF AI MARKETING STUDY AT PT. WORLD INNOVATIVE TELECOMUNICATIONS-OPPO BIG SEMARANG Winarsih Winarsih; Fariha Azzahra; Andreas Onky A; Dela Tri Mulyani; Ira Serliyana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y1f1g827

Abstract

Effective marketing strategies to optimize product sales are increasingly essential in facing of intensifying competition, particularly by focusing on marketing performance. The purpose of this study is to analyze the effects of product innovation strategy, digital marketing campaign, and customer engagement on marketing performance, as well as the moderating role of AI marketing in strengthening these relationships. This study adopts a quantitative research approach. Data were collected through a questionnaire, and the sampling technique employed was a census sampling method involving 225 respondents. Data analysis was conducted using the SEM-PLS method with SmartPLS 4.0 software. The findings reveal that product innovation and digital marketing campaigns do not have a significant effect on marketing performance, whereas customer engagement has a significant positive effect on marketing performance. Furthermore, the moderating role of AI marketing was found to be insignificant in enhancing the relationships between product innovation, digital marketing campaigns, and customer engagement on marketing performance.
Co-Authors Adela Eka Ayu Trisiana Andreas Onky A Dasa Amelia Dela Tri Mulyani Dinda Putri Ramadhani Dita Prameswari Indah Rahayu Ira Serliyana Wahyu Hermawan Winarsih Winarsih