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Bernard Edwin Silaban
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS PENGARUH EBIT, EAT, EPS, DER DAN HARGA SAHAM TERHADAP PER PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ45 PERIODE 2011-2014 Bernard Edwin Silaban; Fatima Az Zahra
ESENSI: Jurnal Manajemen Bisnis Vol 20 No 3 (2017): JURNAL ESENSI
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.643 KB) | DOI: 10.55886/esensi.v20i3.29

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui ada tidaknya pengaruh signifikan EBIT, EAT, EPS, DER dan Harga Saham secara simultan dan parsial terhadap Price Earning Ratio perusahaan yang termasuk dalam Indeks LQ45 periode 2011-2014. Pengambilan sampel menggunakan metode purposive sampling, dan jumlah sampel hasil penyeleksian yang sesuai kriteria adalah 20 perusahaan. Data yang digunakan adalah data sekunder dari laporan keuangan perusahaan yang terdaftar di BEI tahun 2011-2014. Metode analisis data adalah Uji Asumsi Kasik, Regresi Linier Berganda, Koefisien Determinasi, Uji F dan Uji t. Hasil penelitian menunjukkan bahwa secara simultan variabel EBIT, EAT, EPS, DER, dan Harga Saham berpengaruh signifikan terhadap PER dengan besarnya pengaruh adalah 68,4%. Dan dari pengujian secara parsial menunjukkan EBIT dan Harga Saham berpengaruh positif dan signifikan terhadap PER. Sedangkan EAT, EPS, DER berpengaruh negative dan signifikan terhadap PER.
PERBANDINGAN EKUITAS MEREK SEPATU OLAHRAGA NIKE DAN ADIDAS Bernard Edwin Silaban; Fitri Andini Marselia
ESENSI: Jurnal Manajemen Bisnis Vol 19 No 2 (2016): JURNAL ESENSI
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.025 KB) | DOI: 10.55886/esensi.v19i2.67

Abstract

Top two brand award 2015 based on Frontier Consulting Group survey for sport shoes gone to Nike dan Adidas. The objective of this research is to see and to compare these top two brands from the view of brand equity elements such as brand awareness, brand association, perceived quality, and brand loyalty. The research method is comparative. Data collection used is questionnaire, and it was spread to 150 students within the region of East of Jakarta such as Institut Bisnis Nusantara, Sekolah Tinggi Manajemen Transportasi Trisakti, dan Universitas Darma Persada. The sampling technique is judgemental sampling and the tools of data analysis used are validity, reliability and cochran’ test. The research conclution from the element of brand awareness, Nike lead Adidas as top of mind. From the view of brand association Nike still lead with 12 components that formulating brand image while Adidas had only 8 components. And based on perceived quality and brand loyalty Nike a little bit better than Adidas but they are still in the same range of good.
PENGARUH KUALITAS PRODUK, KEPUASAN HARGA DAN PEMASARAN HIJAU TERHADAP KEPUASAN PELANGGAN MOBIL LCGC TOYOTA AGYA Bernard Edwin Silaban
ESENSI: Jurnal Manajemen Bisnis Vol 21 No 3 (2018): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.227 KB) | DOI: 10.55886/esensi.v21i3.137

Abstract

Toyota Agya is one of the car categorized with Low Cost Green Car (LCGC), this type of the car has increasing demand in Indonesia especially in Jakarta. These types of car bring the mission and positioning to be environmental friendly. The objective of the research are to see whether The Product Quality, Price Satisfaction and Green Marketing Impact Customer’s Satisfaction of The LCGC Toyota Agya partially and simultaneously. The research concluded that Product Quality, Price Satisfaction and Green Marketing simultaneously Impact Customer’s Satisfaction of The LCGC Toyota Agya. Partially, Product Quality and Green Marketing had significant impacts, but Price Satisfaction is not significant.
PENGARUH BAURAN PEMASARAN PRODUK, GAYA HIDUP & HIJAU TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI JAKARTA Bernard Edwin Silaban; Emanuella Annastasia
ESENSI: Jurnal Manajemen Bisnis Vol 22 No 2 (2019): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (980.907 KB) | DOI: 10.55886/esensi.v22i2.161

Abstract

The objective of this research are to see wether product marketing mix, lifestyle and green marketing mix do influence the purchasing decision of the product of the body shop in Jakarta and what about the post purchase behaviour. The results show that product marketing mix, lifestyle and green marketing mix simultaneously and partially influence the purchasing decision significantly. The other result also shows that the post purchase behavior of the consumers are being satisfactory.
ANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA SINETRON DUNIA TERBALIK Bernard Edwin Silaban; Felicya Angellista
ESENSI: Jurnal Manajemen Bisnis Vol 24 No 1 (2021): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.843 KB) | DOI: 10.55886/esensi.v24i1.229

Abstract

Penelitian ini bertujuan untuk mengetahui elemen-elemen Brand Equity yaitu Brand Awareness, Brand Association, Perceived Quality dan Brand Loyalty pada Sinetron Dunia Terbalik di kalangan penonton/ pemirsa televisi di daerah Jakarta Timur. Penelitian menggunakan metode deskriptif dan sampel penelitian adalah 100 orang pemirsa Sinetron Dunia Terbalik warga Jakarta Timur yang disurvei menggunakan kuesioner eksplorasi kemudian dilanjutkan dengan kuesioner untuk mengukur ekuitas merek. Teknik sampling menggunakan teknik cluster area (area sampling). Teknik analisis data menggunakan analisis deskriptif, uji validitas, uji Cochran dan rentang skala. Hasil penelitian menunjukkan bahwa Sinetron Dunia Terbalik menjadi Top of Mind untuk elemen Brand Awareness, memiliki 8 atribut pada elemen Brand Association, dan memiliki persepsi kualitas yang sangat baik pada elemen Perceived Quality serta memiliki pemirsa yang sangat loyal pada elemen Brand Loyalty.
Co-Authors Emanuella Annastasia Fatima Az Zahra Felicya Angellista Fitri Andini Marselia